{"id":28021,"date":"2026-08-21T13:44:56","date_gmt":"2026-08-21T16:44:56","guid":{"rendered":"https:\/\/www.redemagic.com\/blog\/?p=28021"},"modified":"2026-08-21T13:47:05","modified_gmt":"2026-08-21T16:47:05","slug":"mastercard-no-forum-e-commerce-brasil-2026","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/live-marketing\/mastercard-no-forum-e-commerce-brasil-2026\/","title":{"rendered":"Mastercard no F\u00f3rum E-Commerce Brasil 2026"},"content":{"rendered":"\n

O F\u00f3rum E-Commerce Brasil 2026<\/a><\/strong> reuniu, entre os dias 28 e 30 de julho, no Distrito Anhembi, em S\u00e3o Paulo, alguns dos principais nomes do varejo digital, da tecnologia, dos meios de pagamento e da inova\u00e7\u00e3o para o com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n

Reconhecido como o principal ponto de encontro do varejo digital da Am\u00e9rica Latina<\/strong> e um dos eventos mais relevantes do mundo no segmento de com\u00e9rcio eletr\u00f4nico, o F\u00f3rum funciona como um term\u00f4metro estrat\u00e9gico do mercado, antecipando tend\u00eancias, discutindo inova\u00e7\u00e3o, performance, experi\u00eancia do consumidor e efici\u00eancia operacional.<\/p>\n\n\n\n

Em uma edi\u00e7\u00e3o com n\u00fameros expressivos, o evento consolidou sua relev\u00e2ncia para o setor. Foram mais de 62 mil participantes<\/strong>, 703 palestras<\/strong>, 813 palestrantes<\/strong>, mais de 478 horas de conte\u00fado ao vivo<\/strong> e um p\u00fablico formado por lideran\u00e7as, executivos, especialistas, empreendedores e tomadores de decis\u00e3o. O encontro tamb\u00e9m fortaleceu seu papel como plataforma de neg\u00f3cios, com milh\u00f5es de conex\u00f5es geradas pelo Match Online, rodadas de neg\u00f3cios e reuni\u00f5es internacionais com compradores de diferentes pa\u00edses.<\/p>\n\n\n\n

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A Mastercard<\/strong> marcou presen\u00e7a com um estande desenvolvido pela Rede Magic<\/a><\/strong> para apresentar solu\u00e7\u00f5es tecnol\u00f3gicas voltadas ao e-commerce, refor\u00e7ando sua atua\u00e7\u00e3o em pagamentos digitais, aquisi\u00e7\u00e3o e engajamento de consumidores, seguran\u00e7a cibern\u00e9tica, preven\u00e7\u00e3o de fraudes, dados, intelig\u00eancia e inova\u00e7\u00e3o para o varejo online. Mais do que um ponto de exposi\u00e7\u00e3o, o espa\u00e7o foi pensado como um ambiente de relacionamento, conte\u00fado e gera\u00e7\u00e3o de oportunidades comerciais ao longo dos tr\u00eas dias de F\u00f3rum.<\/p>\n\n\n\n

A entrega conectou identidade visual, ambienta\u00e7\u00e3o, pontos de contato, materiais de apoio e experi\u00eancias personalizadas<\/strong> para receber os visitantes de forma clara, funcional e alinhada ao perfil do p\u00fablico. O projeto reuniu cria\u00e7\u00e3o de KV, totens de solu\u00e7\u00f5es Mastercard, agendas com a programa\u00e7\u00e3o de conte\u00fados, camisas polos e crach\u00e1s da equipe<\/strong>, al\u00e9m de itens personalizados como carrinhos de picol\u00e9s e algod\u00e3o doce, lixeira, copos, guardanapos, espa\u00e7o de relacionamento com caf\u00e9 e cord\u00f5es de celular<\/strong>.<\/p>\n\n\n\n

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A experi\u00eancia tamb\u00e9m contou com ativa\u00e7\u00f5es voltadas ao acolhimento dos visitantes e \u00e0 qualifica\u00e7\u00e3o das intera\u00e7\u00f5es. O espa\u00e7o gerou centenas de leads qualificados<\/strong> autorizados para compartilhamento e prospec\u00e7\u00e3o comercial. Ao todo, 99,4% dos registros foram autorizados<\/strong>, refor\u00e7ando a efetividade da abordagem e o potencial do estande como ponto de gera\u00e7\u00e3o de oportunidades.<\/p>\n\n\n\n

A presen\u00e7a da Mastercard no F\u00f3rum E-Commerce Brasil 2026<\/strong> mostrou como um estande pode ir al\u00e9m da exposi\u00e7\u00e3o institucional. Quando comunica\u00e7\u00e3o, ambienta\u00e7\u00e3o, conte\u00fado, relacionamento e opera\u00e7\u00e3o caminham juntos, a marca cria um ambiente capaz de gerar conversas qualificadas, fortalecer sua presen\u00e7a no setor e transformar o contato com o p\u00fablico em oportunidade real de neg\u00f3cio.<\/p>\n\n\n\n

Mais uma entrega de Live Marketing da Rede Magic<\/a><\/strong>, conectando estrat\u00e9gia, experi\u00eancia e execu\u00e7\u00e3o<\/a><\/strong> para marcas que precisam estar presentes nos grandes encontros do mercado com relev\u00e2ncia, consist\u00eancia e resultado.<\/p>\n","protected":false},"excerpt":{"rendered":"

