{"id":4770,"date":"2012-01-20T08:17:34","date_gmt":"2012-01-20T10:17:34","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=4770"},"modified":"2026-01-21T13:41:58","modified_gmt":"2026-01-21T16:41:58","slug":"s-commerce-o-futuro-das-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/s-commerce-o-futuro-das-redes-sociais\/","title":{"rendered":"Social Commerce, o futuro das redes sociais?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>As <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>redes sociais<\/strong><\/a> vieram para ficar e isso j\u00e1 \u00e9 consenso tanto entre especialistas quanto entre usu\u00e1rios. Por\u00e9m, al\u00e9m de <strong>plataforma de compartilhamento<\/strong> e troca de informa\u00e7\u00f5es, <a href=\"https:\/\/twitter.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <strong>Tumblr<\/strong>, <strong>Google Plus<\/strong> e outras centenas de redes que existem por a\u00ed tamb\u00e9m est\u00e3o sendo pensadas de forma estrat\u00e9gica pelas empresas.<\/p>\n<p>E uma dessas estrat\u00e9gias \u00e9 o <strong>S-Commerce<\/strong> (<strong>com\u00e9rcio eletr\u00f4nico social<\/strong>), que \u00e9 baseado na indica\u00e7\u00e3o de produtos e marcas atrav\u00e9s de <a href=\"https:\/\/www.redemagic.com\/blog\/novas-midias-comprometa-se-ou-morra\/\"><strong>m\u00eddias sociais<\/strong><\/a>, comunidades de promo\u00e7\u00e3o ou venda por influ\u00eancia de pessoas que usam determinado canal social.<\/p>\n<p><!--more-->A pr\u00e1tica se destaca e ganha cada vez mais a aten\u00e7\u00e3o das empresas, afinal, \u00e9 not\u00e1vel o <strong>poder de intera\u00e7\u00e3o<\/strong> de milhares de pessoas que, reunidas em grandes comunidades, trocam informa\u00e7\u00f5es sobre suas vontades e expectativas.<\/p>\n<p>Pense: voc\u00ea compraria um produto sugerido por um amigo de inf\u00e2ncia ou aquele indicado por uma grande companhia? A reposta \u00e9 l\u00f3gica e as empresas, \u201cantenadas\u201d com essa tend\u00eancia, j\u00e1 come\u00e7am a usar o <strong>Social Commerce de forma integrada com o conhecido CRM<\/strong>, sigla em ingl\u00eas que no portugu\u00eas pode ser traduzida para <strong>Gest\u00e3o de Relacionamento com o Cliente<\/strong>.<\/p>\n<p>Fabricantes como <strong>Oracle<\/strong>, <strong>SAP, Salesforce <\/strong>e<strong> Microsoft<\/strong> est\u00e3o desenvolvendo produtos espec\u00edficos para esse fim. Dessa forma, qualquer processo com objetivo de <strong>gerar lucro<\/strong> e que envolva o consumidor poder\u00e1 ser amparado pelas redes sociais.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Exemplos<\/span><\/strong><\/p>\n<p>Entre os exemplos de empresas que j\u00e1 usam o conceito de S-Commerce est\u00e1 o caso da fabricante do <strong>Fiat Mio<\/strong>, que foi constru\u00eddo com ideias enviadas por pessoas ao redor do mundo, e o da cafeteria <strong>Starbucks<\/strong>, que mant\u00e9m um site para coletar <a href=\"https:\/\/www.redemagic.com\/blog\/conheca-o-novo-facebook-insights\/\"><strong>insights<\/strong><\/a> sobre como enfrentar a concorr\u00eancia com o <strong>McDonald&#8217;s<\/strong>.<\/p>\n<p>Apesar de serem de duas grandes empresas, o S-Commerce tamb\u00e9m pode ser implementado por pequenas, m\u00e9dias e micros, j\u00e1 que seu custo \u00e9 baix\u00edssimo.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/\">Por que minha empresa deve estar nas m\u00eddias sociais?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>As <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>redes sociais<\/strong><\/a> vieram para ficar e isso j\u00e1 \u00e9 consenso tanto entre especialistas quanto entre usu\u00e1rios. Por\u00e9m, al\u00e9m de <strong>plataforma de compartilhamento<\/strong> e troca de informa\u00e7\u00f5es, <a href=\"https:\/\/twitter.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"http:\/\/www.facebook.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <strong>Tumblr<\/strong>, <strong>Google Plus<\/strong> e outras centenas de redes que existem por a\u00ed tamb\u00e9m est\u00e3o sendo pensadas de forma estrat\u00e9gica pelas empresas.<\/p>\n<p>E uma dessas estrat\u00e9gias \u00e9 o <strong>S-Commerce<\/strong> (<strong>com\u00e9rcio eletr\u00f4nico social<\/strong>), que \u00e9 baseado na indica\u00e7\u00e3o de produtos e marcas atrav\u00e9s de <a href=\"https:\/\/www.redemagic.com\/blog\/novas-midias-comprometa-se-ou-morra\/\"><strong>m\u00eddias sociais<\/strong><\/a>, comunidades de promo\u00e7\u00e3o ou venda por influ\u00eancia de pessoas que usam determinado canal social.<\/p>\n","protected":false},"author":1,"featured_media":4779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1232,1237,1238,93,1234,1236,1235,47,1239],"class_list":["post-4770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-crm","tag-fiat-mio","tag-mcdonalds","tag-microsoft","tag-oracle","tag-salesforce","tag-sap","tag-social-commerce","tag-starbucks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Commerce, o futuro das redes sociais? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/s-commerce-o-futuro-das-redes-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Commerce, o futuro das redes sociais? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"As redes sociais vieram para ficar e isso j\u00e1 \u00e9 consenso tanto entre especialistas quanto entre usu\u00e1rios. Por\u00e9m, al\u00e9m de plataforma de compartilhamento e troca de informa\u00e7\u00f5es, Twitter, Facebook, Tumblr, Google Plus e outras centenas de redes que existem por a\u00ed tamb\u00e9m est\u00e3o sendo pensadas de forma estrat\u00e9gica pelas empresas. 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