{"id":2454,"date":"2011-09-27T14:02:19","date_gmt":"2011-09-27T17:02:19","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=2454"},"modified":"2026-01-20T16:06:36","modified_gmt":"2026-01-20T19:06:36","slug":"borba-fara-palestra-no-conef-sobre-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/borba-fara-palestra-no-conef-sobre-redes-sociais\/","title":{"rendered":"Antonio Borba far\u00e1 palestra no CONEF sobre redes sociais"},"content":{"rendered":"<p><a href=\"http:\/\/www.antonioborba.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Antonio Borba<\/strong><\/a>, Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vai participar do <strong>XXII Congresso Nacional de Executivos de Finan\u00e7as <\/strong>(CONEF), evento que vai acontecer nos dias <strong>28, 29 e 30 de setembro<\/strong> na <strong>Federa\u00e7\u00e3o das Ind\u00fastrias do Estado do Paran\u00e1<\/strong> (FIEP), em Curitiba. O objetivo do encontro, que tem como tema \u201c<strong>Brasil de hoje: desafio presente<\/strong>\u201d, \u00e9 debater sobre economia e o papel do Pa\u00eds em um mundo globalizado.<\/p>\n<p><!--more-->Borba, que ir\u00e1 falar no painel \u201c<strong>Redes Sociais e seus impactos no mercado atual<\/strong>\u201d, que ser\u00e1 no <strong>dia 30<\/strong>, <strong>das 14h30 \u00e0s 16h<\/strong>, no <strong>Cietep<\/strong>,\u00a0 abordar\u00e1 temas importantes sobre <strong>marketing digital nas empresas<\/strong>, como a maneira de representar a marca na rede (imagem); o atendimento, conhecido como SAC 2.0; e as estrat\u00e9gias de vendas.<\/p>\n<p>O empres\u00e1rio explica que <strong>redes sociais<\/strong> fazem parte do <strong>cen\u00e1rio web<\/strong> de qualquer empresa antenada. \u201c\u00c9 preciso saber como aplicar os recursos de forma correta na contrata\u00e7\u00e3o de m\u00eddia on-line, de modo a ter o melhor retorno sobre o investimento\u201d, diz.<\/p>\n<p><strong>Marketing digital<\/strong><\/p>\n<p>Quando uma empresa inicia no <strong>marketing digital<\/strong>, geralmente tem dificuldade de saber como atuar. Uma das perguntas comuns \u00e9 onde criar perfis \u2013 <strong>Orkut<\/strong>, <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"http:\/\/www.flickr.com\/photos\/MagicWebDesign\/\" target=\"_blank\" rel=\"noopener\"><strong>Flickr<\/strong><\/a>, <a href=\"http:\/\/www.youtube.com\/user\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>YouTube<\/strong><\/a>, <a href=\"http:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> ou em todas? Por isso, Borba vai dar um esclarecimento sobre cada rede social, mostrando que, antes de marcar presen\u00e7a em determinadas <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/\"><strong>m\u00eddias<\/strong><\/a>, \u00e9 imprescind\u00edvel <strong>pesquisa de mercado e planejamento de a\u00e7\u00f5es<\/strong>.<\/p>\n<p><strong>Otimiza\u00e7\u00e3o<\/strong><\/p>\n<p>Outro ponto que sempre gera d\u00favida nas empresas \u00e9 a<strong> indexa\u00e7\u00e3o do Google<\/strong>. Por isso, Borba vai dar exemplos de cria\u00e7\u00e3o de sites, dentro das normas do <strong>W3C<\/strong>; falar sobre textos relevantes; <a href=\"https:\/\/www.redemagic.com\/blog\/a-inovacao-seo\/\"><strong>SEO<\/strong><\/a> (Search Engine Optimization) e suas vertentes: <a href=\"https:\/\/www.redemagic.com\/blog\/diferenca-entre-white-hat-seo-e-black-hat-seo\/\"><strong>white hat e black hat<\/strong><\/a>; <strong>SEM<\/strong> ( Search Engine Marketing) e links patrocinados.<\/p>\n<p>A palestra, portanto, vai mostrar <strong>como uma empresa deve se portar na rede<\/strong>. Afinal, ningu\u00e9m quer ficar nos TT\u2019s do Twitter de forma negativa, como aconteceu com grandes companhias brasileiras, certo?<\/p>\n<p><strong>Outras palestras<\/strong><\/p>\n<p>Durante a o evento, haver\u00e1 as seguintes palestras: Infraestrutura: car\u00eancias conhecidas e solu\u00e7\u00f5es poss\u00edveis; Infla\u00e7\u00e3o, juros, c\u00e2mbio e d\u00edvida p\u00fablica; Mercado de capitais; Forma\u00e7\u00e3o e qualifica\u00e7\u00e3o profissional e Sustentabilidade.<\/p>\n<p><strong>Servi\u00e7o:<\/strong> XXII Congresso Nacional de Executivos de Finan\u00e7as (<a href=\"http:\/\/www.ibefpr.com.br\/conef2011\/\" target=\"_blank\" rel=\"noopener\"><strong>CONEF<\/strong><\/a>)<\/p>\n<p><strong>Quando:<\/strong> dias 28, 29 e 30 de setembro<\/p>\n<p><strong>Onde:<\/strong> Federa\u00e7\u00e3o das Ind\u00fastrias do Estado do Paran\u00e1 (<a href=\"http:\/\/fiepb.com.br\/fiep\/\" target=\"_blank\" rel=\"noopener\"><strong>FIEP<\/strong><\/a>)<\/p>\n<p><strong>Mais informa\u00e7\u00f5es:<\/strong> (41) 3016-2499<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.antonioborba.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Antonio Borba<\/strong><\/a>, Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vai participar do <strong>XXII Congresso Nacional de Executivos de Finan\u00e7as <\/strong>(CONEF), evento que vai acontecer nos dias <strong>28, 29 e 30 de setembro<\/strong> na <strong>Federa\u00e7\u00e3o das Ind\u00fastrias do Estado do Paran\u00e1<\/strong> (FIEP), em Curitiba. O objetivo do encontro, que tem como tema \u201c<strong>Brasil de hoje: desafio presente<\/strong>\u201d, \u00e9 debater sobre economia e o papel do Pa\u00eds em um mundo globalizado.<\/p>\n","protected":false},"author":1,"featured_media":2461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[18],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-antonio-borba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antonio Borba far\u00e1 palestra no CONEF sobre redes sociais - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/borba-fara-palestra-no-conef-sobre-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio Borba far\u00e1 palestra no CONEF sobre redes sociais - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Antonio Borba, Diretor Executivo da Magic Web Design, vai participar do XXII Congresso Nacional de Executivos de Finan\u00e7as (CONEF), evento que vai acontecer nos dias 28, 29 e 30 de setembro na Federa\u00e7\u00e3o das Ind\u00fastrias do Estado do Paran\u00e1 (FIEP), em Curitiba. 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