{"id":27583,"date":"2025-11-07T14:37:58","date_gmt":"2025-11-07T17:37:58","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=27583"},"modified":"2026-01-26T11:26:39","modified_gmt":"2026-01-26T14:26:39","slug":"rede-magic-na-abf-con-2025","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/live-marketing\/rede-magic-na-abf-con-2025\/","title":{"rendered":"Rede Magic na ABF CON 2025"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Conectando estrat\u00e9gia, franchising e performance no maior encontro do setor<\/strong><\/h3>\n\n\n\n

A Conven\u00e7\u00e3o ABF 2025<\/strong>, conhecida como ABF CON<\/strong>, reuniu os principais executivos e lideran\u00e7as do franchising nacional em um ambiente de aprendizado, networking e debates sobre o futuro do setor. A Rede Magic<\/strong> marcou presen\u00e7a com Antonio Borba<\/a>, CEO da Rede Magic<\/a><\/strong>, e Gustavo Le\u00f4ncio Pereira, Diretor de Performance e especialista em marketing para franchising<\/strong>, acompanhando de perto as tend\u00eancias e as transforma\u00e7\u00f5es que est\u00e3o moldando o cen\u00e1rio das franquias no Brasil.<\/p>\n\n\n\n\n\n\n\n

\"Gustavo<\/a>
Gustavo e Borba na ABF CON 25<\/figcaption><\/figure>\n\n\n\n

Durante o evento, a equipe da Rede Magic<\/strong> participou de encontros e pain\u00e9is sobre expans\u00e3o sustent\u00e1vel, inova\u00e7\u00e3o jur\u00eddica, capta\u00e7\u00e3o de leads e estrat\u00e9gias de performance digital aplicadas \u00e0 realidade das redes.<\/p>\n\n\n\n

\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n\n\n\n
\"ABF<\/a><\/figure>\n<\/figure>\n\n\n\n

Al\u00e9m disso, foram realizadas entrevistas exclusivas com l\u00edderes do franchising<\/strong>, que estar\u00e3o dispon\u00edveis em nosso Instagram<\/strong> e agora ganham espa\u00e7o tamb\u00e9m aqui no blog, com insights que merecem ser destacados.<\/p>\n\n\n\n

\u201cA ABF cria um ambiente em que a confian\u00e7a \u00e9 muito presente.\u201d<\/strong><\/h2>\n\n\n\n

Entrevista com Tom Moreira Leite<\/strong>
Presidente da ABF e do Grupo Trigo<\/p>\n\n\n\n

Em conversa com a Rede Magic<\/strong>, Tom destacou o papel da ABF como um ecossistema de empres\u00e1rios para empres\u00e1rios, promovendo conex\u00f5es estrat\u00e9gicas e compartilhamento de experi\u00eancias entre franqueadores de diferentes n\u00edveis de maturidade.<\/p>\n\n\n\n

\n

A capacidade de se conectar com outros franqueadores permite se irrigar de conhecimento para tomar decis\u00f5es mais acertadas.<\/p>\n<\/blockquote>\n\n\n\n

Ele tamb\u00e9m ressaltou o papel institucional da entidade na defesa dos interesses do setor:<\/p>\n\n\n\n

\u201cA ABF mant\u00e9m um di\u00e1logo constante com Bras\u00edlia e com os governos estaduais e municipais, promovendo e defendendo os interesses do franchising.\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Assista \u00e0 entrevista completa no Instagram da Rede Magic<\/strong><\/a>.<\/p>\n\n\n\n

\u201cEstamos trabalhando junto com o governo pela redu\u00e7\u00e3o da tributa\u00e7\u00e3o no franchising.\u201d<\/strong><\/h2>\n\n\n\n

Entrevista com Natan Baril<\/strong>
Diretor Jur\u00eddico da ABF e CEO da Baril Advogados<\/p>\n\n\n\n

Natan destacou o protagonismo da diretoria jur\u00eddica da ABF na pauta da Reforma Tribut\u00e1ria e o impacto direto sobre as redes de franquias. Tamb\u00e9m apresentou o papel da Baril Advogados como parceira de centenas de franqueadores em todo o Brasil.<\/p>\n\n\n\n

\u201cAtendemos atualmente quase 300 franqueadores, desde pequenas redes em estrutura\u00e7\u00e3o at\u00e9 grandes grupos com demandas consultivas e contenciosas.\u201d<\/p>\n\n\n\n

Segundo ele, a experi\u00eancia adquirida em sua trajet\u00f3ria corporativa permitiu desenvolver uma atua\u00e7\u00e3o preventiva e altamente eficiente:<\/p>\n\n\n\n

