{"id":24350,"date":"2020-10-21T11:00:01","date_gmt":"2020-10-21T14:00:01","guid":{"rendered":"https:\/\/www.magicwebdesign.com.br\/blog\/?p=24350"},"modified":"2026-01-22T12:18:54","modified_gmt":"2026-01-22T15:18:54","slug":"tamanho-de-post-qual-o-ideal-para-cada-rede-social","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/marketing-conteudo\/tamanho-de-post-qual-o-ideal-para-cada-rede-social\/","title":{"rendered":"Tamanho de post: qual o ideal para cada rede social?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/sem-categoria\/tamanho-de-post-qual-e-o-ideal-para-cada-rede-social\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24369 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_Tamanho-de-post-qual-\u00e9-o-ideal-para-cada-rede-social.png\" alt=\"tamanho de post: qual o ideal para cada rede social?\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_Tamanho-de-post-qual-\u00e9-o-ideal-para-cada-rede-social.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_Tamanho-de-post-qual-\u00e9-o-ideal-para-cada-rede-social-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_Tamanho-de-post-qual-\u00e9-o-ideal-para-cada-rede-social-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Cada rede social tem <strong>suas pr\u00f3prias especifica\u00e7\u00f5es para o tamanho das imagens<\/strong>, de modo que estas sejam visualizadas corretamente e com qualidade. As medidas passaram por algumas mudan\u00e7as ao longo dos anos, por isso muitas pessoas ficam na d\u00favida sobre qual tamanho seguir. Para ajudar, fizemos um guia atualizado para voc\u00ea <strong>acertar na hora de criar os posts do seu perfil<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Como definir o melhor tamanho de post?<\/strong><\/h2>\n<p>Primeiramente, <strong>\u00e9 preciso levar em considera\u00e7\u00e3o o aparelho mais usado atualmente para acessar as redes sociais<\/strong>, pois sabemos que o layout apresenta diferen\u00e7as de um dispositivo para outro.<\/p>\n<p>Segundo a <strong><a href=\"https:\/\/cetic.br\/media\/analises\/tic_domicilios_2019_coletiva_imprensa.pdf\" target=\"_blank\" rel=\"noopener\">pesquisa TIC Domic\u00edlios 2019<\/a><\/strong>, os <strong>smartphones e outros aparelhos<\/strong> m\u00f3veis s\u00e3o as ferramentas mais comuns para se conectar, seguidos de computadores, TVs e videogames. Com base nessas informa\u00e7\u00f5es, mostra-se interessante, de modo geral, <strong>priorizar o formato mobile nas redes sociais<\/strong>, mas \u00e9 importante levar em considera\u00e7\u00e3o os dados da sua empresa. A observa\u00e7\u00e3o via Google Analytics e outros indicadores pode auxiliar voc\u00ea a definir o melhor formato nas redes que utiliza. Al\u00e9m disso, \u00e9 preciso ficar atento \u00e0s tend\u00eancias e atualiza\u00e7\u00f5es nas vers\u00f5es mobile.<\/p>\n<h2><strong>Posts para o Facebook<\/strong><\/h2>\n<p>Em 2020, o layout do Facebook <strong>passou por um marcante redesign<\/strong>, que substituiu inteiramente o antigo desde outubro. A interface agora \u00e9 mais clean e intuitiva, com menos elementos, o que ocasionou <strong>melhora no desempenho das p\u00e1ginas e maior satisfa\u00e7\u00e3o na experi\u00eancia do usu\u00e1rio<\/strong>.<\/p>\n<p>Considerando todas as mudan\u00e7as, o formato mais adequado para o novo feed \u00e9 vertical \u2014 1080 x 1350 px \u2014, para se <strong>adequar perfeitamente \u00e0 tela do smartphone<\/strong>. O tamanho tamb\u00e9m pode ser visualizado no desktop sem nenhuma altera\u00e7\u00e3o, s\u00f3 h\u00e1 diferen\u00e7a quando o usu\u00e1rio clica no post.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24372 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook.png\" alt=\"tamanho de post para feed facebook\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>Quando a <strong>imagem cont\u00e9m<\/strong> <strong>link<\/strong>, como ocorre em \u201cInstant Articles\u201d, o indicado \u00e9 deix\u00e1-la no formato retangular \u2014 655 x 343 px. O tamanho adequado pode at\u00e9 aumentar o alcance da postagem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24371 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-com-lnk.png\" alt=\"tamanho de post para feed com link para facebook\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-com-lnk.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-com-lnk-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-facebook-com-lnk-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h2><strong>Posts para o Instagram <\/strong><\/h2>\n<p>Como o Instagram \u00e9 uma rede social que <strong>foca em boa resolu\u00e7\u00e3o e \u00f3timas imagens<\/strong>, o indicado \u00e9 sempre prezar pela qualidade ao publicar qualquer post. O layout do feed funciona melhor com imagens em formato quadrado \u00ad\u2014 1080 x 1080 px\u00ad\u00ad \u2014, assim a visualiza\u00e7\u00e3o \u00e9 mais confort\u00e1vel na tela do celular e, caso voc\u00ea queira <strong>patrocinar o post<\/strong>, a chance de ser aprovado \u00e9 muito maior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24373 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-instagram.png\" alt=\"tamanho de post para feed instagram\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-instagram.