{"id":24444,"date":"2020-12-03T09:00:45","date_gmt":"2020-12-03T11:00:45","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24444"},"modified":"2026-01-22T10:36:12","modified_gmt":"2026-01-22T13:36:12","slug":"facebook-e-twitter-qual-e-o-melhor-formato-de-conteudo-para-engajamento","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/facebook-e-twitter-qual-e-o-melhor-formato-de-conteudo-para-engajamento\/","title":{"rendered":"Facebook e Twitter: qual \u00e9 o melhor formato de conte\u00fado para engajamento?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-e-twitter-qual-e-o-melhor-formato-de-conteudo-para-engajamento\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24446 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/2012-RedeMagic-Blog-01.png\" alt=\"Dois celulares sobre um fundo azul com os logo do Facebook e do Twitter\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/2012-RedeMagic-Blog-01.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/2012-RedeMagic-Blog-01-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>As redes sociais <strong>aceitam diversos formatos de conte\u00fado<\/strong> para que os usu\u00e1rios possam engajar suas comunidades. Para isso, \u00e9 preciso conhecer as especifica\u00e7\u00f5es de cada modelo, de modo que <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/os-perfis-mais-comuns-vistos-no-instagram\/\">os f\u00e3s tenham uma boa experi\u00eancia no perfil<\/a><\/strong>. Confira a seguir os formatos dispon\u00edveis no Facebook e no Twitter e quais s\u00e3o mais relevantes.<\/p>\n<p><!--more--><\/p>\n<h2><strong>Carrossel para o Facebook<\/strong><\/h2>\n<p>H\u00e1 <strong>dois formatos de post carrossel para explorar no Facebook<\/strong>. Um deles permite adicionar v\u00e1rias imagens em uma mesma publica\u00e7\u00e3o, e o usu\u00e1rio pode clicar em cada uma para visualiz\u00e1-la melhor. J\u00e1 no outro formato, \u00e9 poss\u00edvel <strong>adicionar um link de destino<\/strong>. As duas op\u00e7\u00f5es s\u00e3o \u00f3timas para deixar o conte\u00fado mais leve e atrativo. Para que o post apare\u00e7a corretamente na timeline, \u00e9 importante utilizar o tamanho 1080 x 1080 px em cada imagem.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>V\u00eddeo para o Facebook<\/strong><\/h2>\n<p>Desde 2015 os v\u00eddeos no Facebook v\u00eam conquistando o gosto dos usu\u00e1rios. Dados divulgados pela pr\u00f3pria empresa mostraram que <strong>o formato \u00e9 priorizado pelo algoritmo da rede social<\/strong> e, assim, costuma alcan\u00e7ar um p\u00fablico maior.<\/p>\n<p>A qualidade \u00e9 um aspecto muito importante para o sucesso do conte\u00fado em v\u00eddeo, mas tamb\u00e9m \u00e9 preciso usar o formato adequado. O recomendado para v\u00eddeos \u00e9 que a largura n\u00e3o ultrapasse 600 px. Indica-se <strong>usar a propor\u00e7\u00e3o 16:9 para posts em formato paisagem e 9:16 para o formato retrato<\/strong>. Al\u00e9m disso, \u00e9 preciso ficar atento para que o arquivo n\u00e3o ultrapasse 4 GB ou 120 minutos de dura\u00e7\u00e3o. Os formatos de arquivo aceitos pelo Facebook s\u00e3o apenas MP4 e MOV.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>V\u00eddeo para o Twitter<\/strong><\/h2>\n<p>A vantagem de utilizar v\u00eddeos no Twitter \u00e9 aumentar o engajamento dos usu\u00e1rios na rede social. N\u00fameros divulgados pela plataforma mostram que <strong>tu\u00edtes com v\u00eddeos geram dez vezes mais engajamento<\/strong>, e a probabilidade de serem compartilhados tamb\u00e9m \u00e9 maior em rela\u00e7\u00e3o ao formato tradicional.<\/p>\n<p><strong>H\u00e1 duas orienta\u00e7\u00f5es de v\u00eddeo para a plataforma<\/strong>, com dimens\u00f5es de 1280 x 720 px para o formato paisagem e de 640 x 640 px para o formato retrato. O tamanho limite do arquivo deve ser de 512 MB e a <strong>dura\u00e7\u00e3o m\u00e1xima do v\u00eddeo \u00e9 140 segundos<\/strong>. A extens\u00e3o recomendada para a vers\u00e3o web \u00e9 o MP4, e para a vers\u00e3o mobile, o MOV.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Thread do Twitter <\/strong><\/h2>\n<p>\u201cThread\u201d \u00e9 um tipo de post do Twitter <strong>muito usado atualmente<\/strong>. Ele permite extrapolar o limite de 280 caracteres por tu\u00edte, pois <strong>\u00e9 poss\u00edvel<\/strong> <strong>associar v\u00e1rias postagens em formato de \u201cfio de mensagem\u201d<\/strong>. Isso facilita que os usu\u00e1rios se expressem e contextualizem os leitores sobre algum assunto. Dessa forma, voc\u00ea aumenta o n\u00famero de seguidores e o tr\u00e1fego e gera mais engajamento na plataforma. O <strong>recurso pode ser usado em combina\u00e7\u00e3o com textos, imagens e v\u00eddeos<\/strong>, como no exemplo abaixo.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24449 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/thread-twitter.jpg\" alt=\"Exemplo de thread no Twitter feito pela Netflix \" width=\"392\" height=\"601\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/thread-twitter.jpg 392w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2020\/12\/thread-twitter-196x300.jpg 196w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Esperamos que voc\u00ea aproveite as informa\u00e7\u00f5es sobre os melhores formatos para Facebook e Twitter. <strong>No pr\u00f3ximo post de blog, traremos especifica\u00e7\u00f5es para Instagram e LinkedIn<\/strong>. Assim voc\u00ea pode engajar o p\u00fablico nas principais redes sociais, fique ligado!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/tamanho-de-post-qual-o-ideal-para-cada-rede-social\/\">Tamanho de post: qual \u00e9 o ideal para cada rede social?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-e-twitter-qual-e-o-melhor-formato-de-conteudo-para-engajamento\/\"><\/a><\/p>\n<p>As redes sociais <strong>aceitam diversos formatos de conte\u00fado<\/strong> para que os usu\u00e1rios possam engajar suas comunidades. Para isso, \u00e9 preciso conhecer as especifica\u00e7\u00f5es de cada modelo, de modo que <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/os-perfis-mais-comuns-vistos-no-instagram\/\">os f\u00e3s tenham uma boa experi\u00eancia no perfil<\/a><\/strong>. Confira a seguir os formatos dispon\u00edveis no Facebook e no Twitter e quais s\u00e3o mais relevantes.<\/p>\n","protected":false},"author":1,"featured_media":24445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[2257,2256,127,1745,126],"class_list":["post-24444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-conteudo","tag-engajamento","tag-facebook","tag-redes-sociais-2","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook e Twitter: qual \u00e9 o melhor formato de conte\u00fado para engajamento?<\/title>\n<meta name=\"description\" content=\"Reunimos as principais dicas para voc\u00ea n\u00e3o errar o formato ao elaborar publica\u00e7\u00f5es no Facebook e no Twitter. 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