{"id":3528,"date":"2011-11-16T13:05:11","date_gmt":"2011-11-16T15:05:11","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=3528"},"modified":"2026-01-20T15:04:25","modified_gmt":"2026-01-20T18:04:25","slug":"voce-sabe-o-que-e-link-building","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-o-que-e-link-building\/","title":{"rendered":"Voc\u00ea sabe o que \u00e9 Link Building?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>O desejo de todo mundo que tem um site ou um <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>blog<\/strong><\/a> \u00e9 que ele esteja na primeira p\u00e1gina de <strong>buscas no Google<\/strong>, de prefer\u00eancia na primeira posi\u00e7\u00e3o. Para isso, existem <strong>estrat\u00e9gias<\/strong> que ajudam a melhorar o posicionamento que, como j\u00e1 tratado aqui no <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a>, s\u00e3o chamadas de <a href=\"https:\/\/www.redemagic.com\/blog\/a-inovacao-seo\/\"><strong>SEO<\/strong> <strong>(<em>Search Engine Optimization<\/em>)<\/strong><\/a>. Dentro dessas estrat\u00e9gias, h\u00e1 uma que \u00e9 muito importante: o <strong>Link Building<\/strong>.<\/p>\n<p>O Link Building nada mais \u00e9 do que a arte de conseguir <strong>links<\/strong> para um site com o objetivo de melhorar seu <strong>rankeamento<\/strong> nos <strong>mecanismos de pesquisa<\/strong>, como <a href=\"https:\/\/www.redemagic.com\/blog\/google-shopping-chega-ao-brasil\/\"><strong>Google<\/strong><\/a>, <strong>Bing<\/strong> e <strong>Yahoo<\/strong>. Para quem n\u00e3o sabe, a quantidade de links que aponta para o seu site influencia diretamente o desempenho nos <strong>resultados de <a href=\"https:\/\/www.redemagic.com\/blog\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\">busca<\/a><\/strong>.<\/p>\n<p><strong>Como faz Link Building?<\/strong><\/p>\n<p><!--more-->Bom, uma das formas mais f\u00e1ceis \u00e9 <strong>cadastrar o site em<\/strong> <strong>diret\u00f3rios<\/strong>, <strong>f\u00f3runs<\/strong>, <strong>agregadores<\/strong>, sites de <strong>social bookmark<\/strong>, dentre outros. Mas vale lembrar que cada site tem um peso diferente, uns s\u00e3o mais <strong>relevantes <\/strong>do que outros, por isso cada link ter\u00e1 qualidade e for\u00e7a diferentes. Tamb\u00e9m \u00e9 muito importante para o posicionamento de uma p\u00e1gina a <strong>linkagem interna<\/strong>. Se for o caso de um blog, vale linkar entre si os <strong>posts<\/strong> com assuntos semelhantes.<\/p>\n<p>Para conseguir <strong>links de qualidade<\/strong>, muitas vezes ser\u00e1 necess\u00e1rio entrar em contato com o <strong>blogueiro<\/strong> ou propriet\u00e1rio do site para pedir que fa\u00e7am <strong>links que apontem para voc\u00ea<\/strong>. De prefer\u00eancia, que sejam sites que falam do mesmo assunto do seu, mas que n\u00e3o passam as mesmas informa\u00e7\u00f5es que voc\u00ea, assim a sua p\u00e1gina ir\u00e1 complementar o <strong>conte\u00fado<\/strong> desse site.<\/p>\n<p>Mas aten\u00e7\u00e3o! Para fazer isso, n\u00e3o seja chato pedindo explicitamente que esses sites usem links que levem \u00e0 sua p\u00e1gina. A melhor abordagem \u00e9 <strong>deixar coment\u00e1rios inteligentes<\/strong>, em blogs, por exemplo, para que voc\u00ea seja visto e isso acabe rendendo links. No caso de <strong>empresas<\/strong>, \u00e9 adequado enviar um <a href=\"https:\/\/www.redemagic.com\/blog\/tire-todas-as-suas-duvidas-sobre-e-mail-marketing\/\"><strong>e-mail<\/strong><\/a> formalizando seu interesse.<\/p>\n<p>Mas os <strong>melhores links<\/strong> s\u00e3o aqueles que s\u00e3o feitos naturalmente, atrav\u00e9s do <strong>link bait<\/strong>, que \u00e9 a isca do seu site para conseguir links. Essa estrat\u00e9gia nada mais \u00e9 do que voc\u00ea oferecer aos usu\u00e1rios <strong>conte\u00fado atrativo e inovador<\/strong> que gere <strong>repercuss\u00e3o na internet<\/strong> e fa\u00e7a com que as pessoas linkem para o seu site naturalmente. Essas iscas podem surgir de forma espont\u00e2nea ou intencional.<\/p>\n<p>Antes de come\u00e7ar a fazer Link Building, primeiro \u00e9 preciso <strong>analisar o seu site<\/strong> para definir as <strong>palavras-chave<\/strong> a serem trabalhadas. \u00c9 importante levar em considera\u00e7\u00e3o os termos que mais levam <strong>visitas<\/strong> para o seu site, ver em que posi\u00e7\u00e3o est\u00e3o nos mecanismos de busca, ver o <strong>volume de pesquisa mensal<\/strong> de cada palavra e analisar a <strong>concorr\u00eancia<\/strong> para que o trabalho seja bem focado e traga <strong>resultados mais eficazes<\/strong>.