{"id":3328,"date":"2011-11-01T14:53:51","date_gmt":"2011-11-01T16:53:51","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=3328"},"modified":"2026-01-22T10:33:10","modified_gmt":"2026-01-22T13:33:10","slug":"e-o-google-como-vai","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/e-o-google-como-vai\/","title":{"rendered":"E o Google +, como vai?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>O<a href=\"https:\/\/www.redemagic.com\/blog\/google-lanca-o-google-para-enfrentar-o-facebook\/\"><strong> lan\u00e7amento do Google +<\/strong><\/a> em meados deste ano deixou os <strong>usu\u00e1rios<\/strong> afoitos. Todos queriam receber um convite para entrar na <strong>nova rede<\/strong>, a qual, dizia o <strong>slogan<\/strong>, mudaria a maneira de <strong>se relacionar virtualmente<\/strong>. Logo que o acesso \u00e0 cria\u00e7\u00e3o de<strong> Larry Page<\/strong> foi liberado, o crescimento di\u00e1rio era de <strong>1.200%<\/strong> ao dia.<\/p>\n<p>No entanto, alguns meses ap\u00f3s o lan\u00e7amento do <strong>Google +<\/strong> (tamb\u00e9m conhecido como <a href=\"https:\/\/www.redemagic.com\/blog\/google-1-e-rede-social\/\"><strong>Google Plus<\/strong><\/a>), <strong>60%<\/strong> dos usu\u00e1rios debandaram. O \u00faltimo relat\u00f3rio, divulgado pela empresa em outubro, mostrou que h\u00e1 <strong>40 milh\u00f5es<\/strong> de pessoas cadastradas na rede, o que equivale <strong>5%<\/strong> dos <strong>800 milh\u00f5es<\/strong> de adeptos ao <a href=\"https:\/\/www.redemagic.com\/blog\/conheca-o-novo-facebook-insights\/\"><strong>Facebook<\/strong><\/a>.<\/p>\n<p><!--more--><strong>Erich Schimidt<\/strong>, CEO da <strong>rede social<\/strong>, acredita que essa queda n\u00e3o significa que a rede esteja ruim. \u201cTemos um produto chamado Google+ Plus, que vai ocupar um <strong>mercado<\/strong> um pouco diferente do Facebook\u201d, salientou.<\/p>\n<p><strong>Google, um atraso pat\u00e9tico<\/strong><\/p>\n<p>Como se n\u00e3o bastasse a debandada de usu\u00e1rios, o <a href=\"https:\/\/www.redemagic.com\/blog\/google-nao-e-obrigado-a-controlar-conteudo-previo-no-orkut\/\"><strong>Google<\/strong><\/a> Plus tamb\u00e9m tem recebido <strong>cr\u00edticas<\/strong> internas. O engenheiro de <strong>software<\/strong> da companhia, <strong>Steve Yegge<\/strong>, escreveu em um post dizendo que a rede social \u201c\u00e9 um atraso pat\u00e9tico\u201d.\u00a0 Segundo o site Huffington Post, Yegge falou que o \u201cGoogle+ \u00e9 resultado de um estudo com pouco pensamento e \u00e9 baseado na no\u00e7\u00e3o incorreta de que o Facebook \u00e9 <strong>bem-sucedido<\/strong> porque existe ali um <strong>bom produto<\/strong>\u201d.<\/p>\n<p><strong>Inova\u00e7\u00f5es no Google<\/strong><\/p>\n<p>Para tentar segurar os usu\u00e1rios, o Google tem lan\u00e7ado algumas <strong>ferramentas<\/strong>. A primeira delas \u00e9 o <strong>\u201cWhat\u2019s Hot\u201d<\/strong> (<strong>o que h\u00e1 de mais interessante<\/strong>, na tradu\u00e7\u00e3o livre), um tipo de \u201c<a href=\"https:\/\/www.redemagic.com\/blog\/ceo-do-twitter-diz-que-ha-edicao-nos-trending-topics\/\"><strong>trending topics<\/strong><\/a>\u201d &#8211; do <a href=\"http:\/\/twitter.com\/#%21\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> &#8211; que mostra os <strong>assuntos mais comentados<\/strong>. Segundo a empresa, com essa ferramenta o usu\u00e1rio n\u00e3o vai perder nada do que estiver acontecendo de interessante na rede social.<\/p>\n<p>Outra ferramenta \u00e9 o <strong>Ripples<\/strong> (algo como reverbera\u00e7\u00f5es), que mostra a <strong>repercuss\u00e3o de um post<\/strong>. Sabe quando voc\u00ea publica um post no Facebook e consegue ver quem compartilhou, curtiu e comentou? \u00c9 mais ou menos assim.<\/p>\n<p>A terceira ferramenta lan\u00e7ada pelo Google Plus \u00e9 o <strong>Creative Kit<\/strong>, um <a href=\"https:\/\/www.redemagic.com\/blog\/youtube-agora-tem-editor-de-videos-on-line\/\"><strong>editor<\/strong><\/a> de fotos dentro do <strong>Google Plus<\/strong>. Agora, os usu\u00e1rios poder\u00e3o fazer altera\u00e7\u00f5es em suas<strong> imagens<\/strong> sem precisar recorrer a programas como o <strong>photoshop<\/strong>, por exemplo.