{"id":2770,"date":"2011-10-11T13:30:00","date_gmt":"2011-10-11T16:30:00","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=2770"},"modified":"2025-02-26T14:08:54","modified_gmt":"2025-02-26T17:08:54","slug":"conheca-o-novo-facebook-insights","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/conheca-o-novo-facebook-insights\/","title":{"rendered":"Conhe\u00e7a o novo Facebook Insights"},"content":{"rendered":"<p>Voc\u00ea j\u00e1 deve ter reparado que embaixo do n\u00famero de \u201c<a href=\"https:\/\/www.redemagic.com\/blog\/seu-facebook-agora-pode-ter-o-botao-dislike\/\"><strong>likes<\/strong><\/a>\u201d das <strong>fan pages<\/strong> do <a href=\"https:\/\/www.redemagic.com\/blog\/novas-listas-do-facebook\/\"><strong>Facebook<\/strong><\/a> h\u00e1 um tal de \u201c<strong>Are talking about this<\/strong>\u201d, certo? Pois essa <strong>m\u00e9trica<\/strong>, lan\u00e7ada recentemente, faz parte do novo<strong> Facebook Insights <\/strong>(ainda est\u00e1 em fase de preview) e \u00e9 uma ferramenta muito parecida com o <strong>Google Analytics<\/strong>, s\u00f3 que voltada exclusivamente para o <strong>monitoramento das intera\u00e7\u00f5es<\/strong> que ocorrem na rede de <strong>Mark Zuckerberg<\/strong>.<\/p>\n<p>Mas o que significa exatamente essa m\u00e9trica? \u00c9 simples! O \u201cPessoas que est\u00e3o falando disto\u201d, na tradu\u00e7\u00e3o para o portugu\u00eas, mostra o n\u00famero de <strong>internautas<\/strong> que criaram hist\u00f3rias \u2013 deram \u201c<strong>like<\/strong>\u201d, comentaram, inscreveram-se em eventos, mencionaram, marcaram fotos ou deram check-in utilizando o Places \u2013 sobre sua p\u00e1gina nos \u00faltimos sete dias.<\/p>\n<p><!--more-->Essa nova m\u00e9trica foi criada para empresas, como a <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, que administra diversas p\u00e1ginas no <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, entenderem como o <strong>conte\u00fado deve ser otimizado<\/strong>, como o <strong>f\u00e3<\/strong> consome o que \u00e9 publicado e outras informa\u00e7\u00f5es que tendem a melhorar as <strong>estrat\u00e9gias de marketing<\/strong> na <strong>rede social<\/strong>.<\/p>\n<p><strong>Mais novidades<\/strong><\/p>\n<p>O <strong>Facebook<\/strong> <strong>Insights <\/strong>vai dar uma <strong>vis\u00e3o mais completa<\/strong> de como a p\u00e1gina do cliente est\u00e1 sendo vista na rede social. Al\u00e9m do \u201cPessoas que est\u00e3o falando disto\u201d, h\u00e1 outras m\u00e9tricas que dar\u00e3o <strong>informa\u00e7\u00f5es importantes<\/strong>. Abaixo, h\u00e1 uma explica\u00e7\u00e3o detalhada sobre o significado de cada um.<\/p>\n<p>O <strong>\u201cTotal Likes\u201d<\/strong>, m\u00e9trica presente no Facebook desde o lan\u00e7amento das p\u00e1ginas, mostra o <strong>n\u00famero \u00fanico de pessoas que curtem a sua p\u00e1gina<\/strong>.<\/p>\n<p>O <strong>\u201cFriends of fans\u201d<\/strong> especifica a soma de seus f\u00e3s mais os <strong>amigos <\/strong>dos seus f\u00e3s. Por que isso \u00e9 importante? Porque mostra o <strong>alcance do conte\u00fado publicado<\/strong>, partindo da l\u00f3gica em que qualquer <strong>intera\u00e7\u00e3o<\/strong> do seu f\u00e3 com sua p\u00e1gina ser\u00e1 vista pelos amigos dele.<\/p>\n<p>O <strong>\u201cWeekly Total Reach\u201d<\/strong> mostra o n\u00famero de <strong>usu\u00e1rios<\/strong> \u2013 f\u00e3s ou n\u00e3o \u2013 que viram o conte\u00fado de sua p\u00e1gina, seja no <strong>feed de not\u00edcias<\/strong>, em an\u00fancios ou na pr\u00f3pria <a href=\"https:\/\/www.redemagic.com\/blog\/nova-timeline-do-facebook-promete-expor-ainda-mais-a-sua-vida\/\"><strong>timeline<\/strong><\/a> da empresa.<\/p>\n<p>Al\u00e9m dessas informa\u00e7\u00f5es, ser\u00e1 poss\u00edvel ver a <strong>repercuss\u00e3o dos<\/strong> <strong>posts<\/strong>. Abaixo voc\u00ea v\u00ea uma explica\u00e7\u00e3o de cada termo.<\/p>\n<p><strong>Date<\/strong> \u2013 \u00e9 a data em que o post foi publicado.<\/p>\n<p><strong>Post<\/strong> \u2013 mostra parte do seu post. Se voc\u00ea clicar, vai aparecer o <strong>conte\u00fado completo<\/strong>.