{"id":27147,"date":"2024-10-16T19:11:23","date_gmt":"2024-10-16T22:11:23","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=27147"},"modified":"2026-01-23T13:11:38","modified_gmt":"2026-01-23T16:11:38","slug":"rede-magic-adquire-a-agencia-de-performance-baseco","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/rede-magic\/rede-magic-adquire-a-agencia-de-performance-baseco\/","title":{"rendered":"Rede Magic Adquire a Ag\u00eancia de Performance Base&amp;Co"},"content":{"rendered":"\n<p>A <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong> concluiu uma negocia\u00e7\u00e3o que estava em curso desde o in\u00edcio de 2024: a aquisi\u00e7\u00e3o da ag\u00eancia de performance <strong>Base&amp;Co<\/strong>, especializada em <strong>marketing de franquias<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/capa-Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO.png\" alt=\"Rede Magic Adquire a Agencia de Performance BASE&amp;CO\" class=\"wp-image-27156\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/capa-Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/capa-Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p>A Base&amp;Co \u00e9 uma ag\u00eancia jovem que opera a partir de Balne\u00e1rio Cambori\u00fa, SC, com um time de <strong>performance e publicidade digital<\/strong> que se especializou no segmento do atendimento a redes de franquias, oferecendo estrat\u00e9gias de marketing para expans\u00e3o da franqueadora, incluindo terceiriza\u00e7\u00e3o de vendas, al\u00e9m de diversos formatos para atendimento do franqueado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rede Magic Adquire a Ag\u00eancia de Performance Base&amp;Co\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ebA-3rSBjX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>A Magic adquiriu 100% das quotas da Base&amp;Co<\/strong>. Com a aquisi\u00e7\u00e3o, a ag\u00eancia de Santa Catarina encerra suas atividades e a Magic absorve toda a sua base de clientes, bem como agrega ao seu time uma equipe de talentosos profissionais com especializa\u00e7\u00e3o em diversos segmentos do marketing digital. Seu fundador, <strong>Gustavo Pereira<\/strong>, passa a fazer parte do quadro societ\u00e1rio da Rede Magic e a ocupar a posi\u00e7\u00e3o de Diretor de Performance, em um movimento que traz para a ag\u00eancia uma especializa\u00e7\u00e3o ainda maior neste segmento.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/marketplace.rdstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"278\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-selo-diamond_rd-station-partners_2024.png\" alt=\"Rede Magic \u00e9 selo Diamond RD Station\" class=\"wp-image-27174\" style=\"width:216px;height:auto\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-selo-diamond_rd-station-partners_2024.png 600w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-selo-diamond_rd-station-partners_2024-300x139.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Assim, a <strong>Rede Magic passa a fazer parte do seleto grupo de <\/strong><a href=\"https:\/\/marketplace.rdstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ag\u00eancias parceiras Diamond da RD Station<\/strong><\/a>, o n\u00edvel m\u00e1ximo da ferramenta de automa\u00e7\u00e3o de marketing n\u00ba 1 da Am\u00e9rica Latina.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Um posicionamento mais completo<\/strong><\/h2>\n\n\n\n<p>Com o processo de aquisi\u00e7\u00e3o da Base&amp;Co, a Rede Magic passa por um ligeiro <strong>rebranding<\/strong>, fortalecendo sua atua\u00e7\u00e3o em 3 grandes pilares:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-pilares.jpg\" alt=\"Pilares Rede Magic\n\" class=\"wp-image-27160\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-pilares.jpg 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-pilares-300x208.jpg 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promo\/Trade<\/strong>: segmento em que a Magic mais cresceu nos \u00faltimos anos, focando sua <strong>atua\u00e7\u00e3o em <a href=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/campanhas-promocionais\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas promocionais<\/a>, de <a href=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/campanhas-de-incentivo\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentivo<\/a> e estrat\u00e9gias de retail<\/strong>. A posi\u00e7\u00e3o da ag\u00eancia tem se consolidado neste segmento com o atendimento a contas como<strong> <a href=\"https:\/\/www.redemagic.com\/cases\/itau-vai-de-itau-pra-copacabana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ita\u00fa<\/a>, Mastercard, <a href=\"https:\/\/www.redemagic.com\/cases\/tramontina-promocao-efeito-tramontina-na-minha-casa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tramontina<\/a>, 3M do Brasil, Tenda Atacado, entre outras<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live Marketing<\/strong>: atua\u00e7\u00e3o em eventos e conven\u00e7\u00f5es, bem como ativa\u00e7\u00f5es de marca, campanhas de comunica\u00e7\u00e3o e ativa\u00e7\u00f5es de forma geral. Nesta vertente, a Magic tem realizado trabalhos independentes para empresas como <strong><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/aco-cearense-feiras-eventos\/\">A\u00e7o Cearense<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/espaco-banrisul-mastercard-na-expointer-2024\/\">Mastercard e Banrisul<\/a><\/strong>, al\u00e9m de <strong>a\u00e7\u00f5es complementares ao <a href=\"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/formatos-de-premiacao-em-campanhas-promocionais-magic-talks-02\/\">segmento de promo<\/a> para clientes como General Mills, 3M, Yamaha, entre outros.