{"id":3059,"date":"2011-10-26T15:55:51","date_gmt":"2011-10-26T17:55:51","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=3059"},"modified":"2026-01-20T13:51:08","modified_gmt":"2026-01-20T16:51:08","slug":"logos-famosas-mensagens-por-tras-delas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/logos-famosas-mensagens-por-tras-delas\/","title":{"rendered":"Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas"},"content":{"rendered":"<p>Criar uma <strong>logomarca<\/strong> que fa\u00e7a a sua empresa <strong>se destacar<\/strong> <strong>no mercado<\/strong> n\u00e3o \u00e9 nada f\u00e1cil. Uma boa logo, al\u00e9m de trazer o <strong>conceito da marca<\/strong>, geralmente \u00e9 simples, distinta e <strong>memor\u00e1vel<\/strong>. H\u00e1 tamb\u00e9m aquelas que nos surpreendem com as mensagens que trazem e que, muitas vezes, n\u00e3o s\u00e3o facilmente percebidas.<\/p>\n<p>Algumas reproduzem simplesmente um nome de forma gr\u00e1fica (<strong>Coca-Cola, <a href=\"https:\/\/www.redemagic.com\/blog\/google-shopping-chega-ao-brasil\/\">Google<\/a><\/strong>&#8230;), outras possuem uma forma abstrata que evoca seu universo, hist\u00f3ria ou valores (<strong>Mercedes, Citro\u00ebn, Nike<\/strong>&#8230;), outras s\u00e3o formadas por letras estilizadas (<strong>McDonald\u2019s, Chanel<\/strong>&#8230;) ou at\u00e9 mesmo por ilustra\u00e7\u00f5es com animais (<strong>Peugeot, Toblerone<\/strong>&#8230;).<\/p>\n<p>Ficou curioso? Ent\u00e3o conhe\u00e7a algumas <strong>logos famosas<\/strong> <strong>e suas mensagens ocultas<\/strong>:<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Carrefour:<\/strong> \u00e9 considerada uma das mais <strong>inteligentes<\/strong> logos francesas. Entre o vermelho e o azul (cores da Fran\u00e7a) est\u00e1 o branco em forma de C.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Peugeot: <\/strong>a marca do le\u00e3o \u00e9 uma das <strong>protagonistas da hist\u00f3ria automobil\u00edstica<\/strong> francesa. Sua logo evoluiu pouco sem abrir m\u00e3o do animal, orgulho e emblema da marca.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Kodak <\/strong>(antiga Focus): no in\u00edcio do s\u00e9culo XX, ela foi a primeira sociedade a fazer de sua logo um <strong>s\u00edmbolo formado tamb\u00e9m por um nome<\/strong>.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/www.redemagic.com\/blog\/apple-lanca-novo-iphone\/\">Apple<\/a>:<\/strong> a logo da marca representa a <strong>ma\u00e7\u00e3 de Newton<\/strong>, a fruta do <strong>conhecimento<\/strong>.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Wikip\u00e9dia:<\/strong> traz o apelo \u00e0 voca\u00e7\u00e3o universal em torno da <strong>divis\u00e3o do saber<\/strong>. A cor cinza, que representa esse saber, e o quebra-cabe\u00e7a demonstram que a Wikip\u00e9dia \u00e9 criada por muitos, todos os dias.<\/p>\n<p style=\"text-align: left;\"><strong>Fedex<\/strong><strong>:<\/strong> o \u201cE\u201d e o \u201cX\u201d formam uma flecha, <strong>r\u00e1pida e eficiente<\/strong>. A cor violeta representa a <strong>ci\u00eancia<\/strong> e a <a href=\"https:\/\/www.redemagic.com\/blog\/a-tecnologia-da-informacao-e-a-consequente-vigilancia-nas-empresas\/\"><strong>tecnologia<\/strong><\/a>, enquanto a laranja lembra a <strong>criatividade<\/strong> e <strong>velocidade<\/strong>.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Continental<\/strong>: o \u201cC\u201d e o \u201cO\u201d formam um pneu em 3D, um golpe de <strong>g\u00eanio<\/strong> para a marca.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Amazon:<\/strong> a flecha \u00e9 um <strong>sorriso<\/strong> que vai de \u201cA\u201d a \u201cZ\u201d, ou seja, a\u00ed a gente v\u00ea de tudo.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: left;\"><strong>Sony Vaio<\/strong>: as duas primeiras letras representam o sinal anal\u00f3gico de base e as duas \u00faltimas o sinal num\u00e9rico.