{"id":24586,"date":"2021-03-04T10:20:24","date_gmt":"2021-03-04T13:20:24","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24586"},"modified":"2021-03-04T11:51:14","modified_gmt":"2021-03-04T14:51:14","slug":"rede-social-clubhouse-o-que-e","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/rede-social-clubhouse-o-que-e\/","title":{"rendered":"Rede social Clubhouse, o que \u00e9?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/rede-social-clubhouse-o-que-e\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24589 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-FB.jpg\" alt=\"celular conectado a um headphone ao lado do t\u00edtulo: rede social clubhouse o que \u00e9?\" width=\"655\" height=\"343\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-FB.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-FB-300x157.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p><strong>O Clubhouse<\/strong> <strong>\u00e9 a rede social do momento<\/strong> e est\u00e1 dispon\u00edvel apenas para usu\u00e1rios de iPhone que tenham recebido convite. A plataforma \u00e9 baseada exclusivamente em \u00e1udios, voc\u00ea pode usar o app para ouvir e participar de diferentes conversas sobre diferentes t\u00f3picos.<\/p>\n<p><!--more--><\/p>\n<p>A rede social pode ser classificada como uma oportunidade de networking, painel de discuss\u00f5es e <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/saiba-como-criar-seu-podcast\/\" target=\"_blank\" rel=\"noopener\"><strong>podcast ao vivo<\/strong><\/a><strong>. \u00c0s vezes, at\u00e9 mesmo celebridades e autoridades integram as conversas.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Quando surgiu<\/strong><\/h1>\n<p>O Clubhouse foi criado em mar\u00e7o de 2020 por Rohan Seth, ex-funcion\u00e1rio do Google, e Paul Davidson, empres\u00e1rio do Vale do Sil\u00edcio. O app, inicialmente avaliado em 100 milh\u00f5es de d\u00f3lares, hoje est\u00e1 sendo cotado em 1 bilh\u00e3o de d\u00f3lares, mas surpreendentemente tem apenas nove funcion\u00e1rios.<\/p>\n<p>Em uma publica\u00e7\u00e3o, <strong>os fundadores contam que se conheceram em 2011 por meio de um amigo em comum e experimentaram v\u00e1rias ideias at\u00e9 chegar ao que viria a ser o Clubhouse<\/strong>. No in\u00edcio de 2021, o app atingiu 3 milh\u00f5es de downloads e explodiu quando Elon Musk, CEO da Tesla Motors e o homem mais rico do mundo, falou sobre o aplicativo e participou de um evento regular do Clubhouse chamado \u201cThe Good Time Show\u201d. <strong>A sala de bate-papo com o empres\u00e1rio rapidamente alcan\u00e7ou o limite de 5 mil ouvintes<\/strong>. A pesquisa pelo app no Google cresceu 525% no in\u00edcio de fevereiro de 2021, segundo o pr\u00f3prio buscador.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Como funciona<\/strong><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24588\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-layout-app.jpg\" alt=\"Interface home do app Clubhouse - REDE MAGIC\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-layout-app.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Rede-Social-Clubhouse-o-que-\u00e9-layout-app-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>A rede social \u00e9 composta de diversas salas de bate-papo com dura\u00e7\u00e3o pr\u00e9-determinada. Como mencionado, <strong>n\u00e3o \u00e9 poss\u00edvel enviar fotos ou v\u00eddeos, apenas \u00e1udios<\/strong>. Os ambientes s\u00e3o divididos geralmente por temas, mas tamb\u00e9m \u00e9 poss\u00edvel criar uma sala para falar com os amigos, por exemplo.<\/p>\n<p><strong>N\u00e3o \u00e9 poss\u00edvel gravar conversas e elas n\u00e3o ficam armazenadas dentro da plataforma<\/strong>, com exce\u00e7\u00e3o de quando um usu\u00e1rio relata algum abuso dos termos de uso do app.