{"id":3364,"date":"2011-11-03T14:30:37","date_gmt":"2011-11-03T16:30:37","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=3364"},"modified":"2026-01-21T14:00:47","modified_gmt":"2026-01-21T17:00:47","slug":"como-fazer-marketing-no-facebook","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/como-fazer-marketing-no-facebook\/","title":{"rendered":"Como fazer marketing no Facebook?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/conheca-o-novo-facebook-insights\/\"><strong>Facebook<\/strong><\/a> j\u00e1 foi palco de <strong>debates<\/strong> intensos que derrubaram ditadores, <strong>mobilizaram pessoas<\/strong> e definiram a pol\u00edtica. Mas a rede n\u00e3o faz apenas o papel de <strong>\u00c1gora contempor\u00e2nea<\/strong>. Seus <strong>800 milh\u00f5es de usu\u00e1rios<\/strong> tamb\u00e9m <strong>comentam, criticam e compartilham<\/strong> produtos. E \u00e9 por isso que empres\u00e1rios, profissionais liberais, \u00f3rg\u00e3os p\u00fablicos e ONGs devem ficar atentos \u00e0s oportunidades e saber <strong>como fazer marketing no Facebook<\/strong>.<\/p>\n<p><!--more-->O primeiro passo para iniciar a <strong>divulga\u00e7\u00e3o<\/strong> de seus produtos e servi\u00e7os no Facebook \u00e9 <strong>criar uma fanpage<\/strong>, um processo <strong>r\u00e1pido, f\u00e1cil e totalmente autoexplicativo<\/strong>. Basta clicar em <strong>Create a Page<\/strong> (criar uma p\u00e1gina), na parte inferior da tela inicial do Facebook, e seguir os passos mostrados. Se sua empresa for f\u00edsica, e n\u00e3o somente uma <strong>loja virtual<\/strong>, coloque-a no <strong>Places<\/strong>.<\/p>\n<p><strong>Personaliza\u00e7\u00e3o<\/strong><\/p>\n<p>Deixa a p\u00e1gina com a sua cara. A <strong>imagem de exibi\u00e7\u00e3o<\/strong>, que deve ter 180 px de largura e 540 px de altura, precisa ser uma <strong>logo<\/strong> da sua empresa ou uma foto de voc\u00ea mesmo. Arrumar a miniatura (90 px por 90 px) \u00e9 outro passo <strong>importante<\/strong>.<\/p>\n<p><strong>Plugin social e Graph Api<\/strong><\/p>\n<p>No <a href=\"https:\/\/www.redemagic.com\/blog\/nova-timeline-do-facebook-promete-expor-ainda-mais-a-sua-vida\/\"><strong>Facebook<\/strong><\/a> h\u00e1 o <strong>Graph Api<\/strong>, uma <strong>plataforma<\/strong> que permite a voc\u00ea criar uma <strong>aba personalizada<\/strong>. Na p\u00e1gina da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> no Facebook tem a <strong><a href=\"http:\/\/www.facebook.com\/MagicWebDesign?sk=app_256150197770886\" target=\"_blank\" rel=\"noopener\">\u201cEu quero um iPad 2\u201d<\/a><\/strong>, feita via Graph Api para um concurso cultural em <strong>comemora\u00e7\u00e3o<\/strong> ao anivers\u00e1rio da empresa.<\/p>\n<p>Tamb\u00e9m \u00e9 poss\u00edvel utilizar \u201c<a href=\"http:\/\/developers.facebook.com\/docs\/plugins\/\" target=\"_blank\" rel=\"noopener\"><strong>social plugins<\/strong><\/a>\u201d para criar <strong>experi\u00eancias com seus f\u00e3s<\/strong>. Por exemplo, voc\u00ea pode colocar uma caixa de<strong> coment\u00e1rios<\/strong> com um bot\u00e3o \u201csend\u201d para que os <strong>usu\u00e1rios compartilhem seu conte\u00fado<\/strong>, ou um \u201clive stream\u201d para fazer uma confer\u00eancia e apresentar um <strong>novo produto<\/strong> da empresa.