O F\u00f3rum E-Commerce Brasil 2026<\/a><\/strong> reuniu, entre os dias 28 e 30 de julho, no Distrito Anhembi, em S\u00e3o Paulo, alguns dos principais nomes do varejo digital, da tecnologia, dos meios de pagamento e da inova\u00e7\u00e3o para o com\u00e9rcio eletr\u00f4nico.<\/p>\n

Reconhecido como o principal ponto de encontro do varejo digital da Am\u00e9rica Latina<\/strong> e um dos eventos mais relevantes do mundo no segmento de com\u00e9rcio eletr\u00f4nico, o F\u00f3rum funciona como um term\u00f4metro estrat\u00e9gico do mercado, antecipando tend\u00eancias, discutindo inova\u00e7\u00e3o, performance, experi\u00eancia do consumidor e efici\u00eancia operacional.<\/p>\n

Em uma edi\u00e7\u00e3o com n\u00fameros expressivos, o evento consolidou sua relev\u00e2ncia para o setor. Foram mais de 62 mil participantes<\/strong>, 703 palestras<\/strong>, 813 palestrantes<\/strong>, mais de 478 horas de conte\u00fado ao vivo<\/strong> e um p\u00fablico formado por lideran\u00e7as, executivos, especialistas, empreendedores e tomadores de decis\u00e3o. O encontro tamb\u00e9m fortaleceu seu papel como plataforma de neg\u00f3cios, com milh\u00f5es de conex\u00f5es geradas pelo Match Online, rodadas de neg\u00f3cios e reuni\u00f5es internacionais com compradores de diferentes pa\u00edses.<\/p>\n

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A Mastercard<\/strong> marcou presen\u00e7a com um estande desenvolvido pela Rede Magic<\/a><\/strong> para apresentar solu\u00e7\u00f5es tecnol\u00f3gicas voltadas ao e-commerce,<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2403,2396],"tags":[476,2417,2172,2230],"class_list":["post-28021","post","type-post","status-publish","format-standard","hentry","category-eventos","category-live-marketing","tag-eventos","tag-experiencia","tag-live-marketing","tag-mastercard"],"yoast_head":"\nMastercard no F\u00f3rum E-Commerce Brasil 2026 - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/live-marketing\/mastercard-no-forum-e-commerce-brasil-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard no F\u00f3rum E-Commerce Brasil 2026 - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O F\u00f3rum E-Commerce Brasil 2026 reuniu, entre os dias 28 e 30 de julho, no Distrito Anhembi, em S\u00e3o Paulo, alguns dos principais nomes do varejo digital, da tecnologia, dos meios de pagamento e da inova\u00e7\u00e3o para o com\u00e9rcio eletr\u00f4nico. Reconhecido como o principal ponto de encontro do varejo digital da Am\u00e9rica Latina e um dos eventos mais relevantes do mundo no segmento de com\u00e9rcio eletr\u00f4nico, o F\u00f3rum funciona como um term\u00f4metro estrat\u00e9gico do mercado, antecipando tend\u00eancias, discutindo inova\u00e7\u00e3o, performance, experi\u00eancia do consumidor e efici\u00eancia operacional. Em uma edi\u00e7\u00e3o com n\u00fameros expressivos, o evento consolidou sua relev\u00e2ncia para o setor. Foram mais de 62 mil participantes, 703 palestras, 813 palestrantes, mais de 478 horas de conte\u00fado ao vivo e um p\u00fablico formado por lideran\u00e7as, executivos, especialistas, empreendedores e tomadores de decis\u00e3o. O encontro tamb\u00e9m fortaleceu seu papel como plataforma de neg\u00f3cios, com milh\u00f5es de conex\u00f5es geradas pelo Match Online, rodadas de neg\u00f3cios e reuni\u00f5es internacionais com compradores de diferentes pa\u00edses. A Mastercard marcou presen\u00e7a com um estande desenvolvido pela Rede Magic para apresentar solu\u00e7\u00f5es tecnol\u00f3gicas voltadas ao e-commerce,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/live-marketing\/mastercard-no-forum-e-commerce-brasil-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T16:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T16:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2026\/08\/ChatGPT-Image-20-de-ago.-de-2026-10_27_51.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Henrie\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/\"},\"author\":{\"name\":\"Henrie\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/d68596ec9fa9b9fa25966af857be37d6\"},\"headline\":\"Mastercard no F\u00f3rum E-Commerce Brasil 2026\",\"datePublished\":\"2026-08-21T16:44:56+00:00\",\"dateModified\":\"2026-08-21T16:47:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/\"},\"wordCount\":522,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/ChatGPT-Image-20-de-ago.-de-2026-10_27_51-1024x576.webp\",\"keywords\":[\"eventos\",\"experi\u00eancia\",\"live marketing\",\"mastercard\"],\"articleSection\":[\"Eventos\",\"Live Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/live-marketing\\\/mastercard-no-forum-e-commerce-brasil-2026\\\/\",\"name\":\"Mastercard no F\u00f3rum E-Commerce Brasil 2026 - 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