{"id":24507,"date":"2021-01-13T12:30:10","date_gmt":"2021-01-13T14:30:10","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24507"},"modified":"2026-01-20T15:20:41","modified_gmt":"2026-01-20T18:20:41","slug":"podcast-aposte-na-midia-que-nao-para-de-crescer","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/podcast-aposte-na-midia-que-nao-para-de-crescer\/","title":{"rendered":"Podcast: aposte na m\u00eddia que n\u00e3o para de crescer"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/podcast-aposte-na-midia-que-nao-para-de-crescer\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24508 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/2101-RedeMagic-Blog-655x455.jpg\" alt=\"Entre os headfones h\u00e1 a frase podcast aposte na m\u00eddia que n\u00e3o para de crescer\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/2101-RedeMagic-Blog-655x455.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/2101-RedeMagic-Blog-655x455-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Enquanto os programas de r\u00e1dio tradicionais perdem parte de seu p\u00fablico, <strong>os podcasts t\u00eam conquistado o gosto das pessoas <\/strong>com os mais variados temas: m\u00fasica, esporte, not\u00edcias, pol\u00edtica, crimes, comportamento, tecnologia, humor, cinema, neg\u00f3cios, ensino de idiomas, entre outros.<\/p>\n<p><!--more--><\/p>\n<p>O formato podcast come\u00e7ou a ganhar notoriedade em 2004, quando os iPods ainda eram populares. Os programas <strong>possuem flexibilidade no formato e liberdade de conte\u00fado<\/strong>, podem ser ouvidos a qualquer hor\u00e1rio e praticamente todos podem ser acessados gratuitamente por meio de <strong>p\u00e1ginas pr\u00f3prias ou aplicativos<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>De olho nos dados <\/strong><\/h1>\n<p>O podcast \u00e9 uma m\u00eddia em franca ascens\u00e3o. Segundo relat\u00f3rio publicado em outubro de 2019 pela <strong><a href=\"https:\/\/www.deezer.com\/br\/\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/strong>, o consumo de podcasts no Brasil cresceu 177% em sua plataforma no per\u00edodo de 12 meses e aumentou 67% entre janeiro e setembro daquele ano. De acordo com outra pesquisa, realizada pela <strong><a href=\"https:\/\/www.meioemensagem.com.br\/home\/midia\/2019\/05\/13\/no-brasil-40-dos-internautas-ja-ouviram-podcast.html\" target=\"_blank\" rel=\"noopener\">IBOPE<\/a><\/strong> com 120 milh\u00f5es de internautas brasileiros, 40% deles j\u00e1 escutaram um programa de \u00e1udio. <strong>O celular \u00e9 o principal aparelho para o consumo dessa m\u00eddia<\/strong>, seguido pelo computador e o tablet. Entre as plataformas mais utilizadas apontadas pelos usu\u00e1rios est\u00e3o o <strong><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong> (42%) e o <strong><a href=\"https:\/\/www.spotify.com\/br\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/strong> (32%).<\/p>\n<p>Com a inesperada chegada da <strong>pandemia do novo coronav\u00edrus<\/strong>, a necessidade de isolamento social fez o mercado nacional de podcasts vislumbrar \u00f3timos resultados. De modo geral, <strong>com o confinamento, a audi\u00eancia de conte\u00fados \u201con demand\u201d cresceu mais aceleradamente do que poderia ser previsto<\/strong>. Em abril de 2020, uma pesquisa internacional realizada pela <strong><a href=\"https:\/\/www.globalwebindex.com\/\" target=\"_blank\" rel=\"noopener\">GlobalWebIndex<\/a><\/strong> mostrou que <strong>o consumo de podcasts durante a quarentena cresceu 18% globalmente<\/strong> e 24% entre os millennials.<\/p>\n<p>Segundo dados do Spotify, h\u00e1 <strong>1,9 milh\u00e3o de podcasts na plataforma<\/strong>, n\u00famero em constante crescimento. O potencial que a empresa enxerga no formato decorre, tamb\u00e9m, do fato de que <strong>22% de seus usu\u00e1rios ativos est\u00e3o engajados com esse tipo de conte\u00fado<\/strong>, e muitos assinantes chegaram ao Spotify buscando os podcasts.