<\/p>\n<p><strong>Engajamento<\/strong><\/p>\n<p>Uma das maneiras mais f\u00e1ceis de conseguir <strong>f\u00e3s<\/strong>, segundo o pr\u00f3prio <strong><a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-backup-de-seu-perfil-no-facebook\/\">Facebook<\/a><\/strong>, \u00e9 criar <strong>conte\u00fado de qualidade<\/strong> que gere \u201clikes\u201d. Ou seja: publique <strong>muita informa\u00e7\u00e3o,<\/strong> desde que devidamente apurada e com foco no seu <strong>p\u00fablico-alvo<\/strong>. E fique de olho na <strong>intera\u00e7\u00e3o<\/strong> dos seus f\u00e3s. Respod\u00ea-los \u00e9 essencial para seu <strong>neg\u00f3cio<\/strong>.<\/p>\n<p><strong>Ferramentas<\/strong><\/p>\n<p>No Facebook h\u00e1 diversas<strong> ferramentas<\/strong> que voc\u00ea pode utilizar para gerar <strong>relacionamento<\/strong>. Uma delas \u00e9 o <strong>question<\/strong>, usada para enviar perguntas aos seus f\u00e3s. Por exemplo: se voc\u00ea quer lan\u00e7ar um produto e precisa fazer uma <strong>pesquisa de mercado<\/strong>, por que n\u00e3o perguntar?<\/p>\n<p>Al\u00e9m do question, voc\u00ea pode criar <strong>events <\/strong>(eventos) para lan\u00e7ar um novo produto ou, quem sabe, <strong>divulgar uma promo\u00e7\u00e3o<\/strong>.<\/p>\n<p><strong>Facebook Ads<\/strong><\/p>\n<p>Outra \u00f3tima maneira de divulgar o seu servi\u00e7o \u00e9 por meio do<strong> Facebook Ads<\/strong>. Com essa ferramenta \u00e9 poss\u00edvel <strong>criar an\u00fancios direcionados<\/strong> ao p\u00fablico que voc\u00ea deseja atingir. Se, por exemplo, voc\u00ea quer vender vinhos finos \u00e9 f\u00e1cil descobrir quais s\u00e3o as <strong>pessoas interessadas no produto<\/strong>.<\/p>\n<p><strong>Devo estar no Facebook?<\/strong><\/p>\n<p>Com certeza! S\u00f3 no Brasil, h\u00e1 mais de <strong>40 milh\u00f5es<\/strong> de usu\u00e1rios cadastrados. Estar na rede, investir em <strong>branding virtual<\/strong> e gerar conte\u00fado j\u00e1 n\u00e3o \u00e9 uma op\u00e7\u00e3o, \u00e9 uma necessidade.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/emprego-atraves-do-facebook\/\">emprego atrav\u00e9s do Facebook?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/conheca-o-novo-facebook-insights\/\"><strong>Facebook<\/strong><\/a> j\u00e1 foi palco de <strong>debates<\/strong> intensos que derrubaram ditadores, <strong>mobilizaram pessoas<\/strong> e definiram a pol\u00edtica. Mas a rede n\u00e3o faz apenas o papel de <strong>\u00c1gora contempor\u00e2nea<\/strong>. Seus <strong>800 milh\u00f5es de usu\u00e1rios<\/strong> tamb\u00e9m <strong>comentam, criticam e compartilham<\/strong> produtos. E \u00e9 por isso que empres\u00e1rios, profissionais liberais, \u00f3rg\u00e3os p\u00fablicos e ONGs devem ficar atentos \u00e0s oportunidades e saber <strong>como fazer marketing no Facebook<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":3365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[1341,860,864,861,865,859,863],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-branding","tag-como-fazer-marketing","tag-facebook-ads","tag-facebook-marketing","tag-graph-api","tag-marketing-no-facebook","tag-plugin-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fazer marketing no Facebook? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/como-fazer-marketing-no-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer marketing no Facebook? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O Facebook j\u00e1 foi palco de debates intensos que derrubaram ditadores, mobilizaram pessoas e definiram a pol\u00edtica. 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Mas a rede n\u00e3o faz apenas o papel de \u00c1gora contempor\u00e2nea. Seus 800 milh\u00f5es de usu\u00e1rios tamb\u00e9m comentam, criticam e compartilham produtos. 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