{"id":3285,"date":"2011-10-31T14:49:33","date_gmt":"2011-10-31T16:49:33","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=3285"},"modified":"2026-01-21T13:59:06","modified_gmt":"2026-01-21T16:59:06","slug":"top-of-mind","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/top-of-mind\/","title":{"rendered":"Top of Mind \u2013 voc\u00ea se lembra da minha empresa?"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/top-of-mind\"><br \/>\n<\/a>Entre os dias 2 e 5 de agosto, <strong>189<\/strong> pesquisadores do Instituto de Pesquisa <strong>Datafolha<\/strong> sa\u00edram pelas ruas do Brasil atr\u00e1s da resposta para a seguinte pergunta: <strong>qual \u00e9 a marca mais lembrada do Brasil?<\/strong> O resultado dessa busca, que acontece desde 1991, \u00e9 conhecido como <strong>Top of Mind<\/strong>.<\/p>\n<p>O <strong>Top of Mind 2011<\/strong> foi dividido em duas amostras distintas: a primeira composta de <strong>2.603<\/strong> entrevistas (A) e a segunda de <strong>2.606<\/strong> (B), totalizando <strong>5.209 <\/strong>entrevistas. Com base nas respostas, os pesquisadores mediram o <strong>\u201cawareness\u201d<\/strong> \u2013 o quanto determinada marca \u00e9 lembrada.<\/p>\n<p><!--more--><strong>As marcas mais lembradas<\/strong><\/p>\n<p>As marcas mais lembradas deste ano no Top of Mind, constitu\u00eddo por 40 categorias (maionese, refrigerante e banco, por exemplo) e 5 categorias especiais (<strong>top of top, top performance, top meio ambiente, top feminino e top masculino<\/strong>), foram <strong>Coca-Cola <\/strong>e <strong>OMO. <\/strong><\/p>\n<p>As duas empresas, segundo o instituto Data Folha, s\u00e3o <strong>marcas Top of Mind <\/strong>desde o in\u00edcio do levantamento. Mas hoje, diferentemente da d\u00e9cada de 90, quando a Coca-cola era famosa pelo seu <strong>comercial<\/strong> natalino com um urso, a atua\u00e7\u00e3o das empresas n\u00e3o se restringe apenas ao <strong>off-line<\/strong>.<\/p>\n<p><strong>Por que ser lembrado virtualmente?<\/strong><\/p>\n<p>Ser lembrado virtualmente faz parte das <strong>estrat\u00e9gias das empresas<\/strong>. As redes sociais, como Twitter, <a href=\"https:\/\/www.redemagic.com\/blog\/emprego-atraves-do-facebook\/\"><strong>Facebook<\/strong><\/a> e <strong>Linkedin<\/strong>, j\u00e1 s\u00e3o vistas pelos empres\u00e1rios como parte das estrat\u00e9gias de <strong>neg\u00f3cios<\/strong>.<\/p>\n<p>Segundo uma pesquisa da <strong>Harvard Business Review<\/strong>, 69% das <strong>2.100<\/strong> companhias entrevistadas reconhecem o uso das <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>redes sociais<\/strong><\/a> como essencial para <strong>business<\/strong>; 46% acham que elas s\u00e3o importantes para o in\u00edcio de uma campanha de <strong>marketing<\/strong>; e 42% disseram que <a href=\"http:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, Facebook e outras redes s\u00e3o o <strong>futuro<\/strong>.<\/p>\n<p>O <strong>resultado<\/strong> dessa pesquisa n\u00e3o poderia ser diferente, j\u00e1 que o n\u00famero de usu\u00e1rios do Facebook, por exemplo, chega a <strong>400 milh\u00f5es<\/strong> \u2013 s\u00f3 em territ\u00f3rio nacional h\u00e1 <strong>40 milh\u00f5es<\/strong>. De acordo com pesquisa do Comit\u00ea Gestor da Internet no Brasil (CGI.br), at\u00e9 2014 <strong>100% dos internautas<\/strong> brasileiros ter\u00e3o perfil em alguma<strong> rede social.<\/strong><\/p>\n<p><strong>Como a empresa pode ser lembrada?<\/strong><\/p>\n<p>A Coca-cola tem presen\u00e7a constante nas redes sociais. Na <strong>fanpage<\/strong> da marca, que tem <strong>35.188.694 f\u00e3s<\/strong>, sempre h\u00e1 uma campanha que incentiva a <strong>participa\u00e7\u00e3o dos usu\u00e1rios<\/strong>.\u00a0 Uma delas \u00e9 o \u201c<strong>Happiness Truck<\/strong>\u201d. Nessa a\u00e7\u00e3o, o usu\u00e1rio tem que \u201capertar o bot\u00e3o e descobrir uma das <strong>125<\/strong> raz\u00f5es para acreditar que os bons s\u00e3o maioria\u201d.