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full Digital<\/strong>: consolida\u00e7\u00e3o da atua\u00e7\u00e3o da Magic no <strong><a href=\"https:\/\/www.redemagic.com\/solucoes\/marketing-digital-e-comunicacao\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmento de m\u00eddias sociais<\/a>, marketing de conte\u00fado e comunica\u00e7\u00e3o digital de forma geral<\/strong>, bem como especializa\u00e7\u00e3o ainda maior no segmento de performance, incluindo inbound marketing e marketing para franquias, com atendimento a dezenas de clientes em todo o Brasil.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A for\u00e7a do Time Magic<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb6e70a938a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb6e70a938a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"27164\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Antonio-Borba.png\" alt=\"Antonio Borba - CEO Rede Magic\" class=\"wp-image-27164\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Antonio-Borba.png 806w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Antonio-Borba-300x285.png 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Antonio-Borba-768x730.png 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Antonio Borba | CEO <\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb6e70aa452&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb6e70aa452\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"27163\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Juliano-Gusso.jpeg\" alt=\"Juliano Gusso - Rede Magic\" class=\"wp-image-27163\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Juliano-Gusso.jpeg 500w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Juliano-Gusso-300x300.jpeg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Juliano-Gusso-150x150.jpeg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Juliano Gusso | COO <\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb6e70abeab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb6e70abeab\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"27154\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Gustavo-Pereira.jpg\" alt=\"Gustavo Pereira - Diretor de Performance\" class=\"wp-image-27154\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Gustavo-Pereira.jpg 1024w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Gustavo-Pereira-300x300.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Gustavo-Pereira-150x150.jpg 150w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2024\/10\/Rede-Magic-Adquire-a-Agencia-de-Performance-BASECO-Gustavo-Pereira-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gustavo Pereira | Diretor de Performance <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O time de profissionais da Magic, que agora se aproxima de <strong>100 colaboradores<\/strong>, \u00e9 formado quase em sua totalidade por profissionais de n\u00edveis pleno e s\u00eanior. <strong>Continuamos dentro da filosofia de privilegiar o atendimento personalizado no formato boutique, isto \u00e9, oferecendo servi\u00e7os com premissa de maior qualidade na entrega.<\/strong><\/p>\n\n\n\n<p>Para quem j\u00e1 \u00e9 cliente Magic, sobretudo nos pilares de <strong>Promo, Trade e Live Marketing<\/strong>, o time de gest\u00e3o permanece o mesmo, e a partir de agora conta com uma nova equipe de performance, com maior especializa\u00e7\u00e3o, proporcionando um apoio t\u00e9cnico ainda melhor em compra de m\u00eddia, tagueamento e publicidade das campanhas.<\/p>\n\n\n\n<p>Do mesmo modo, os clientes de <strong>Full Digital<\/strong> ser\u00e3o diretamente beneficiados com a mudan\u00e7a, pois todas as campanhas de performance est\u00e3o sendo aprimoradas e otimizadas ainda mais com a chegada dos novos profissionais, que trazem benchmark de mercado. <\/p>\n\n\n\n<p>Por fim, clientes da antiga <strong>Base&amp;Co<\/strong>, com todos os contratos migrados para a Rede Magic, s\u00e3o os maiores beneficiados com a aquisi\u00e7\u00e3o. A partir de agora, podem contratar uma nova gama de servi\u00e7os, incluindo <strong><a href=\"https:\/\/www.redemagic.com\/solucoes\/marketing-digital-e-comunicacao\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de conte\u00fado<\/a> e gest\u00e3o de redes sociais<\/strong>, entre outros, e poder\u00e3o contar com a nossa equipe Full Digital para apoiar o crescimento de suas empresas e as novas demandas de marketing que surjam desse processo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Magic<\/a><\/strong> concluiu uma negocia\u00e7\u00e3o que estava em curso desde o in\u00edcio de 2024: a aquisi\u00e7\u00e3o da ag\u00eancia de performance <strong>Base&amp;Co<\/strong>, especializada em <strong>marketing de franquias<\/strong>.<\/p>\n","protected":false},"author":33,"featured_media":27182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2401],"tags":[2376,2377,2215,180],"class_list":["post-27147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rede-magic","tag-baseco","tag-marketing-de-franquias","tag-performance","tag-rede-magic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rede Magic Adquire a Ag\u00eancia de Performance Base&amp;Co | Blog Magic<\/title>\n<meta name=\"description\" content=\"A Rede Magic concluiu a aquisi\u00e7\u00e3o da ag\u00eancia de performance BASE&amp;CO, fazendo parte das ag\u00eancias parceiras Diamond da RD Station.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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