{"id":27741,"date":"2026-03-25T15:12:52","date_gmt":"2026-03-25T18:12:52","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=27741"},"modified":"2026-03-25T15:16:44","modified_gmt":"2026-03-25T18:16:44","slug":"case-performance-bv","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/case-performance-bv\/","title":{"rendered":"Efici\u00eancia em Escala: Como a M\u00eddia de Performance Redefiniu Benchmarks na Campanha do Banco BV e Mastercard"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV.jpg\" data-lbwps-width=\"1965\" data-lbwps-height=\"1365\" data-lbwps-srcsmall=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-300x208.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-1024x711.jpg\" alt=\"\" class=\"wp-image-27742\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-1024x711.jpg 1024w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-300x208.jpg 300w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-768x533.jpg 768w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-1536x1067.jpg 1536w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV.jpg 1965w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>No competitivo cen\u00e1rio do marketing financeiro, o desafio n\u00e3o \u00e9 apenas criar campanhas promocionais atrativas, mas garantir que elas gerem valor real e mensur\u00e1vel para o neg\u00f3cio. Recentemente, tivemos o privil\u00e9gio de orquestrar a estrat\u00e9gia de m\u00eddia de performance para uma grande <a href=\"https:\/\/www.redemagic.com\/cases\/banco-bv-promocao-com-o-bv-eu-ganho-mais\/\" type=\"link\" id=\"https:\/\/www.redemagic.com\/cases\/banco-bv-promocao-com-o-bv-eu-ganho-mais\/\"><strong>campanha promocional da Mastercard em parceria com o Banco BV<\/strong><\/a>. O objetivo era claro: impulsionar cadastros qualificados e transa\u00e7\u00f5es, otimizando ao m\u00e1ximo o investimento.<\/p>\n\n\n\n<p>O resultado? Uma verdadeira aula de <strong>efici\u00eancia orientada a dados<\/strong>, que n\u00e3o apenas cumpriu as metas estabelecidas, mas estabeleceu novos padr\u00f5es de performance para futuras opera\u00e7\u00f5es.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A Engenharia da Precis\u00e3o: Segmenta\u00e7\u00e3o e Otimiza\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Para alcan\u00e7ar uma base massiva e diversa de clientes do Banco BV, <strong>nossa equipe de m\u00eddia desenvolveu uma estrat\u00e9gia de segmenta\u00e7\u00e3o granular<\/strong>. O foco n\u00e3o foi apenas gerar volume de impress\u00f5es, mas garantir que a mensagem impactasse o p\u00fablico com maior propens\u00e3o ao engajamento e uso do cart\u00e3o.<\/p>\n\n\n\n<p><strong>Acompanhando os principais indicadores em tempo real<\/strong>, conseguimos manter um controle rigoroso sobre os custos de aquisi\u00e7\u00e3o. O custo por clique (CPC) m\u00e9dio da campanha ficou em competitivo <strong>R$ 1,03<\/strong>, o que nos permitiu escalar o volume de tr\u00e1fego qualificado para a p\u00e1gina da promo\u00e7\u00e3o sem comprometer o or\u00e7amento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Big Numbers que Falam por Si<\/strong><\/h4>\n\n\n\n<p>Quando analisamos os resultados consolidados, os n\u00fameros de engajamento e convers\u00e3o impressionam pela escala e efici\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supera\u00e7\u00e3o de Metas:<\/strong> a campanha foi um sucesso absoluto de ades\u00e3o, atingindo <strong>139% da meta inicial<\/strong> prevista e <strong>112% da meta secund\u00e1ria<\/strong> (Meta 2).<\/li>\n\n\n\n<li><strong>Efici\u00eancia de Custo:<\/strong> talvez o indicador mais contundente da qualidade da nossa <a href=\"https:\/\/www.redemagic.com\/solucoes\/marketing-digital-e-comunicacao\/midia-de-performance\/\">gest\u00e3o de m\u00eddia<\/a>, o custo por cadastro (CPA) final ficou impressionantes <strong>80% abaixo do benchmark<\/strong> de mercado para o setor financeiro.