{"id":24563,"date":"2021-02-11T10:00:26","date_gmt":"2021-02-11T12:00:26","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24563"},"modified":"2026-01-21T14:20:00","modified_gmt":"2026-01-21T17:20:00","slug":"quando-devo-utilizar-lives-na-minha-estrategia-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/quando-devo-utilizar-lives-na-minha-estrategia-digital\/","title":{"rendered":"Quando devo utilizar lives na minha estrat\u00e9gia digital?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/quando-devo-utilizar-lives-na-minha-estrategia-digital\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24570 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital.jpg\" alt=\"Desenho 3D de uma mulher segurando um celular com v\u00e1rios \u00edcones de cora\u00e7\u00e3o ao redor, no lado esquerdo a frase &quot;Quando devo utilizar lives na minha estrat\u00e9gia digital?&quot;\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>\u201cLive\u201d \u00e9 uma transmiss\u00e3o de v\u00eddeo ao vivo na internet, geralmente feita pelas redes sociais. Uma pesquisa realizada pelo site de compartilhamento de v\u00eddeos <strong><a href=\"https:\/\/livestream.com\/blog\/live-video-statistics-livestream\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a><\/strong> mostrou que 82% das pessoas preferem v\u00eddeos ao vivo de uma marca em vez de postagens.<\/p>\n<p><!--more--><\/p>\n<p>Os dados revelam que <strong>as lives ocupam um lugar de cada vez mais destaque para os clientes<\/strong> e a pandemia fez o formato crescer ainda mais. Segundo o <strong><a href=\"https:\/\/www.businessinsider.com\/instagram-live-70-percent-increase-social-distancing-psychologist-explains-2020-4?utm_source=feedly&amp;utm_medium=webfeeds\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a><\/strong>, <strong>o Instagram registrou aumento de 70% <\/strong>na transmiss\u00e3o e consumo de lives, j\u00e1 o <strong><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong> divulgou que as buscas por conte\u00fado ao vivo cresceram quase 5.000% no Brasil durante a quarentena. Outra pesquisa, realizada em abril de 2020 pela <strong><a href=\"https:\/\/mindminers.com\/\" target=\"_blank\" rel=\"noopener\">MindMiners<\/a><\/strong>, empresa de tecnologia especializada em question\u00e1rios digitais, revelou que <strong>76% dos participantes querem a continuidade das lives, mesmo ap\u00f3s o fim da pandemia<\/strong>, e 38,8% tiveram curiosidade de consumir algum produto depois que viram uma propaganda em transmiss\u00f5es ao vivo.<\/p>\n<p>As redes sociais e as transmiss\u00f5es ao vivo oferecem uma possibilidade nova de engajamento do consumidor. <strong>Seria praticamente imposs\u00edvel reunir 3 milh\u00f5es de pessoas em um lugar, mas \u00e9 esse o p\u00fablico de algumas lives<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24564\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital-live.png\" alt=\"mulher sentada na cama gravando com o celular com a ajuda de um trip\u00e9\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital-live.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/02\/Quando-devo-utilizar-lives-na-minha-estrat\u00e9gia-digital-live-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>As lives est\u00e3o ressignificando a comunica\u00e7\u00e3o pois poupam tempo, nosso bem mais escasso. <strong>Voc\u00ea est\u00e1 acompanhando em tempo real o que acontece, mas na sua casa, sem precisar se locomover nem gastar dinheiro com ingressos<\/strong>.<\/p>\n<p>Marcas podem aproveitar esse formato de conte\u00fado para criar uma conex\u00e3o com os usu\u00e1rios, mostrar seus produtos, tirar d\u00favidas e receber feedbacks. <strong>Se os seguidores j\u00e1 t\u00eam o costume de interagir por meio de coment\u00e1rios e mensagens via inbox, essa \u00e9 uma \u00f3tima oportunidade para incluir as lives em sua estrat\u00e9gia digital<\/strong>. A partir do momento que o p\u00fablico souber que voc\u00ea est\u00e1 olhando de volta, pode apostar, vir\u00e3o muitos coment\u00e1rios e perguntas durante a transmiss\u00e3o.<\/p>\n<p>N\u00e3o deixe de apostar nesse formato por receio de que haver\u00e1 poucas pessoas durante a transmiss\u00e3o. <strong>Quando voc\u00ea faz uma live no Instagram, por exemplo, <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\" target=\"_blank\" rel=\"noopener\">a plataforma coloca seu v\u00eddeo no topo do feed<\/a> dos seus seguidores e em primeiro lugar entre os stories<\/strong>.<\/p>\n<p>Segundo uma proje\u00e7\u00e3o realizada pela empresa de tecnologia <strong><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html#_Toc532256789\" target=\"_blank\" rel=\"noopener\">Cisco<\/a><\/strong>, <strong>as transmiss\u00f5es ao vivo representar\u00e3o 17% do tr\u00e1fego de v\u00eddeo na internet at\u00e9 2022<\/strong>. \u00c9 mais um ind\u00edcio de como esse formato pode representar uma \u00f3tima estrat\u00e9gia para sua marca.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\" target=\"_blank\" rel=\"noopener\">Reels e a import\u00e2ncia do conte\u00fado em v\u00eddeo<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/quando-devo-utilizar-lives-na-minha-estrategia-digital\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>\u201cLive\u201d \u00e9 uma transmiss\u00e3o de v\u00eddeo ao vivo na internet, geralmente feita pelas redes sociais. Uma pesquisa realizada pelo site de compartilhamento de v\u00eddeos <strong><a href=\"https:\/\/livestream.com\/blog\/live-video-statistics-livestream\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a><\/strong> mostrou que 82% das pessoas preferem v\u00eddeos ao vivo de uma marca em vez de postagens.<\/p>\n","protected":false},"author":1,"featured_media":24571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[2275,2274,1745,2276],"class_list":["post-24563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-ao-vivo","tag-lives","tag-redes-sociais-2","tag-transmissoes-ao-vivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quando devo utilizar lives na minha estrat\u00e9gia digital? - Rede Magic<\/title>\n<meta name=\"description\" content=\"As redes sociais e as lives oferecem uma possibilidade nova de engajamento do consumidor. 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