<\/p>\n<p><strong>Google plus para empresas?<\/strong><\/p>\n<p>Com a divulga\u00e7\u00e3o das ferramentas \u201cWhat\u2019s Hot\u201d, \u201cRipples\u201d e \u201cCreative Kit\u201d, o Google se aproximou um pouco mais das<strong> companhias<\/strong>, que desde o lan\u00e7amento da rede criticam a falta de espa\u00e7o para elas. A partir de agora, a nova rede social est\u00e1 dispon\u00edvel para empresas desde que elas usem o <strong>Google Apps<\/strong>, servi\u00e7o que disponibiliza diversos produtos do Google em <strong>crowdsourcing<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/google-shopping-chega-ao-brasil\/\">Google Shopping chega ao Brasil<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>O<a href=\"https:\/\/www.redemagic.com\/blog\/google-lanca-o-google-para-enfrentar-o-facebook\/\"><strong> lan\u00e7amento do Google +<\/strong><\/a> em meados deste ano deixou os <strong>usu\u00e1rios<\/strong> afoitos. Todos queriam receber um convite para entrar na <strong>nova rede<\/strong>, a qual, dizia o <strong>slogan<\/strong>, mudaria a maneira de <strong>se relacionar virtualmente<\/strong>. Logo que o acesso \u00e0 cria\u00e7\u00e3o de<strong> Larry Page<\/strong> foi liberado, o crescimento di\u00e1rio era de <strong>1.200%<\/strong> ao dia.<\/p>\n<p>No entanto, alguns meses ap\u00f3s o lan\u00e7amento do <strong>Google +<\/strong> (tamb\u00e9m conhecido como <a href=\"https:\/\/www.redemagic.com\/blog\/google-1-e-rede-social\/\"><strong>Google Plus<\/strong><\/a>), <strong>60%<\/strong> dos usu\u00e1rios debandaram. O \u00faltimo relat\u00f3rio, divulgado pela empresa em outubro, mostrou que h\u00e1 <strong>40 milh\u00f5es<\/strong> de pessoas cadastradas na rede, o que equivale <strong>5%<\/strong> dos <strong>800 milh\u00f5es<\/strong> de adeptos ao <a href=\"https:\/\/www.redemagic.com\/blog\/conheca-o-novo-facebook-insights\/\"><strong>Facebook<\/strong><\/a>.<\/p>\n","protected":false},"author":1,"featured_media":3332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[168,858,447,623],"class_list":["post-3328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-google","tag-google-apps","tag-google-plus","tag-larry-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E o Google +, como vai? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/e-o-google-como-vai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E o Google +, como vai? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O lan\u00e7amento do Google + em meados deste ano deixou os usu\u00e1rios afoitos. Todos queriam receber um convite para entrar na nova rede, a qual, dizia o slogan, mudaria a maneira de se relacionar virtualmente. Logo que o acesso \u00e0 cria\u00e7\u00e3o de Larry Page foi liberado, o crescimento di\u00e1rio era de 1.200% ao dia. No entanto, alguns meses ap\u00f3s o lan\u00e7amento do Google + (tamb\u00e9m conhecido como Google Plus), 60% dos usu\u00e1rios debandaram. O \u00faltimo relat\u00f3rio, divulgado pela empresa em outubro, mostrou que h\u00e1 40 milh\u00f5es de pessoas cadastradas na rede, o que equivale 5% dos 800 milh\u00f5es de adeptos ao Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/e-o-google-como-vai\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-01T16:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/10\/google-plus-magicwebdesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"E o Google +, como vai?\",\"datePublished\":\"2011-11-01T16:53:51+00:00\",\"dateModified\":\"2026-01-22T13:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/google-plus-magicwebdesign.jpg\",\"keywords\":[\"Google\",\"Google Apps\",\"Google Plus\",\"Larry Page\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Marketing Digital\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/e-o-google-como-vai\\\/\",\"name\":\"E o Google +, como vai? 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