{"id":25216,"date":"2021-12-21T11:00:00","date_gmt":"2021-12-21T14:00:00","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=25216"},"modified":"2026-01-22T11:51:25","modified_gmt":"2026-01-22T14:51:25","slug":"motivos-para-investir-ainda-mais-em-conteudo-estrategico","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/motivos-para-investir-ainda-mais-em-conteudo-estrategico\/","title":{"rendered":"Motivos para investir ainda mais em conte\u00fado estrat\u00e9gico"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/12\/2112-Rede-Magic-Blog-1-1.jpg\" alt=\"Motivos para investir em conte\u00fado estrat\u00e9gico\" class=\"wp-image-25219\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/12\/2112-Rede-Magic-Blog-1-1.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2021\/12\/2112-Rede-Magic-Blog-1-1-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>Para que uma empresa se destaque no mercado, ainda \u00e9 muito importante investir em pr\u00e1ticas que atraiam os clientes. <strong>No \u00e2mbito digital, uma a\u00e7\u00e3o bastante efetiva \u00e9 atribuir <strong>\u00e0 marca<\/strong><\/strong> <strong>valores com os quais os usu\u00e1rios possam se identificar<\/strong>. Confira neste post motivos para investir mais do que nunca em conte\u00fado estrat\u00e9gico.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 o conte\u00fado estrat\u00e9gico?<\/strong><\/h2>\n\n\n\n<p>Uma empresa precisa ser clara quanto aos servi\u00e7os e produtos que oferece. Nesse sentido, as plataformas online, como <a href=\"https:\/\/www.redemagic.com\/blog\/magic-web-design\/entenda-o-que-o-facebook-fara-com-os-dados-compartilhados-do-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/como-fazer-links-no-instagram-sem-a-funcao-arraste-para-cima\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Instagram<\/strong><\/a><strong>, YouTube e blog<\/strong>, permanecem como a melhor vitrine poss\u00edvel para o marketing digital. Produzir <strong>conte\u00fado estrat\u00e9gico significa disponibilizar informa\u00e7\u00f5es de relev\u00e2ncia e ao mesmo tempo direcionar o p\u00fablico para determinadas a\u00e7\u00f5es<\/strong>.<\/p>\n\n\n\n<p>Primeiramente, a comunica\u00e7\u00e3o adotada precisa ser <strong>estruturada<\/strong> <strong>de acordo com o conceito da marca, tamb\u00e9m conhecido como <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/solucoes\/digital\/branding\/\" target=\"_blank\"><strong>branding<\/strong><\/a><strong>. Dessa maneira, torna-se mais vi\u00e1vel <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-tendencias-que-moldarao-o-futuro-da-criatividade-e-da-tecnologia\/?fbclid=IwAR1I6tVqvISSZGTMcmiTbHR7PIWR-cBp-Bky9hYIjd9hSnWINYKinW_49LQ\" target=\"_blank\"><strong>atrair e fidelizar clientes<\/strong><\/a><strong> que se identificam com os valores da empresa<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Posicionamento da marca<\/strong><\/h2>\n\n\n\n<p>Atualmente, comunicar-se com os usu\u00e1rios no meio online tornou-se t\u00e3o importante quanto garantir a eles a qualidade do produto ou servi\u00e7o. <a href=\"https:\/\/mercadoeconsumo.com.br\/2020\/09\/11\/consumidor-esta-mais-seletivo-e-tecnologico-na-nova-realidade\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Especialistas afirmam<\/strong><\/a><strong> que os consumidores priorizam a confian\u00e7a na marca<\/strong>, e isso est\u00e1 diretamente ligado \u00e0 percep\u00e7\u00e3o gerada pelo conte\u00fado produzido.&nbsp;<\/p>\n\n\n\n<p>Assim, adotar as estrat\u00e9gias adequadas <strong>\u00e9 um meio de estruturar o valor e a imagem transmitidos pela empresa e demonstrar autoridade no segmento<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Os consumidores buscam informa\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.abcdacomunicacao.com.br\/88-dos-consumidores-brasileiros-buscam-informacoes-de-produtos-antes-de-comprar\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>De acordo com a NZN Intelligence<\/strong><\/a> \u2013 especializada em pesquisas de mercado \u2013, <strong>88% dos consumidores brasileiros buscam informa\u00e7\u00f5es online antes de adquirir um produto<\/strong>. Isso n\u00e3o \u00e9 novidade, mas refor\u00e7a que o perfil do cliente vem mudando ao longo dos anos e que disponibilizar um conte\u00fado estrat\u00e9gico de qualidade continua sendo primordial na decis\u00e3o de compra.<\/p>\n\n\n\n<p>Esse processo tem rela\u00e7\u00e3o com a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/experiencia-do-consumidor-estrategias-de-comunicacao-que-voce-pode-adotar\/\" target=\"_blank\"><strong>experi\u00eancia do consumidor<\/strong><\/a>, isto \u00e9, a soma das etapas que vai <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/a-influencia-dos-videos-na-decisao-de-compra\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>despertar o interesse dos usu\u00e1rios<\/strong><\/a> visando aumentar as vendas e conferir visibilidade \u00e0 marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como produzir conte\u00fado estrat\u00e9gico?<\/strong><\/h2>\n\n\n\n<p>Para criar uma estrat\u00e9gia de conte\u00fado eficiente, \u00e9 importante contar com uma equipe especializada, que ir\u00e1 propor as melhores solu\u00e7\u00f5es na constru\u00e7\u00e3o do posicionamento da marca e da comunica\u00e7\u00e3o online apropriada.<\/p>\n\n\n\n<p><strong>A <\/strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rede Magic<\/strong><\/a><strong> \u00e9 uma refer\u00eancia no segmento, oferecendo servi\u00e7os Total Marketing que integram desde o planejamento at\u00e9 a execu\u00e7\u00e3o das a\u00e7\u00f5es, para destacar sua empresa no mercado. <\/strong><a href=\"https:\/\/www.redemagic.com\/#cases\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Conhe\u00e7a os nossos cases<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>Leia tamb\u00e9m: <\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/tendencias-de-seo-que-voce-precisa-conhecer\/\"><strong>Tend\u00eancias de SEO que voc\u00ea precisa conhecer<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para que uma empresa se destaque no mercado, ainda \u00e9 muito importante investir em pr\u00e1ticas que atraiam os clientes. <strong>No \u00e2mbito digital, uma a\u00e7\u00e3o bastante efetiva \u00e9 atribuir <\/strong><strong>\u00e0 marca<\/strong> <strong>valores com os quais os usu\u00e1rios possam se identificar<\/strong>. Confira neste post motivos para investir mais do que nunca em conte\u00fado estrat\u00e9gico.<\/p>\n","protected":false},"author":33,"featured_media":25217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[2311,1939],"class_list":["post-25216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-conteudo-estrategico","tag-marketing-digital-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motivos para investir ainda mais em conte\u00fado estrat\u00e9gico<\/title>\n<meta name=\"description\" content=\"Procurando aumentar a visibilidade da sua marca? 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