{"id":27031,"date":"2024-09-19T14:48:32","date_gmt":"2024-09-19T17:48:32","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=27031"},"modified":"2026-01-23T13:08:38","modified_gmt":"2026-01-23T16:08:38","slug":"promocao-local-rock-in-rio-itau-2024","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/promocao-local-rock-in-rio-itau-2024\/","title":{"rendered":"Promo\u00e7\u00e3o Local \u2013 Rock in Rio Ita\u00fa 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/09\/RedeMagic-Case-Itau-RiR-Ativacao.jpg\" alt=\"Promo\u00e7\u00e3o Local \u2013 Rock in Rio Ita\u00fa 2024\" class=\"wp-image-27032\" title=\"Promo\u00e7\u00e3o Local \u2013 Rock in Rio Ita\u00fa 2024\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/09\/RedeMagic-Case-Itau-RiR-Ativacao.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/09\/RedeMagic-Case-Itau-RiR-Ativacao-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>A&nbsp;<strong><a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong>&nbsp;produziu a campanha&nbsp;<strong><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/itau-rock-in-rio-2024\/\">Rock in Rio Forever<\/a><\/strong>&nbsp;para o&nbsp;<strong>Ita\u00fa<\/strong>, sorteando dezenas de pares de ingressos, experi\u00eancias VIP e ingressos vital\u00edcios para o festival.<br><br>No entanto, as ativa\u00e7\u00f5es n\u00e3o pararam por a\u00ed. Em uma&nbsp;<strong>estrat\u00e9gia promocional diferenciada, cruzando modalidades como <a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/sorteio\/\" target=\"_blank\" rel=\"noreferrer noopener\">sorte<\/a> e <a href=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/concurso-comercial\/\" target=\"_blank\" rel=\"noreferrer noopener\">concurso<\/a><\/strong>, a Magic concebeu, em parceria com a&nbsp;<strong>Todos<\/strong>, uma&nbsp;<strong>campanha local para os participantes do Rock in Rio<\/strong>. A Todos \u00e9 a ag\u00eancia de experi\u00eancia do Ita\u00fa, respons\u00e1vel pela cenografia, constru\u00e7\u00e3o da Loja de Pr\u00eamios e outros espa\u00e7os na Cidade do Rock.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ita\u00fa \u2013 Rock in Rio 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1MZcQXw72ag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <strong><a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/campanhas-promocionais\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanha<\/a><\/strong> funciona da seguinte forma: o frequentador do festival, em posse do ic\u00f4nico copo Ita\u00fa, faz a leitura do QR Code promocional estampado nele, realiza um cadastro e visita a\u00a0<strong>Loja de Pr\u00eamios Ita\u00fa<\/strong>, onde participa das intera\u00e7\u00f5es com <a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/vale-brinde\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>roleta digital<\/strong><\/a> e outras mec\u00e2nicas.<\/p>\n\n\n\n<p>S\u00e3o centenas de pr\u00eamios, que v\u00e3o desde&nbsp;<strong>produtos oficiais Rock in Rio<\/strong>&nbsp;e kits de alimentos e guloseimas at\u00e9 experi\u00eancias super especiais, como free pass para a Roda Gigante, presen\u00e7a no Fosso para assistir aos shows em um local exclusivo, acesso ao&nbsp;<strong>Terra\u00e7o Ita\u00fa<\/strong>, ingressos de gramado para outros dias de festival ou pares de ingressos VIP para tornar a presen\u00e7a do participante e de seu acompanhante inigual\u00e1vel!<\/p>\n\n\n\n<p><strong>Para participar, basta obter o copo Ita\u00fa e acessar o QR Code!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;<strong><a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong>&nbsp;produziu a campanha&nbsp;<strong><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/itau-rock-in-rio-2024\/\">Rock in Rio Forever<\/a><\/strong>&nbsp;para o&nbsp;<strong>Ita\u00fa<\/strong>, sorteando dezenas de pares de ingressos, experi\u00eancias VIP e ingressos vital\u00edcios para o festival.<\/p>\n<p>No entanto, as ativa\u00e7\u00f5es n\u00e3o pararam por a\u00ed. Em uma&nbsp;<strong>estrat\u00e9gia promocional diferenciada, cruzando modalidades como <a href=\"https:\/\/www.redemagic.com\/solucoes\/promocoes-comerciais\/sorteio\/\" target=\"_blank\" rel=\"noreferrer noopener\">sorte<\/a> e <a href=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/concurso-comercial\/\" target=\"_blank\" rel=\"noreferrer noopener\">concurso<\/a><\/strong>, a Magic concebeu, em parceria com a&nbsp;<strong>Todos<\/strong>, uma&nbsp;<strong>campanha local para os participantes do Rock in Rio<\/strong>. A Todos \u00e9 a ag\u00eancia de experi\u00eancia do Ita\u00fa, respons\u00e1vel pela cenografia, constru\u00e7\u00e3o da Loja de Pr\u00eamios e outros espa\u00e7os na Cidade do Rock.<\/p>\n","protected":false},"author":2,"featured_media":27042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2358],"tags":[2371,2183,2322],"class_list":["post-27031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanhas-promocionais","tag-ativacao","tag-campanha-promocional","tag-rock-in-rio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promo\u00e7\u00e3o Local \u2013 Rock in Rio Ita\u00fa 2024 - Rede Magic<\/title>\n<meta name=\"description\" content=\"A\u00a0Rede Magic\u00a0produziu a campanha\u00a0Rock in Rio Forever\u00a0para o\u00a0Ita\u00fa, com uma estrat\u00e9gia promocional diferenciada e centenas de pr\u00eamios. 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