<\/p>\n<p style=\"text-align: left;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/as-tendencias-para-a-publicidade-on-line\/\">As tend\u00eancias para a publicidade on-line<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criar uma <strong>logomarca<\/strong> que fa\u00e7a a sua empresa <strong>se destacar<\/strong> <strong>no mercado<\/strong> n\u00e3o \u00e9 nada f\u00e1cil. Uma boa logo, al\u00e9m de trazer o <strong>conceito da marca<\/strong>, geralmente \u00e9 simples, distinta e <strong>memor\u00e1vel<\/strong>. H\u00e1 tamb\u00e9m aquelas que nos surpreendem com as mensagens que trazem e que, muitas vezes, n\u00e3o s\u00e3o facilmente percebidas.<\/p>\n<p>Algumas reproduzem simplesmente um nome de forma gr\u00e1fica (<strong>Coca-Cola, <a href=\"https:\/\/www.redemagic.com\/blog\/google-shopping-chega-ao-brasil\/\">Google<\/a><\/strong>&#8230;), outras possuem uma forma abstrata que evoca seu universo, hist\u00f3ria ou valores (<strong>Mercedes, Citro\u00ebn, Nike<\/strong>&#8230;), outras s\u00e3o formadas por letras estilizadas (<strong>McDonald\u2019s, Chanel<\/strong>&#8230;) ou at\u00e9 mesmo por ilustra\u00e7\u00f5es com animais (<strong>Peugeot, Toblerone<\/strong>&#8230;).<\/p>\n<p>Ficou curioso? Ent\u00e3o conhe\u00e7a algumas <strong>logos famosas<\/strong> <strong>e suas mensagens ocultas<\/strong>:<\/p>\n","protected":false},"author":1,"featured_media":3096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[812,811,2325,813],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-logo","tag-logomarca","tag-logomarcas","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/logos-famosas-mensagens-por-tras-delas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Criar uma logomarca que fa\u00e7a a sua empresa se destacar no mercado n\u00e3o \u00e9 nada f\u00e1cil. Uma boa logo, al\u00e9m de trazer o conceito da marca, geralmente \u00e9 simples, distinta e memor\u00e1vel. H\u00e1 tamb\u00e9m aquelas que nos surpreendem com as mensagens que trazem e que, muitas vezes, n\u00e3o s\u00e3o facilmente percebidas. Algumas reproduzem simplesmente um nome de forma gr\u00e1fica (Coca-Cola, Google&#8230;), outras possuem uma forma abstrata que evoca seu universo, hist\u00f3ria ou valores (Mercedes, Citro\u00ebn, Nike&#8230;), outras s\u00e3o formadas por letras estilizadas (McDonald\u2019s, Chanel&#8230;) ou at\u00e9 mesmo por ilustra\u00e7\u00f5es com animais (Peugeot, Toblerone&#8230;). Ficou curioso? Ent\u00e3o conhe\u00e7a algumas logos famosas e suas mensagens ocultas:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/logos-famosas-mensagens-por-tras-delas\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-26T17:55:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T16:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/10\/logocort.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"292\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas\",\"datePublished\":\"2011-10-26T17:55:51+00:00\",\"dateModified\":\"2026-01-20T16:51:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/\"},\"wordCount\":364,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/logocort.jpg\",\"keywords\":[\"logo\",\"logomarca\",\"logomarcas\",\"marca\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Marketing Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/logos-famosas-mensagens-por-tras-delas\\\/\",\"name\":\"Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas - 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Uma boa logo, al\u00e9m de trazer o conceito da marca, geralmente \u00e9 simples, distinta e memor\u00e1vel. H\u00e1 tamb\u00e9m aquelas que nos surpreendem com as mensagens que trazem e que, muitas vezes, n\u00e3o s\u00e3o facilmente percebidas. Algumas reproduzem simplesmente um nome de forma gr\u00e1fica (Coca-Cola, Google&#8230;), outras possuem uma forma abstrata que evoca seu universo, hist\u00f3ria ou valores (Mercedes, Citro\u00ebn, Nike&#8230;), outras s\u00e3o formadas por letras estilizadas (McDonald\u2019s, Chanel&#8230;) ou at\u00e9 mesmo por ilustra\u00e7\u00f5es com animais (Peugeot, Toblerone&#8230;). Ficou curioso? 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