{"id":26036,"date":"2024-04-18T11:38:34","date_gmt":"2024-04-18T14:38:34","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=26036"},"modified":"2026-01-23T11:32:42","modified_gmt":"2026-01-23T14:32:42","slug":"general-mills-campanha-promocional","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/general-mills-campanha-promocional\/","title":{"rendered":"Yoki + Kitano \u2013 Campanha Promocional"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/general-mills-campanha-promocional\/\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/04\/RedeMagic-Case-GeneralMills-Yoki-Kitano-Promocao.png\" alt=\"Promo\u00e7\u00e3o Yoki + Kitano (General Mills) by Rede Magic\" class=\"wp-image-26039\" title=\"Promo\u00e7\u00e3o Yoki + Kitano (General Mills) by Rede Magic\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/04\/RedeMagic-Case-GeneralMills-Yoki-Kitano-Promocao.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/04\/RedeMagic-Case-GeneralMills-Yoki-Kitano-Promocao-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/figure>\n\n\n\n<p><strong>General Mills<\/strong>&nbsp;\u00e9 uma multinacional com um s\u00e9culo e meio de exist\u00eancia, que possui um portf\u00f3lio de mais de 100 marcas e est\u00e1 presente em mais de 100 pa\u00edses. Duas de suas principais marcas presentes no Brasil agora est\u00e3o juntas em uma superpromo\u00e7\u00e3o: <strong>Yoki<\/strong>, sin\u00f4nimo de farofa e pipoca, e&nbsp;<strong>Kitano<\/strong>, reconhecida por seus temperos, molhos e especiarias.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promo\u00e7\u00e3o Yoki + Kitano<\/strong><\/h2>\n\n\n\n<p>A\u00a0<strong>Promo\u00e7\u00e3o Yoki + Kitano<\/strong>\u00a0\u00e9 uma iniciativa da empresa destinada a trazer\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/campanhas-promocionais\/\" target=\"_blank\" rel=\"noreferrer noopener\">incremento de sell in<\/a>\u00a0<\/strong>atrelado a um atrativo para o consumidor, impulsionando tamb\u00e9m o aumento de receita dos varejos e supermercados participantes. Funcionando para o setor de\u00a0<strong>trade marketing<\/strong>\u00a0da empresa como uma verdadeira m\u00e1quina de apoio a vendas, s\u00e3o mais de 700 lojas participantes, com potencial de atingir milh\u00f5es de clientes e oferecendo <a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/sorteio\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>centenas de milhares de reais em pr\u00eamios<\/strong><\/a>.<\/p>\n\n\n\n<p>A <strong><a href=\"http:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a>&nbsp;<\/strong>entregou a&nbsp;<strong>solu\u00e7\u00e3o comercial e tecnol\u00f3gica<\/strong>&nbsp;atrav\u00e9s de uma&nbsp;<strong>plataforma multivarejo<\/strong>&nbsp;que possibilita a ades\u00e3o por rede de lojas, operacionalizando dezenas de campanhas comerciais em simult\u00e2neo, com premia\u00e7\u00f5es separadas para cada conjunto de participantes. A plataforma \u00e9 capaz de oferecer 4 mec\u00e2nicas distintas, com pr\u00eamios voltados a diferentes tamanhos de redes, conforme o volume de compras.<\/p>\n\n\n\n<p>Al\u00e9m de produzir a campanha promocional para atender a todos os tipos de varejo, a Magic criou um\u00a0<strong>enxoval completo de pe\u00e7as digitais e de MPDV<\/strong>\u00a0customizadas para cada perfil de loja e p\u00fablico, com um cuidadoso trabalho de alinhar a linguagem da comunica\u00e7\u00e3o em todas as m\u00eddias, de forma integrada. Por fim, a ag\u00eancia tamb\u00e9m se responsabilizou pela\u00a0<strong>opera\u00e7\u00e3o de positiva\u00e7\u00e3o de um dos pr\u00eamios, as motos<\/strong>, em diversos pontos de venda em territ\u00f3rio nacional \u2013 trabalho que requer organiza\u00e7\u00e3o, agilidade e conhecimento das necessidades do trade.\u00a0<\/p>\n\n\n\n<p>Em uma parceria que demandou meses de planejamento, esta \u00e9 uma campanha diferenciada da&nbsp;<strong>Rede Magic<\/strong> dentro do conceito de&nbsp;<strong><a href=\"https:\/\/www.redemagic.com\/a-agencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Total Marketing<\/a><\/strong>, com plena implementa\u00e7\u00e3o da tecnologia como parte indissoci\u00e1vel do&nbsp;<strong>planejamento estrat\u00e9gico<\/strong>.<\/p>\n\n\n\n<p><strong>Conhe\u00e7a: <a href=\"http:\/\/www.estourodepremios.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">www.estourodepremios.com.br<\/a><\/strong><\/p>\n\n\n\n<p>Certificados de Autoriza\u00e7\u00e3o SRE\/MF n\u00ba 04.032790\/2024, 04.032795\/2024, 04.032805\/2024 e 04.032806\/2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/general-mills-campanha-promocional\/\"><\/a><\/p>\n<p><strong>General Mills<\/strong>&nbsp;\u00e9 uma multinacional com um s\u00e9culo e meio de exist\u00eancia, que possui um portf\u00f3lio de mais de 100 marcas e est\u00e1 presente em mais de 100 pa\u00edses. Duas de suas principais marcas presentes no Brasil agora est\u00e3o juntas em uma superpromo\u00e7\u00e3o: <strong>Yoki<\/strong>, sin\u00f4nimo de farofa e pipoca, e&nbsp;<strong>Kitano<\/strong>, reconhecida por seus temperos, molhos e especiarias.<\/p>\n","protected":false},"author":2,"featured_media":26043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2358],"tags":[2183,2352],"class_list":["post-26036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanhas-promocionais","tag-campanha-promocional","tag-trade-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yoki + Kitano \u2013 Campanha Promocional - Rede Magic<\/title>\n<meta name=\"description\" content=\"A Promo\u00e7\u00e3o Yoki + Kitano, criada pela Rede Magic para a General Mills, integra uma\u00a0completa plataforma tecnol\u00f3gica multivarejo. Saiba mais!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/general-mills-campanha-promocional\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoki + Kitano \u2013 Campanha Promocional - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"A Promo\u00e7\u00e3o Yoki + Kitano, criada pela Rede Magic para a General Mills, integra uma\u00a0completa plataforma tecnol\u00f3gica multivarejo. 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