{"id":24597,"date":"2021-03-11T16:40:58","date_gmt":"2021-03-11T19:40:58","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24597"},"modified":"2026-01-22T12:25:57","modified_gmt":"2026-01-22T15:25:57","slug":"use-o-whatsapp-business-favor-seu-negocio","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/use-o-whatsapp-business-favor-seu-negocio\/","title":{"rendered":"Use o WhatsApp Business a favor do seu neg\u00f3cio"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/use-o-whatsapp-business-favor-seu-negocio\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24599 size-full\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio.jpg\" alt=\"Ilustra\u00e7\u00e3o de uma boneca com cart\u00e3o ao lado do t\u00edtulo Use o WhatsApp Business a favor do seu neg\u00f3cio\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>Atualmente, segundo dados da <a href=\"https:\/\/www.oberlo.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Oberlo<\/strong><\/a>, plataforma para alavancar neg\u00f3cios online, mais de 120 milh\u00f5es de brasileiros usam o WhatsApp. Isso significa que o aplicativo est\u00e1 instalado em 99% dos celulares no pa\u00eds. Tais dados s\u00e3o um forte indicativo de que <strong>a rede social de mensagens pode ser um grande canal de conversa entre empresas e consumidores<\/strong>, e foi com esse prop\u00f3sito que surgiu a vers\u00e3o WhatsApp Business, totalmente gratuita e exclusiva para as marcas.<!--more--><\/p>\n<p>A mesma pesquisa da Oberlo revela que <strong>o WhatsApp Business possui 5 milh\u00f5es de usu\u00e1rios no Brasil, colocando o pa\u00eds em segundo lugar nesse mercado<\/strong>, atr\u00e1s apenas da \u00cdndia. De acordo com o <a href=\"https:\/\/www.sebrae.com.br\/sites\/PortalSebrae\" target=\"_blank\" rel=\"noopener\"><strong>Sebrae<\/strong><\/a>, o app em sua vers\u00e3o business j\u00e1 \u00e9 utilizado por 72% dos empreendedores brasileiros que possuem lojas e empresas de pequeno porte.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Vantagens de utilizar o app para seu neg\u00f3cio<\/strong><\/h1>\n<p>Al\u00e9m de ser o aplicativo mais popular no Brasil, <strong>o WhatsApp oferece \u00e0s empresas uma gama de fun\u00e7\u00f5es que podem auxiliar na hora de vender<\/strong>. A diferen\u00e7a para a vers\u00e3o comum \u00e9 que no Business o usu\u00e1rio tem acesso a funcionalidades criadas especialmente para aprimorar a comunica\u00e7\u00e3o entre a marca e o cliente. Confira abaixo quais s\u00e3o elas.<\/p>\n<p><strong>Perfil comercial:<\/strong> \u00e9 poss\u00edvel incluir nome da empresa, foto oficial da marca, endere\u00e7o f\u00edsico, descri\u00e7\u00e3o e e-mail, entre outras informa\u00e7\u00f5es.<\/p>\n<p><strong>Mensagem de aus\u00eancia:<\/strong> os desenvolvedores do app criaram uma funcionalidade que permite programar o envio autom\u00e1tico de mensagens sempre que o cliente iniciar uma conversa. <strong>O recurso avisa aos clientes que voc\u00ea est\u00e1 indispon\u00edvel ou ocupado e que retornar\u00e1 o contato em breve<\/strong>, mas \u00e9 poss\u00edvel personalizar essa mensagem de aus\u00eancia incluindo qualquer informa\u00e7\u00e3o que voc\u00ea julgue ser importante.<\/p>\n<p><strong>Respostas r\u00e1pidas:<\/strong> o WhatsApp foi criado para substituir as tradicionais mensagens SMS e oferecer uma forma mais r\u00e1pida de comunica\u00e7\u00e3o, e essa \u00e9 uma grande vantagem para as empresas. <strong>Para facilitar a vida dos lojistas, \u00e9 permitido salvar 50 respostas r\u00e1pidas diferentes<\/strong>, assim pode-se enviar prontamente um retorno ao cliente, sem necessidade de digitar v\u00e1rias vezes o mesmo tipo de texto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24598\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio-WhatsApp-no-Celular.png\" alt=\"Pessoa usando o WhatsApp Business no celular\" width=\"655\" height=\"455\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio-WhatsApp-no-Celular.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/03\/Use-o-WhatsApp-Business-a-favor-do-seu-neg\u00f3cio-WhatsApp-no-Celular-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Etiquetas:<\/strong> o aplicativo oferece etiquetas que <strong>permitem rotular e organizar os clientes que entram em contato via WhatsApp.<\/strong> A empresa pode separar as conversas em categorias, da maneira que fa\u00e7a mais sentido para o atendimento.<\/p>\n<p><strong>Estat\u00edsticas de mensagens:<\/strong> o <strong>WhatsApp<\/strong> <strong>Business permite o acesso a relat\u00f3rios criados automaticamente<\/strong>. Est\u00e3o dispon\u00edveis, por exemplo, dados sobre as mensagens enviadas, entregues e lidas, entre outras m\u00e9tricas \u00f3timas para avaliar os resultados dentro da plataforma.<\/p>\n<p>&nbsp;<\/p>\n<p>Agora que voc\u00ea j\u00e1 conhece as vantagens do WhatsApp Business, para aderir ao app em sua empresa \u00e9 f\u00e1cil e r\u00e1pido. <strong>Voc\u00ea pode utilizar tanto um n\u00famero de celular quanto um n\u00famero de linha fixa<\/strong>, mas s\u00f3 \u00e9 poss\u00edvel habilitar o WhatsApp Business com um n\u00famero que ainda n\u00e3o exista na base de dados da plataforma. Al\u00e9m disso, n\u00e3o esque\u00e7a de treinar seus funcion\u00e1rios para um atendimento adequado, que satisfa\u00e7a as expectativas dos clientes.<\/p>\n<p><strong>Leia mais: <\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/podcast-aposte-na-midia-que-nao-para-de-crescer\/\"><strong>Podcast: aposte na m\u00eddia que n\u00e3o para de crescer<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/use-o-whatsapp-business-favor-seu-negocio\/\"><\/a><\/p>\n<p>Atualmente, segundo dados da <a href=\"https:\/\/www.oberlo.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Oberlo<\/strong><\/a>, plataforma para alavancar neg\u00f3cios online, mais de 120 milh\u00f5es de brasileiros usam o WhatsApp. Isso significa que o aplicativo est\u00e1 instalado em 99% dos celulares no pa\u00eds. Tais dados s\u00e3o um forte indicativo de que <strong>a rede social de mensagens pode ser um grande canal de conversa entre empresas e consumidores<\/strong>, e foi com esse prop\u00f3sito que surgiu a vers\u00e3o WhatsApp Business, totalmente gratuita e exclusiva para as marcas.<\/p>\n","protected":false},"author":1,"featured_media":24599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411],"tags":[2004,2279,2280],"class_list":["post-24597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-app","tag-whatsapp-business","tag-whatsapp-para-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use o WhatsApp Business a favor do seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"O WhatsApp Business \u00e9 uma \u00f3tima ferramenta para alavancar seu neg\u00f3cio. Saiba no blog como o app pode ajudar seu atendimento ao cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/use-o-whatsapp-business-favor-seu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use o WhatsApp Business a favor do seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"O WhatsApp Business \u00e9 uma \u00f3tima ferramenta para alavancar seu neg\u00f3cio. 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