<\/p>\n<p>Embora seja necess\u00e1rio convite para entrar no Clubhouse, <strong>\u00e9 poss\u00edvel baixar o app, cadastrar-se e entrar em uma fila de espera, para quando algum amigo tiver um convite dispon\u00edvel<\/strong>. Para os usu\u00e1rios de Android que est\u00e3o se sentindo exclu\u00eddos, calma! Os desenvolvedores disseram em janeiro que come\u00e7ariam a trabalhar em uma vers\u00e3o para o sistema.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Vazamento de dados<\/strong><\/h1>\n<p>Como j\u00e1 era esperado, nem tudo s\u00e3o flores com a nova plataforma. Na \u00faltima semana de fevereiro de 2021, o Clubhouse confirmou que <strong>um usu\u00e1rio conseguiu transmitir o conte\u00fado do aplicativo para site pr\u00f3prio e outros meios<\/strong>. Assim que a empresa descobriu o vazamento de dados, o usu\u00e1rio foi banido do aplicativo e novas configura\u00e7\u00f5es de prote\u00e7\u00e3o foram integradas para evitar que conversas voltem a ser publicadas. Apesar disso, a tend\u00eancia \u00e9 que, <strong>\u00e0 medida que o app ganhe for\u00e7a, mais pessoas tentem burlar as regras e aproveitar as falhas de seguran\u00e7a<\/strong>.<\/p>\n<p>Por meio de nota, os respons\u00e1veis pelo Clubhouse disseram <strong>que gravar ou transmitir conversas sem a permiss\u00e3o expl\u00edcita dos participantes do chat viola os termos e condi\u00e7\u00f5es de uso do aplicativo<\/strong>. A postura ressalta a import\u00e2ncia de seguir as normas do app para garantir o bom uso da plataforma.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Facebook j\u00e1 est\u00e1 de olho<\/strong><\/h1>\n<p>Depois que o Facebook, de Mark Zuckerberg, comprou o Instagram, trouxe os stories do Snapchat para suas plataformas. Al\u00e9m disso, <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\" target=\"_blank\" rel=\"noopener\"><strong>criou o Reels<\/strong><\/a>, ferramenta de v\u00eddeo muito semelhante ao TikTok. <strong>Agora, ao que tudo indica, o empres\u00e1rio tamb\u00e9m est\u00e1 pensando em utilizar a ideia de conversas por \u00e1udio<\/strong>.<\/p>\n<p>Segundo o jornal <em>The New York Times<\/em>, <strong>executivos do Facebook determinaram que os funcion\u00e1rios da empresa criassem um produto similar ao Clubhouse<\/strong>, mas a solu\u00e7\u00e3o ainda est\u00e1 em est\u00e1gio inicial de desenvolvimento, disseram as fontes.<\/p>\n<p>Ser\u00e1 que o Clubhouse veio para ficar? Vamos aguardar os pr\u00f3ximos acontecimentos enquanto aproveitamos para conversar bastante.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Leia mais: <\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/podcast-aposte-na-midia-que-nao-para-de-crescer\/\" target=\"_blank\" rel=\"noopener\"><strong>Podcast: aposte na m\u00eddia que n\u00e3o para de crescer<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/rede-social-clubhouse-o-que-e\"><\/a><\/p>\n<p><strong>O Clubhouse<\/strong> <strong>\u00e9 a rede social do momento<\/strong> e est\u00e1 dispon\u00edvel apenas para usu\u00e1rios de iPhone que tenham recebido convite. A plataforma \u00e9 baseada exclusivamente em \u00e1udios, voc\u00ea pode usar o app para ouvir e participar de diferentes conversas sobre diferentes t\u00f3picos.<\/p>\n","protected":false},"author":1,"featured_media":24589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1163,2277,1939,1942],"class_list":["post-24586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-audio","tag-clubhouse","tag-marketing-digital-2","tag-rede-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rede social Clubhouse, o que \u00e9?<\/title>\n<meta name=\"description\" content=\"O Clubhouse \u00e9 a rede social do momento. Voc\u00ea pode usar o app como oportunidade de networking, painel de discuss\u00f5es e podcast ao vivo. 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