{"id":26007,"date":"2024-02-15T14:00:29","date_gmt":"2024-02-15T17:00:29","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=26007"},"modified":"2026-01-23T13:04:24","modified_gmt":"2026-01-23T16:04:24","slug":"pagbank-e-b3-game","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/pagbank-e-b3-game\/","title":{"rendered":"PagBank e B3 \u2013 Game"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Duelo dos Investimentos<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-B3.png\" alt=\"PagBank e B3 - Duelo dos Investimentos - Game de Educa\u00e7\u00e3o Financeira\" class=\"wp-image-26009\" title=\"PagBank e B3 - Duelo dos Investimentos - Game de Educa\u00e7\u00e3o Financeira\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-B3.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-B3-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>O<strong>\u00a0<a href=\"https:\/\/pagseguro.uol.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">PagBank<\/a><\/strong>,\u00a0banco digital completo em servi\u00e7os financeiros e meios de pagamento, lan\u00e7a o \u201cDuelo dos Investimentos\u201d, um jogo de cartas virtual com o objetivo de educar financeiramente os clientes e incentiv\u00e1-los a pensar no futuro. Em iniciativa apoiada pela\u00a0<strong><a href=\"https:\/\/www.b3.com.br\/pt_br\/para-voce\" target=\"_blank\" rel=\"noreferrer noopener\">B3, a Bolsa de Valores do Brasil<\/a><\/strong>, o PagBank procurou a <strong><a href=\"http:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong> para criar um mecanismo divertido e desafiador para esta finalidade.<\/p>\n\n\n\n<p>Por meio de um duelo de cartas integrado ao app do banco, o jogador desafia at\u00e9 seis personagens distintos, representando diferentes perfis de investidor e personalidades \u2013 caracter\u00edsticas que ajudam a gerar identifica\u00e7\u00e3o com o p\u00fablico. Durante as batalhas, o jogador escolhe\u00a0<strong>indicadores comuns aos v\u00e1rios tipos de aplica\u00e7\u00f5es financeiras<\/strong>, entre eles: Liquidez, Potencial de Rentabilidade, Seguran\u00e7a do Investimento, Volatilidade e Investimento M\u00ednimo Inicial.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-Game.jpg\" alt=\"PagBank e B3 - Duelo dos Investimentos - Game de Educa\u00e7\u00e3o Financeira\" class=\"wp-image-26011\" title=\"PagBank e B3 - Duelo dos Investimentos - Game de Educa\u00e7\u00e3o Financeira\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-Game.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/02\/RedeMagic-Case-PagBank-Duelo-dos-Investimentos-Game-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>O jogo abrange um total de&nbsp;<strong>28 cartas<\/strong>&nbsp;e cada uma representa formas de guardar dinheiro \u2013 como Tesouro IPCA+, ETF e CDB Liquidez Di\u00e1ria. A jornada \u00e9 enriquecida ainda por cen\u00e1rios econ\u00f4micos reais que impactam a experi\u00eancia dos investidores, adicionando gradualmente camadas de complexidade e realismo ao jogo.<\/p>\n\n\n\n<p>\u201c<strong>\u00c9 um projeto in\u00e9dito, o primeiro jogo do mercado com cunho educacional que contribui para a educa\u00e7\u00e3o financeira da popula\u00e7\u00e3o de forma simples e inovadora<\/strong>\u201d, diz Andr\u00e9 Sousa, diretor executivo de Neg\u00f3cios de Servi\u00e7os Financeiros e Canais Digitais do PagBank.<\/p>\n\n\n\n<p>Criado pela<strong>\u00a0<a href=\"https:\/\/www.redemagic.com\/a-agencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong>, \u201cDuelo dos Investimentos\u201d \u00e9 gratuito e est\u00e1 dispon\u00edvel diretamente pelo app\u00a0<strong>PagBank<\/strong>, integra\u00e7\u00e3o que oferece uma experi\u00eancia fluida, segura e dispon\u00edvel a qualquer momento no aplicativo do usu\u00e1rio.<\/p>\n\n\n\n<p>(endere\u00e7o restrito a usu\u00e1rios do app)<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Duelo dos Investimentos<\/strong><\/p>\n<p>O<strong>\u00a0<a href=\"https:\/\/pagseguro.uol.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">PagBank<\/a><\/strong>,\u00a0banco digital completo em servi\u00e7os financeiros e meios de pagamento, lan\u00e7a o \u201cDuelo dos Investimentos\u201d, um jogo de cartas virtual com o objetivo de educar financeiramente os clientes e incentiv\u00e1-los a pensar no futuro. Em iniciativa apoiada pela\u00a0<strong><a href=\"https:\/\/www.b3.com.br\/pt_br\/para-voce\" target=\"_blank\" rel=\"noreferrer noopener\">B3, a Bolsa de Valores do Brasil<\/a><\/strong>, o PagBank procurou a <strong><a href=\"http:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong> para criar um mecanismo divertido e desafiador para esta finalidade.<\/p>\n<p>Por meio de um duelo de cartas integrado ao app do banco, o jogador desafia at\u00e9 seis personagens distintos, representando diferentes perfis de investidor e personalidades \u2013 caracter\u00edsticas que ajudam a gerar identifica\u00e7\u00e3o com o p\u00fablico. Durante as batalhas, o jogador escolhe\u00a0<strong>indicadores comuns aos v\u00e1rios tipos de aplica\u00e7\u00f5es financeiras<\/strong>, entre eles: Liquidez, Potencial de Rentabilidade, Seguran\u00e7a do Investimento, Volatilidade e Investimento M\u00ednimo Inicial.<\/p>\n","protected":false},"author":2,"featured_media":26014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,2408],"tags":[2347,2346,1939],"class_list":["post-26007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-sites","tag-educacao-financeira","tag-jogo-educativo","tag-marketing-digital-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PagBank e B3 \u2013 Game<\/title>\n<meta name=\"description\" content=\"O game \u201cDuelo dos Investimentos\u201d foi criado pela Rede 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