<\/p>\n<p>Outra coisa: a ideia do Link Building \u00e9 <strong>promover todo o site<\/strong>, e n\u00e3o apenas uma p\u00e1gina dele. Dessa forma, novos links v\u00e3o surgindo pela p\u00e1gina. Atente tamb\u00e9m para que n\u00e3o aconte\u00e7a de aparecer sempre o mesmo <strong>anchor text <\/strong>(texto do link) para uma determinada p\u00e1gina e as mesmas palavras ao redor do link, pois o Google v\u00ea isso como uma forma de <strong>burlar os rob\u00f4s<\/strong> e pode punir o seu <strong>site<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/magic-tambem-no-google\/\">Magic tamb\u00e9m no Google+<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>O desejo de todo mundo que tem um site ou um <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>blog<\/strong><\/a> \u00e9 que ele esteja na primeira p\u00e1gina de <strong>buscas no Google<\/strong>, de prefer\u00eancia na primeira posi\u00e7\u00e3o. Para isso, existem <strong>estrat\u00e9gias<\/strong> que ajudam a melhorar o posicionamento que, como j\u00e1 tratado aqui no <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a>, s\u00e3o chamadas de <a href=\"https:\/\/www.redemagic.com\/blog\/a-inovacao-seo\/\"><strong>SEO<\/strong> <strong>(<em>Search Engine Optimization<\/em>)<\/strong><\/a>. Dentro dessas estrat\u00e9gias, h\u00e1 uma que \u00e9 muito importante: o <strong>Link Building<\/strong>.<\/p>\n<p>O Link Building nada mais \u00e9 do que a arte de conseguir <strong>links<\/strong> para um site com o objetivo de melhorar seu <strong>rankeamento<\/strong> nos <strong>mecanismos de pesquisa<\/strong>, como <a href=\"https:\/\/www.redemagic.com\/blog\/google-shopping-chega-ao-brasil\/\"><strong>Google<\/strong><\/a>, <strong>Bing<\/strong> e <strong>Yahoo<\/strong>. Para quem n\u00e3o sabe, a quantidade de links que aponta para o seu site influencia diretamente o desempenho nos <strong>resultados de <a href=\"https:\/\/www.redemagic.com\/blog\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\">busca<\/a><\/strong>.<\/p>\n<p><strong>Como faz Link Building?<\/strong><\/p>\n","protected":false},"author":1,"featured_media":3536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[921,929,917,919,920,168,915,924,911,914,923,926,927,912,916,301,922],"class_list":["post-3528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-agregadores","tag-anchor-text","tag-bing","tag-diretorios","tag-foruns","tag-google","tag-link","tag-link-bait","tag-link-building","tag-links","tag-links-de-qualidade","tag-palavras-chave","tag-promover-site","tag-rankeamento-google","tag-rankeamento-mecanismos-de-pesquisa","tag-seo","tag-social-bookmark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe o que \u00e9 Link Building? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-o-que-e-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea sabe o que \u00e9 Link Building? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O desejo de todo mundo que tem um site ou um blog \u00e9 que ele esteja na primeira p\u00e1gina de buscas no Google, de prefer\u00eancia na primeira posi\u00e7\u00e3o. Para isso, existem estrat\u00e9gias que ajudam a melhorar o posicionamento que, como j\u00e1 tratado aqui no Magic Blog, s\u00e3o chamadas de SEO (Search Engine Optimization). Dentro dessas estrat\u00e9gias, h\u00e1 uma que \u00e9 muito importante: o Link Building. O Link Building nada mais \u00e9 do que a arte de conseguir links para um site com o objetivo de melhorar seu rankeamento nos mecanismos de pesquisa, como Google, Bing e Yahoo. Para quem n\u00e3o sabe, a quantidade de links que aponta para o seu site influencia diretamente o desempenho nos resultados de busca. Como faz Link Building?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-o-que-e-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-16T15:05:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T18:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/11\/Link-Building-600-300-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Voc\u00ea sabe o que \u00e9 Link Building?\",\"datePublished\":\"2011-11-16T15:05:11+00:00\",\"dateModified\":\"2026-01-20T18:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/11\\\/Link-Building-600-300-22.jpg\",\"keywords\":[\"agregadores\",\"anchor text\",\"bing\",\"diret\u00f3rios\",\"f\u00f3runs\",\"Google\",\"link\",\"link bait\",\"link building\",\"links\",\"links de qualidade\",\"palavras-chave\",\"promover site\",\"rankeamento google\",\"rankeamento mecanismos de pesquisa\",\"SEO\",\"social bookmark\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-o-que-e-link-building\\\/\",\"name\":\"Voc\u00ea sabe o que \u00e9 Link Building? 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Para isso, existem estrat\u00e9gias que ajudam a melhorar o posicionamento que, como j\u00e1 tratado aqui no Magic Blog, s\u00e3o chamadas de SEO (Search Engine Optimization). Dentro dessas estrat\u00e9gias, h\u00e1 uma que \u00e9 muito importante: o Link Building. O Link Building nada mais \u00e9 do que a arte de conseguir links para um site com o objetivo de melhorar seu rankeamento nos mecanismos de pesquisa, como Google, Bing e Yahoo. Para quem n\u00e3o sabe, a quantidade de links que aponta para o seu site influencia diretamente o desempenho nos resultados de busca. 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