<\/p>\n<p><strong>Reach <\/strong>\u2013 n\u00famero exato de pessoas que viram o post.<\/p>\n<p><strong>Talking abou this<\/strong> \u2013 n\u00famero de pessoas que criaram hist\u00f3rias a respeito do post (aqui a l\u00f3gica \u00e9 com a m\u00e9trica da p\u00e1gina).<\/p>\n<p><strong>Engaged users<\/strong> \u2013 n\u00famero de pessoas que clicaram em seu post.<\/p>\n<p><strong>Virality<\/strong> \u2013 n\u00famero de pessoas que criaram hist\u00f3rias sobre o post com a porcentagem de pessoas que viram o post.<\/p>\n<p>Al\u00e9m das informa\u00e7\u00f5es acima, o <strong>Facebook Insights<\/strong> mostrar\u00e1 dados sobre g\u00eanero, idade, localidade, hor\u00e1rio em que determinado conte\u00fado ganha mais <strong>repercuss\u00e3o<\/strong>, etc.<\/p>\n<p>O Facebook j\u00e1 conta com <strong>800 milh\u00f5es<\/strong> de usu\u00e1rios. S\u00f3 no Brasil, h\u00e1 mais de <strong>30 milh\u00f5es<\/strong>. Voc\u00ea pode pegar todo esse n\u00famero e <strong>segmentar<\/strong> da maneira que quiser, seja por regi\u00e3o, idade ou gosto musical. Quer lugar melhor para fazer <strong>propaganda<\/strong>? Acompanhe o trabalho da <strong>Magic<\/strong> aqui no <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>blog<\/strong><\/a>, no Facebook e no <a href=\"http:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\">Internautas gastam 25% do seu tempo em blogs e redes sociais<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 deve ter reparado que embaixo do n\u00famero de \u201c<a href=\"https:\/\/www.redemagic.com\/blog\/seu-facebook-agora-pode-ter-o-botao-dislike\/\"><strong>likes<\/strong><\/a>\u201d das <strong>fan pages<\/strong> do <a href=\"https:\/\/www.redemagic.com\/blog\/novas-listas-do-facebook\/\"><strong>Facebook<\/strong><\/a> h\u00e1 um tal de \u201c<strong>Are talking about this<\/strong>\u201d, certo? Pois essa <strong>m\u00e9trica<\/strong>, lan\u00e7ada recentemente, faz parte do novo<strong> Facebook Insights <\/strong>(ainda est\u00e1 em fase de preview) e \u00e9 uma ferramenta muito parecida com o <strong>Google Analytics<\/strong>, s\u00f3 que voltada exclusivamente para o <strong>monitoramento das intera\u00e7\u00f5es<\/strong> que ocorrem na rede de <strong>Mark Zuckerberg<\/strong>.<\/p>\n<p>Mas o que significa exatamente essa m\u00e9trica? \u00c9 simples! O \u201cPessoas que est\u00e3o falando disto\u201d, na tradu\u00e7\u00e3o para o portugu\u00eas, mostra o n\u00famero de <strong>internautas<\/strong> que criaram hist\u00f3rias \u2013 deram \u201c<strong>like<\/strong>\u201d, comentaram, inscreveram-se em eventos, mencionaram, marcaram fotos ou deram check-in utilizando o Places \u2013 sobre sua p\u00e1gina nos \u00faltimos sete dias.<\/p>\n","protected":false},"author":1,"featured_media":2773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o novo Facebook Insights - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/conheca-o-novo-facebook-insights\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a o novo Facebook Insights - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 deve ter reparado que embaixo do n\u00famero de \u201clikes\u201d das fan pages do Facebook h\u00e1 um tal de \u201cAre talking about this\u201d, certo? Pois essa m\u00e9trica, lan\u00e7ada recentemente, faz parte do novo Facebook Insights (ainda est\u00e1 em fase de preview) e \u00e9 uma ferramenta muito parecida com o Google Analytics, s\u00f3 que voltada exclusivamente para o monitoramento das intera\u00e7\u00f5es que ocorrem na rede de Mark Zuckerberg. Mas o que significa exatamente essa m\u00e9trica? \u00c9 simples! 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Pois essa m\u00e9trica, lan\u00e7ada recentemente, faz parte do novo Facebook Insights (ainda est\u00e1 em fase de preview) e \u00e9 uma ferramenta muito parecida com o Google Analytics, s\u00f3 que voltada exclusivamente para o monitoramento das intera\u00e7\u00f5es que ocorrem na rede de Mark Zuckerberg. Mas o que significa exatamente essa m\u00e9trica? \u00c9 simples! 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