<\/li>\n\n\n\n<li><strong>Convers\u00e3o de Alto N\u00edvel:<\/strong> com mais de <strong>48,5 milh\u00f5es de impress\u00f5es<\/strong>, a campanha registrou uma taxa de convers\u00e3o final de <strong>24,64%<\/strong>, um \u00edndice alt\u00edssimo para campanhas desse volume, provando a relev\u00e2ncia da oferta e a precis\u00e3o do <em>target<\/em>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O Impacto no Real Objetivo: O Spending<\/strong><\/h4>\n\n\n\n<p>Para o Banco BV e a Mastercard, o sucesso de uma <a href=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/campanhas-promocionais\/\" type=\"link\" id=\"https:\/\/www.redemagic.com\/solucoes\/promo-e-live-marketing\/campanhas-promocionais\/\">promo\u00e7\u00e3o<\/a> n\u00e3o se resume apenas a CPFs cadastrados \u2013 <strong>o verdadeiro KPI de neg\u00f3cio \u00e9 o est\u00edmulo ao uso do cart\u00e3o<\/strong>.<\/p>\n\n\n\n<p>Nossa estrat\u00e9gia de performance n\u00e3o parou no cadastro. Ao atrair o perfil de cliente correto, a campanha gerou um <strong>impacto direto e significativo no aumento do Spending<\/strong> (volume de transa\u00e7\u00f5es) dos portadores de cart\u00e3o durante o per\u00edodo promocional. Conectamos, assim, o esfor\u00e7o de marketing diretamente ao resultado financeiro dos nossos parceiros.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conclus\u00e3o: Dados + Estrat\u00e9gia = Resultados Hist\u00f3ricos<\/strong><\/h4>\n\n\n\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/banco-bv-campanha-promocional\/\" type=\"link\" id=\"https:\/\/www.redemagic.com\/blog\/campanhas-promocionais\/banco-bv-campanha-promocional\/\"><strong>case do Banco BV e Mastercard<\/strong><\/a> \u00e9 uma prova concreta de que a m\u00eddia de performance, quando aliada a uma estrat\u00e9gia promocional s\u00f3lida e executada com intelig\u00eancia de dados, \u00e9 capaz de entregar resultados hist\u00f3ricos.<\/p>\n\n\n\n<p>Superar metas arrojadas operando com custos drasticamente abaixo do mercado n\u00e3o \u00e9 sorte, \u00e9 fruto de otimiza\u00e7\u00e3o cont\u00ednua, <strong>segmenta\u00e7\u00e3o precisa e foco incans\u00e1vel na efici\u00eancia<\/strong>.<\/p>\n\n\n\n<p>Estamos prontos para o pr\u00f3ximo desafio. E a sua marca? Est\u00e1 pronta para escalar os resultados da pr\u00f3xima campanha?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV.jpg\" data-lbwps-width=\"1965\" data-lbwps-height=\"1365\" data-lbwps-srcsmall=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/03\/RedeMagic-Case-Promo-BANCO-BV-300x208.jpg\"><\/a><\/p>\n<p>No competitivo cen\u00e1rio do marketing financeiro, o desafio n\u00e3o \u00e9 apenas criar campanhas promocionais atrativas, mas garantir que elas gerem valor real e mensur\u00e1vel para o neg\u00f3cio. Recentemente, tivemos o privil\u00e9gio de orquestrar a estrat\u00e9gia de m\u00eddia de performance para uma grande <a href=\"https:\/\/www.redemagic.com\/cases\/banco-bv-promocao-com-o-bv-eu-ganho-mais\/\" type=\"link\" id=\"https:\/\/www.redemagic.com\/cases\/banco-bv-promocao-com-o-bv-eu-ganho-mais\/\"><strong>campanha promocional da Mastercard em parceria com o Banco BV<\/strong><\/a>. O objetivo era claro: impulsionar cadastros qualificados e transa\u00e7\u00f5es, otimizando ao m\u00e1ximo o investimento.<\/p>\n<p>O resultado? Uma verdadeira aula de <strong>efici\u00eancia orientada a dados<\/strong>, que n\u00e3o apenas cumpriu as metas estabelecidas, mas estabeleceu novos padr\u00f5es de performance para futuras opera\u00e7\u00f5es.<\/p>\n","protected":false},"author":38,"featured_media":27745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2358,6,2410,12],"tags":[2183,2414,2230,2415,2215],"class_list":["post-27741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanhas-promocionais","category-marketing-digital","category-midia-paga","category-tecnologia","tag-campanha-promocional","tag-full-digital","tag-mastercard","tag-midia-paga","tag-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efici\u00eancia em Escala: Como a M\u00eddia de Performance Redefiniu Benchmarks na Campanha do Banco BV e Mastercard - 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