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Por que devo criar ou apoiar um podcast?<\/strong><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24509 aligncenter\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/Podcast-aposte-na-m\u00eddia-que-n\u00e3o-para-de-crescer-Rede-Magic.jpg\" alt=\"menina na frente de um microfone utilizando headfones\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/Podcast-aposte-na-m\u00eddia-que-n\u00e3o-para-de-crescer-Rede-Magic.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/01\/Podcast-aposte-na-m\u00eddia-que-n\u00e3o-para-de-crescer-Rede-Magic-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>O <strong>Brasil \u00e9 o segundo maior mercado de podcasts do mundo<\/strong>, atr\u00e1s apenas dos Estados Unidos, segundo a Podcasts States Soundbite. A import\u00e2ncia disso? Dados de uma pesquisa realizada pela <strong><a href=\"https:\/\/www.edisonresearch.com\/\" target=\"_blank\" rel=\"noopener\">Edison Research<\/a><\/strong> revelam que, globalmente, 54% dos ouvintes est\u00e3o mais propensos a considerar marcas que eles escutaram apoiando os podcasts.<\/p>\n<p>Outro estudo, realizado pela <strong><a href=\"https:\/\/abpod.org\/podpesquisa\/\" target=\"_blank\" rel=\"noopener\">Associa\u00e7\u00e3o Brasileira de Podcasters (abPod)<\/a><\/strong>, indica que a maioria dos ouvintes s\u00e3o homens, millennials e p\u00f3s-millennials. Al\u00e9m disso, 32,7% das pessoas que escutam podcasts <strong>t\u00eam n\u00edvel superior ou p\u00f3s-gradua\u00e7\u00e3o e a maior parte possui um poder de compra acima da m\u00e9dia da popula\u00e7\u00e3o<\/strong>.<\/p>\n<p>Para finalizar, a <strong><a href=\"https:\/\/abpod.org\/wp-content\/uploads\/2020\/12\/Podpesquisa-Produtor-2020-2021_Abpod-Resultados.pdf\" target=\"_blank\" rel=\"noopener\">PodPesquisa 2020\/2021<\/a><\/strong>, tamb\u00e9m realizada pela abPod, revelou que 24,8% dos produtores de podcast brasileiros j\u00e1 t\u00eam algum tipo de renda oriunda de seus programas. Ou seja, <strong>\u00e9 poss\u00edvel ganhar dinheiro com esse formato<\/strong>, mesmo que comece como um hobby para muitas pessoas.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/marketing-de-conteudo-estrategia-essencial\/\" target=\"_blank\" rel=\"noopener\">Marketing de conte\u00fado: uma estrat\u00e9gia essencial<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/podcast-aposte-na-midia-que-nao-para-de-crescer\/\"><\/a><\/p>\n<p>Enquanto os programas de r\u00e1dio tradicionais perdem parte de seu p\u00fablico, <strong>os podcasts t\u00eam conquistado o gosto das pessoas <\/strong>com os mais variados temas: m\u00fasica, esporte, not\u00edcias, pol\u00edtica, crimes, comportamento, tecnologia, humor, cinema, neg\u00f3cios, ensino de idiomas, entre outros.<\/p>\n","protected":false},"author":1,"featured_media":24510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1163,1939,2264,2263,2143],"class_list":["post-24507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-audio","tag-marketing-digital-2","tag-midia","tag-podcast","tag-spotify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: aposte na m\u00eddia que n\u00e3o para de crescer - Rede Magic<\/title>\n<meta name=\"description\" content=\"O podcast \u00e9 uma m\u00eddia que n\u00e3o para de crescer e ganhou ainda mais destaque durante a pandemia. Saiba mais no blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/podcast-aposte-na-midia-que-nao-para-de-crescer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: aposte na m\u00eddia que n\u00e3o para de crescer - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O podcast \u00e9 uma m\u00eddia que n\u00e3o para de crescer e ganhou ainda mais destaque durante a pandemia. 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