{"id":27371,"date":"2025-05-05T15:11:39","date_gmt":"2025-05-05T18:11:39","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=27371"},"modified":"2026-01-26T17:11:39","modified_gmt":"2026-01-26T20:11:39","slug":"itau-pwms-2025","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/itau-pwms-2025\/","title":{"rendered":"Ita\u00fa \u2013 PWMS 2025"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/itau-pwms-2025\/\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"455\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/05\/RedeMagic-Case-Itau-PWMS-2025.png\" alt=\"\" class=\"wp-image-27372\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/05\/RedeMagic-Case-Itau-PWMS-2025.png 655w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/05\/RedeMagic-Case-Itau-PWMS-2025-300x208.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>24\u00ba Pr\u00eamio Walther Moreira Salles<\/strong><\/h3>\n\n\n\n<p>S\u00e3o\u00a0<strong>8 anos de parceria entre <a href=\"https:\/\/www.redemagic.com\/\">Rede Magic<\/a> e <a href=\"https:\/\/www.itau.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ita\u00fa<\/a><\/strong>\u00a0no projeto online do\u00a0<strong>Pr\u00eamio Walther Moreira Salles<\/strong>, que agora chega \u00e0 sua\u00a0<strong>24\u00aa edi\u00e7\u00e3o<\/strong>. A iniciativa <strong>PWMS<\/strong> \u00e9 promovida pelo maior banco privado do pa\u00eds, o Ita\u00fa Unibanco, e tem como objetivo reconhecer criatividade, inova\u00e7\u00e3o, supera\u00e7\u00e3o, agilidade, trabalho em equipe e excel\u00eancia em atividades realizadas pelos itubers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>A plataforma PWMS&nbsp;<\/strong>\u00e9 um ecossistema completo, que abrange desde o recebimento de inscri\u00e7\u00f5es, a banca julgadora e a pontua\u00e7\u00e3o at\u00e9 a sele\u00e7\u00e3o de finalistas e a aplica\u00e7\u00e3o da pesquisa NPS. Todo ano, a ferramenta evolui, e, para 2025, foram inclu\u00eddas <strong><a href=\"https:\/\/www.redemagic.com\/solucoes\/marketing-digital-e-comunicacao\/websites-portais-e-plataformas\/\">novas \u00e1reas e processos intermedi\u00e1rios<\/a> para escolha de projetos e classifica\u00e7\u00e3o em fases mais avan\u00e7adas<\/strong>, al\u00e9m de diversos recursos para altera\u00e7\u00e3o e aprova\u00e7\u00e3o de ajustes.<\/p>\n\n\n\n<p>Para facilitar ainda mais o acesso dos colaboradores, uma inova\u00e7\u00e3o foi a integra\u00e7\u00e3o com sistema de login centralizado SSO. Tamb\u00e9m foi implementada a pesquisa NPS completa, com tabula\u00e7\u00e3o de resultados diretamente na plataforma. Em 2024, o sucesso da premia\u00e7\u00e3o foi t\u00e3o grande que o&nbsp;<strong>NPS atingiu um dos seus melhores \u00edndices, com 93 pontos<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Este \u00e9 um <strong><a href=\"http:\/\/redemagic.com\/a-agencia\/\">trabalho de tecnologia&nbsp;Rede Magic<\/a><\/strong>&nbsp;que consiste no planejamento, desenvolvimento, evolu\u00e7\u00e3o, hospedagem e manuten\u00e7\u00e3o do projeto. <strong>A plataforma \u00e9 desenvolvida em 3 idiomas, permitindo a integra\u00e7\u00e3o entre colaboradores do banco no mundo todo<\/strong>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/itau-pwms-2025\/\"><\/a><\/p>\n<p><strong>24\u00ba Pr\u00eamio Walther Moreira Salles<\/strong><\/p>\n<p>S\u00e3o\u00a0<strong>8 anos de parceria entre <a href=\"https:\/\/www.redemagic.com\/\">Rede Magic<\/a> e <a href=\"https:\/\/www.itau.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ita\u00fa<\/a><\/strong>\u00a0no projeto online do\u00a0<strong>Pr\u00eamio Walther Moreira Salles<\/strong>, que agora chega \u00e0 sua\u00a0<strong>24\u00aa edi\u00e7\u00e3o<\/strong>. A iniciativa <strong>PWMS<\/strong> \u00e9 promovida pelo maior banco privado do pa\u00eds, o Ita\u00fa Unibanco, e tem como objetivo reconhecer criatividade, inova\u00e7\u00e3o, supera\u00e7\u00e3o, agilidade, trabalho em equipe e excel\u00eancia em atividades realizadas pelos itubers.<\/p>\n","protected":false},"author":2,"featured_media":27391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,2408],"tags":[2344,2245],"class_list":["post-27371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-sites","tag-plataforma-de-premiacao","tag-premio-walther-moreira-salles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ita\u00fa \u2013 PWMS 2025 | Rede Magic<\/title>\n<meta name=\"description\" content=\"A 24\u00aa edi\u00e7\u00e3o do\u00a0PWMS, 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