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-instagram-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-instagram-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>J\u00e1 para os stories o formato ideal \u00e9 vertical \u2014 1080 x 1920 px. As informa\u00e7\u00f5es devem preferencialmente estar concentradas no centro, para que as bordas tenham respiro e <strong>n\u00e3o haja risco de o conte\u00fado ser prejudicado<\/strong>, caso o usu\u00e1rio possua uma tela de celular com formato diferenciado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24376 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-story.png\" alt=\"tamanho de post para instagram story\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-story.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-story-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-story-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h2><strong>Posts para o LinkedIn<\/strong><\/h2>\n<p>O LinkedIn n\u00e3o possui um tamanho padr\u00e3o de posts, mas \u00e9 importante definir um formato para <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/por-que-empresa-deve-ter-linkedin\/\">construir uma comunica\u00e7\u00e3o s\u00f3lida na rede social profissional<\/a><\/strong>. Analisando as publica\u00e7\u00f5es da maioria das p\u00e1ginas, conclu\u00edmos que o <strong>tamanho ideal \u00e9 aquele que permite ao usu\u00e1rio ler a legenda e ver a imagem logo abaixo, sem precisar mover o dedo<\/strong>. Assim, o formato retangular 1200 x 627 px mostra-se indicado para manter um padr\u00e3o que combine com as postagens de outros usu\u00e1rios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24374 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-linkedin.png\" alt=\"tamanho de post para feed linkedin \" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-linkedin.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-linkedin-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-linkedin-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h2><strong>Posts para o Twitter<\/strong><\/h2>\n<p>Quando o Twitter foi lan\u00e7ado, os usu\u00e1rios da rede social n\u00e3o tinham o costume de usar imagens nos posts, mas atualmente <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-publicacao-fotos\/\">est\u00e3o aproveitando diferentes formatos de conte\u00fado<\/a><\/strong>. O tamanho indicado de imagem para o feed \u00e9 retangular \u2014 600 x 335 px \u2014, de modo que o usu\u00e1rio n\u00e3o precise clicar na imagem, ele visualiza o post diretamente na p\u00e1gina inicial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24377 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-twitter.png\" alt=\"tamanho de post para feed twitter\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-twitter.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-twitter-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-twitter-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h2><strong>Posts para o Pinterest <\/strong><\/h2>\n<p>Entre as redes sociais baseadas em imagens, o Pinterest \u00e9 a segunda maior do mercado, atr\u00e1s apenas do Instagram. A plataforma possui um layout intuitivo e \u00e9 usada principalmente para o compartilhamento de acervos de imagens, sendo que as de maior qualidade s\u00e3o mais compartilhadas. O tamanho indicado para os posts \u00e9 de 735 x 1102 px, pois o estilo vertical \u00e9 o preferido dos usu\u00e1rios, segundo dados do pr\u00f3prio Pinterest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24375 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-pinterest.png\" alt=\"tamanho de post para feed pinterest \" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-pinterest.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-pinterest-300x208.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/10\/RedeMagic_post-pinterest-200x139.png 200w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>Agora voc\u00ea j\u00e1 sabe o tamanho ideal das imagens para cada rede social. Nos pr\u00f3ximos conte\u00fados, abordaremos o melhor formato para v\u00eddeos, carrossel e outros recursos dispon\u00edveis nas plataformas, para que voc\u00ea consiga engajar cada vez mais pessoas.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/importancia-de-um-site-mobile\/\">A import\u00e2ncia de um site em vers\u00e3o mobile<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/sem-categoria\/tamanho-de-post-qual-e-o-ideal-para-cada-rede-social\/\"><\/a><\/p>\n<p>Cada rede social tem <strong>suas pr\u00f3prias especifica\u00e7\u00f5es para o tamanho das imagens<\/strong>, de modo que estas sejam visualizadas corretamente e com qualidade. As medidas passaram por algumas mudan\u00e7as ao longo dos anos, por isso muitas pessoas ficam na d\u00favida sobre qual tamanho seguir. Para ajudar, fizemos um guia atualizado para voc\u00ea <strong>acertar na hora de criar os posts do seu perfil<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":24370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2413],"tags":[2251,2252,1745,2250],"class_list":["post-24350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-conteudo","tag-imagens","tag-medidas-post","tag-redes-sociais-2","tag-tamanho-de-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tamanho de post: qual o ideal para cada rede social?<\/title>\n<meta name=\"description\" content=\"As dimens\u00f5es ideais das imagens variam de acordo com cada rede social, e muitas pessoas ficam na d\u00favida sobre que tamanho de post seguir. 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