{"id":24704,"date":"2021-05-12T13:07:32","date_gmt":"2021-05-12T16:07:32","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=24704"},"modified":"2026-01-22T10:03:02","modified_gmt":"2026-01-22T13:03:02","slug":"a-influencia-dos-videos-na-decisao-de-compra","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/marketing-influencia\/a-influencia-dos-videos-na-decisao-de-compra\/","title":{"rendered":"A influ\u00eancia dos v\u00eddeos na decis\u00e3o de compra"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/a-influencia-dos-videos-na-decisao-de-compra\/\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/05\/2105-RedeMagic-Blog-1.jpg\" alt=\"\" class=\"wp-image-24710\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/05\/2105-RedeMagic-Blog-1.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/05\/2105-RedeMagic-Blog-1-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, os conte\u00fados em v\u00eddeos conquistaram enorme relev\u00e2ncia no meio online e<strong> t\u00eam tido ainda mais influ\u00eancia na decis\u00e3o de compra<\/strong> dos clientes. Voc\u00ea j\u00e1 utiliza v\u00eddeos na estrat\u00e9gia de divulga\u00e7\u00e3o da sua marca?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Um dos motivos do crescimento exponencial dessa m\u00eddia <strong>\u00e9 o aumento da qualidade dos v\u00eddeos nas redes sociais<\/strong>. Assim, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-e-twitter-qual-e-o-melhor-formato-de-conteudo-para-engajamento\/\" target=\"_blank\"><strong>Facebook<\/strong><\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/igtv-ainda-uma-grande-aposta-instagram\/\" target=\"_blank\"><strong>Instagram<\/strong><\/a> e YouTube se destacam como \u00f3timas op\u00e7\u00f5es para encontrar itens ou anunciar sua marca. A ag\u00eancia <a rel=\"noreferrer noopener\" href=\"https:\/\/theinfluencermarketingfactory.com\/\" target=\"_blank\"><strong>The Influencer Marketing Factory<\/strong><\/a> constatou que <a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialmediatoday.com\/news\/gen-z-and-millennial-social-consumer-habits-infographic\/596410\/\" target=\"_blank\"><strong>46% dos consumidores compram algo pelo menos uma vez ao m\u00eas<\/strong><\/a> incentivados por publica\u00e7\u00f5es ou influenciadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com uma pesquisa do <a rel=\"noreferrer noopener\" href=\"https:\/\/animoto.com\/\" target=\"_blank\"><strong>Animoto<\/strong><\/a> \u2014 servi\u00e7o de cria\u00e7\u00e3o de v\u00eddeos online \u2014, <strong>93% dos consumidores afirmaram que o v\u00eddeo \u00e9 uma <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/como-um-video-de-boa-qualidade-pode-ajudar-na-conversao-do-seu-site\/#:~:text=Nas%20compras%20online%2C%20o%20consumidor,como%20um%20voto%20de%20confian%C3%A7a.&amp;text=Por%20isso%2C%20ao%20apresentar%20um,para%20uma%20decis%C3%A3o%20de%20compra.\" target=\"_blank\"><strong>ferramenta muito \u00fatil antes da compra<\/strong><\/a><strong> de um produto<\/strong>. De fato, 71% dos participantes j\u00e1 adquiriram algo ap\u00f3s assistir a um v\u00eddeo nas redes. Al\u00e9m disso, esse \u00e9 o formato preferencial de quem busca aprender sobre algum assunto, em vez de ler ou ver fotos sobre o tema. Os entrevistados disseram ainda que os <a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialmediatoday.com\/news\/how-video-is-influencing-consumer-decision-making-in-2021-infographic\/598171\/\" target=\"_blank\"><strong>v\u00eddeos s\u00e3o a forma favorita de consumir conte\u00fado online<\/strong><\/a>, seja para distra\u00e7\u00e3o ou, como j\u00e1 citado, adquirir algum produto ou servi\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O poder dos v\u00eddeos na estrat\u00e9gia de venda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os&nbsp;<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/reels-e-importancia-dos-conteudos-em-video\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>v\u00eddeos s\u00e3o essenciais na estrat\u00e9gia de venda<\/strong><\/a>&nbsp;das empresas, por serem a maneira mais pr\u00e1tica de intera\u00e7\u00e3o online entre marcas e consumidores, guiando-os para que conhe\u00e7am mais sobre o produto. Esse formato pode ser integrado entre as etapas da jornada de compra, <strong>principalmente para atrair o consumidor no in\u00edcio do processo&nbsp;com&nbsp;campanhas promocionais e de incentivo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00eddeos na divulga\u00e7\u00e3o de campanhas promocionais<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agregar v\u00eddeos a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/sicredi-campanha-promocional\/\" target=\"_blank\"><strong>campanhas promocionais<\/strong><\/a><strong> <\/strong>e de<strong> <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/fiat-campanha-de-incentivo\/\" target=\"_blank\"><strong>incentivo<\/strong><\/a> torna o projeto mais atrativo e facilita a compreens\u00e3o por meio de uma mensagem r\u00e1pida e objetiva, visando o <a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-e-linkedin-qual-e-o-melhor-formato-de-conteudo-para-engajamento\/\" target=\"_blank\"><strong>aumento de engajamento<\/strong><\/a> e, consequentemente, de convers\u00f5es. Essa forma de divulga\u00e7\u00e3o pode ser implementada em qualquer segmento de neg\u00f3cio, com <strong>estrat\u00e9gias diferenciadas de acordo com o produto e as metas da campanha<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leia tamb\u00e9m: <\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/quando-devo-utilizar-lives-na-minha-estrategia-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quando devo utilizar lives na minha estrat\u00e9gia digital?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/a-influencia-dos-videos-na-decisao-de-compra\/\"><\/a><\/p>\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, os conte\u00fados em v\u00eddeos conquistaram enorme relev\u00e2ncia no meio online e<strong> t\u00eam tido ainda mais influ\u00eancia na decis\u00e3o de compra<\/strong> dos clientes. Voc\u00ea j\u00e1 utiliza v\u00eddeos na estrat\u00e9gia de divulga\u00e7\u00e3o da sua marca?<\/p>\n","protected":false},"author":1,"featured_media":24709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2412],"tags":[2067,1745,378],"class_list":["post-24704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-influencia","tag-consumidor","tag-redes-sociais-2","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A influ\u00eancia dos v\u00eddeos na decis\u00e3o de compra<\/title>\n<meta name=\"description\" content=\"V\u00eddeos s\u00e3o o conte\u00fado preferido no meio online. 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