<\/p>\n<p>Quando ele faz isso, frases como \u201cn\u00e3o h\u00e1 medicina que cure o que a felicidade n\u00e3o cura\u201d s\u00e3o mostradas e o usu\u00e1rio pode compartilh\u00e1-las em seu mural.<\/p>\n<p style=\"text-align: center;\">\n<p>A <a title=\"Site Magic Web Design\" href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, empresa que entende a <strong>import\u00e2ncia<\/strong> de transformar uma marca em <strong>Top of Mind<\/strong>, promove <strong>a\u00e7\u00f5es em redes sociais<\/strong> para seus clientes. Para o <strong>FULLPOWER ENERGY<\/strong>, energ\u00e9tico muito consumido em pistas de corrida, a empresa lan\u00e7ou o <strong>Concurso Cultural Garota FULLPOWER ENERGY<\/strong>.<\/p>\n<p>A iniciativa, que visa buscar uma garota para <strong>representar a marca<\/strong>, est\u00e1 movimentando as redes sociais do cliente. Em menos de tr\u00eas dias, o n\u00famero de \u201c<strong>likes<\/strong>\u201d da fanpage dobrou.<\/p>\n<p>Esse tipo de <strong>campanha<\/strong>, al\u00e9m de gerar resultados quantitativos \u2013 n\u00famero de \u201clikes\u201d \u2013, faz com que a marca<strong> fique conhecida pelos consumidores<\/strong>. Conhe\u00e7a o Concurso Cultural <strong><a title=\"Facebook FULLPOWER ENERGY\" href=\"http:\/\/www.nitrando.com\/promocao-seja-a-garota-fullpower-energy\/\" target=\"_blank\" rel=\"noopener\">Garota FULLPOWER ENERGY<\/a><\/strong>!<\/p>\n<p>De acordo com a Deloitte, empresa de auditoria e consultoria tribut\u00e1ria, <strong>US$ 5 bilh\u00f5es<\/strong> ser\u00e3o investidos em <strong>publicidade nas redes sociais<\/strong> neste ano. E voc\u00ea, empres\u00e1rio, quando vai entrar no jogo?<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/quer-ganhar-um-ipad-entao-de-um-parabens-criativo-para-a-magic-e-concorra\/\">Quer ganhar um iPad? Ent\u00e3o d\u00ea um \u201cparab\u00e9ns\u201d criativo para a Magic e concorra!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/top-of-mind\"><br \/>\n<\/a>Entre os dias 2 e 5 de agosto, <strong>189<\/strong> pesquisadores do Instituto de Pesquisa <strong>Datafolha<\/strong> sa\u00edram pelas ruas do Brasil atr\u00e1s da resposta para a seguinte pergunta: <strong>qual \u00e9 a marca mais lembrada do Brasil?<\/strong> O resultado dessa busca, que acontece desde 1991, \u00e9 conhecido como <strong>Top of Mind<\/strong>.<\/p>\n<p>O <strong>Top of Mind 2011<\/strong> foi dividido em duas amostras distintas: a primeira composta de <strong>2.603<\/strong> entrevistas (A) e a segunda de <strong>2.606<\/strong> (B), totalizando <strong>5.209 <\/strong>entrevistas. Com base nas respostas, os pesquisadores mediram o <strong>\u201cawareness\u201d<\/strong> \u2013 o quanto determinada marca \u00e9 lembrada.<\/p>\n","protected":false},"author":1,"featured_media":3292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[29,846,842,844,843],"class_list":["post-3285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-fullpower-energy","tag-marcas-mais-lembradas","tag-top-of-mind","tag-top-of-mind-2009","tag-top-of-mind-2010"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top of Mind \u2013 voc\u00ea se lembra da minha empresa? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/top-of-mind\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top of Mind \u2013 voc\u00ea se lembra da minha empresa? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Entre os dias 2 e 5 de agosto, 189 pesquisadores do Instituto de Pesquisa Datafolha sa\u00edram pelas ruas do Brasil atr\u00e1s da resposta para a seguinte pergunta: qual \u00e9 a marca mais lembrada do Brasil? O resultado dessa busca, que acontece desde 1991, \u00e9 conhecido como Top of Mind. O Top of Mind 2011 foi dividido em duas amostras distintas: a primeira composta de 2.603 entrevistas (A) e a segunda de 2.606 (B), totalizando 5.209 entrevistas. 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