\n

Essa escola da preven\u00e7\u00e3o nos permite reduzir em at\u00e9 80% o impacto com rela\u00e7\u00e3o \u00e0 judicializa\u00e7\u00e3o.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/blockquote>\n\n\n\n

Assista \u00e0 entrevista completa no Instagram da Rede Magic<\/strong><\/a>.<\/p>\n\n\n\n

\u201cEm menos de dois anos, chegamos a 26 franquias comercializadas.\u201d<\/strong><\/h2>\n\n\n\n

Entrevista com D\u00e9cio Marchi<\/strong>
CEO da Via Certa Cursos Profissionalizantes<\/p>\n\n\n\n

Parceiro estrat\u00e9gico da Rede Magic<\/strong>, D\u00e9cio compartilhou os resultados conquistados com uma gest\u00e3o orientada por dados e performance digital.<\/p>\n\n\n\n

\n

Buscamos uma ag\u00eancia que fosse especialista em gera\u00e7\u00e3o de leads para expans\u00e3o e que atuasse com transpar\u00eancia e foco real em resolver. Est\u00e1 bem bacana e estamos muito contentes com a parceria com a Rede Magic.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/blockquote>\n\n\n\n

Assista \u00e0 entrevista completa no Instagram da Rede Magic<\/strong><\/a>.<\/p>\n\n\n\n

A presen\u00e7a da Rede Magic no franchising<\/strong><\/p>\n\n\n\n

Estar presente na Conven\u00e7\u00e3o ABF 2025 \u00e9 reafirmar o compromisso da Rede Magic<\/strong> com o desenvolvimento do franchising nacional. Com mais de 30 anos no mercado, somos uma ag\u00eancia consolidada com grandes cases nos segmentos promocional e digital e estamos investindo fortemente no segmento de franchising<\/strong>, unindo marketing, tecnologia e performance em uma estrutura especializada para o crescimento de redes.<\/p>\n\n\n\n

Acreditamos que o franchising tem um papel fundamental na economia brasileira, sendo respons\u00e1vel por gerar milhares de empregos diretos e indiretos, movimentar cadeias produtivas e impulsionar a inova\u00e7\u00e3o empreendedora.<\/p>\n\n\n\n

Nosso prop\u00f3sito \u00e9 contribuir para esse ecossistema, ajudando franqueadoras a expandirem com intelig\u00eancia, estrat\u00e9gia e previsibilidade.<\/p>\n\n\n\n

Enquanto o setor evolui, seguimos conectando performance, tecnologia e resultado para transformar dados em crescimento real.<\/p>\n\n\n\n

Quer assistir \u00e0s entrevistas da ABF 2025 e acompanhar os bastidores do evento?
Acesse o Instagram da Rede Magic<\/strong> e confira todos os v\u00eddeos.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

Conectando estrat\u00e9gia, franchising e performance no maior encontro do setor<\/strong><\/p>\n

A Conven\u00e7\u00e3o ABF 2025<\/strong>, conhecida como ABF CON<\/strong>, reuniu os principais executivos e lideran\u00e7as do franchising nacional em um ambiente de aprendizado, networking e debates sobre o futuro do setor. A Rede Magic<\/strong> marcou presen\u00e7a com Antonio Borba<\/a>, CEO da Rede Magic<\/a><\/strong>, e Gustavo Le\u00f4ncio Pereira, Diretor de Performance e especialista em marketing para franchising<\/strong>, acompanhando de perto as tend\u00eancias e as transforma\u00e7\u00f5es que est\u00e3o moldando o cen\u00e1rio das franquias no Brasil.<\/p>\n","protected":false},"author":2,"featured_media":27618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2405,2396],"tags":[2321,476,2172],"class_list":["post-27583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convencoes","category-live-marketing","tag-agencia-de-live-marketing","tag-eventos","tag-live-marketing"],"yoast_head":"\nRede Magic na ABF CON 2025 - Rede Magic<\/title>\n<meta name=\"description\" content=\"A\u00a0Rede Magic\u00a0marcou presen\u00e7a com\u00a0Antonio Borba, CEO da Rede Magic, e\u00a0Gustavo Le\u00f4ncio Pereira, Diretor de Performance e especialista em marketing para franchising, acompanhando de perto as tend\u00eancias e as transforma\u00e7\u00f5es que est\u00e3o moldando o cen\u00e1rio das franquias no Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/live-marketing\/rede-magic-na-abf-con-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rede Magic na ABF CON 2025 - 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