{"id":4657,"date":"2012-01-11T12:01:02","date_gmt":"2012-01-11T14:01:02","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=4657"},"modified":"2026-01-20T15:04:45","modified_gmt":"2026-01-20T18:04:45","slug":"voce-sabe-pesquisar-no-google","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-pesquisar-no-google\/","title":{"rendered":"Voc\u00ea sabe pesquisar no Google?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: left;\">O <a href=\"https:\/\/www.redemagic.com\/blog\/google-music-versus-itunes\/\"><strong>Google<\/strong><\/a> \u00e9 a ferramenta de busca mais utilizada do mundo e representa um grande aliado no dia a dia das pessoas que vivem no meio do<strong> turbilh\u00e3o de informa\u00e7\u00f5es da web<\/strong>. Por\u00e9m, uma pesquisa feita por <strong>Dan Russell<\/strong>, chefe de qualidade de busca e satisfa\u00e7\u00e3o do usu\u00e1rio do Google, descobriu que a maioria dessas pessoas n\u00e3o sabe aproveitar bem tudo o que o Google proporciona.<\/p>\n<p><!--more-->Russell tem o trabalho de descobrir <strong>como as pessoas fazem suas buscas on-line<\/strong>. Ele analisa a fundo os registros de <strong>termos de pesquisa<\/strong> e em que as pessoas clicam. Essa an\u00e1lise \u00e9 feita tamb\u00e9m diretamente na casa dos usu\u00e1rios, o que Russell chama de <strong>antropologia de busca<\/strong>.<\/p>\n<p>O chefe de qualidade descobriu que o primeiro <strong>resultado de busca<\/strong> \u00e9 sempre clicado duas vezes mais que o segundo e o segundo duas vezes mais que o terceiro. Outra conclus\u00e3o foi que as pessoas n\u00e3o enxergam elementos que o Google acrescenta em novas <strong>interfaces de usu\u00e1rio<\/strong>, ou seja, algumas ideias n\u00e3o est\u00e3o sendo detect\u00e1veis.<\/p>\n<p>Entretanto, o que mais surpreendeu Dan Russell foi o fato de que a maioria dos <strong>usu\u00e1rios<\/strong> n\u00e3o utiliza <strong>t\u00e9cnicas b\u00e1sicas de pesquisa<\/strong>, como o<strong> Ctrl+F<\/strong>, que ajuda a encontrar palavras-chave. Um levantamento mostrou que <strong>90%<\/strong> dos usu\u00e1rios nem sequer conhecem esse comando.<\/p>\n<p>Por isso, o Google adicionou <strong>novos recursos<\/strong> <strong>de Ctrl+F no navegador Chrome<\/strong>. A mudan\u00e7a faz com que a <strong>busca<\/strong> salte para o primeiro item que corresponde \u00e0 palavra procurada, al\u00e9m de destacar com tra\u00e7os amarelos na barra de rolagem os outros itens encontrados. Dessa forma, os usu\u00e1rios podem encontrar mais facilmente o que est\u00e3o buscando.<\/p>\n<p>Esses s\u00e3o pontos importantes para quem procura algo neste vasto <strong>mundo de informa\u00e7\u00f5es<\/strong> que \u00e9 a <a href=\"https:\/\/www.redemagic.com\/blog\/a-internet-nos-deixa-mais-cultos-91rock-antonio-borba\/\"><strong>internet<\/strong><\/a>. Do outro lado da moeda est\u00e1 quem quer ser encontrado, como <strong>empresas que querem divulgar suas marcas<\/strong>. Para isso, \u00e9 fundamental estar alinhado com as regras de <a href=\"https:\/\/www.redemagic.com\/blog\/a-inovacao-seo\/\"><strong>SEO<\/strong> (<strong>Search Engine Optimization<\/strong>)<\/a>, que nada mais s\u00e3o do que os caminhos para <strong>estar bem ranqueado<\/strong> nos resultados de pesquisas. Isso \u00e9 feito com o uso otimizado de palavras-chave em textos e imagens e de <a href=\"https:\/\/www.redemagic.com\/blog\/voce-sabe-o-que-e-link-building\/\"><strong>link building<\/strong><\/a>, dentre outras <strong>t\u00e9cnicas de otimiza\u00e7\u00e3o<\/strong>.<\/p>\n<p>Com um site ou blog bem otimizado at\u00e9 mesmo esses usu\u00e1rios que n\u00e3o sabem pesquisar muito bem poder\u00e3o encontrar uma p\u00e1gina. Todos os sites feitos pela <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> levam em conta as <strong>regras de SEO<\/strong> em sua constru\u00e7\u00e3o e voc\u00ea pode conhecer um pouco desse trabalho vendo o <a href=\"https:\/\/www.redemagic.com\/blog\/category\/portfolio\/\"><strong>portfolio<\/strong><\/a> da empresa.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\">Pesquisa aponta dados de como o brasileiro busca na web<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: left;\">O <a href=\"https:\/\/www.redemagic.com\/blog\/google-music-versus-itunes\/\"><strong>Google<\/strong><\/a> \u00e9 a ferramenta de busca mais utilizada do mundo e representa um grande aliado no dia a dia das pessoas que vivem no meio do<strong> turbilh\u00e3o de informa\u00e7\u00f5es da web<\/strong>. Por\u00e9m, uma pesquisa feita por <strong>Dan Russell<\/strong>, chefe de qualidade de busca e satisfa\u00e7\u00e3o do usu\u00e1rio do Google, descobriu que a maioria dessas pessoas n\u00e3o sabe aproveitar bem tudo o que o Google proporciona.<\/p>\n","protected":false},"author":1,"featured_media":4682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[171,1209,1201,1202,1210,168,1206,911,643,301,1211,1207],"class_list":["post-4657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-busca","tag-chrome","tag-como-pesquisar-no-google","tag-dan-russell","tag-estar-bem-ranqueado","tag-google","tag-interfaces","tag-link-building","tag-pesquisa","tag-seo","tag-tecnicas-de-otimizacao","tag-tecnicas-de-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe pesquisar no Google? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-pesquisar-no-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea sabe pesquisar no Google? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O Google \u00e9 a ferramenta de busca mais utilizada do mundo e representa um grande aliado no dia a dia das pessoas que vivem no meio do turbilh\u00e3o de informa\u00e7\u00f5es da web. Por\u00e9m, uma pesquisa feita por Dan Russell, chefe de qualidade de busca e satisfa\u00e7\u00e3o do usu\u00e1rio do Google, descobriu que a maioria dessas pessoas n\u00e3o sabe aproveitar bem tudo o que o Google proporciona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/seo\/voce-sabe-pesquisar-no-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-11T14:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T18:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/01\/como-fazer-pesquisas-no-google-magic-web-design1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Voc\u00ea sabe pesquisar no Google?\",\"datePublished\":\"2012-01-11T14:01:02+00:00\",\"dateModified\":\"2026-01-20T18:04:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/\"},\"wordCount\":450,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/como-fazer-pesquisas-no-google-magic-web-design1.jpg\",\"keywords\":[\"Busca\",\"chrome\",\"como pesquisar no google\",\"dan russell\",\"estar bem ranqueado\",\"Google\",\"interfaces\",\"link building\",\"pesquisa\",\"SEO\",\"t\u00e9cnicas de otimiza\u00e7\u00e3o\",\"t\u00e9cnicas de pesquisa\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/voce-sabe-pesquisar-no-google\\\/\",\"name\":\"Voc\u00ea sabe pesquisar no Google? 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