{"id":4828,"date":"2012-01-19T14:05:19","date_gmt":"2012-01-19T16:05:19","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=4828"},"modified":"2026-01-21T14:15:25","modified_gmt":"2026-01-21T17:15:25","slug":"luiza-no-canada-e-o-marketing-viral","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/luiza-no-canada-e-o-marketing-viral\/","title":{"rendered":"Lu\u00edza no Canad\u00e1 e o marketing viral"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Lu\u00edza, que j\u00e1 voltou do Canad\u00e1, apareceu em <a href=\"https:\/\/www.redemagic.com\/blog\/twitter-rt-automatico-ou-manual\/\"><strong>tweets<\/strong><\/a> de famosos, <strong>blogs<\/strong>, sites de not\u00edcias e at\u00e9 no <strong>Bom Dia Brasil<\/strong>, da Globo. Esse sucesso estrondoso, como todo mundo sabe, foi por conta de um <a href=\"http:\/\/www.youtube.com\/watch?v=BsCWjuasOG0\" target=\"_blank\" rel=\"noopener\"><strong>comercial de apartamentos<\/strong><\/a> em que seu pai, o colunista social Gerardo Rabello, aparece reunido com toda sua fam\u00edlia, <strong>\u201cmenos a Lu\u00edza, que est\u00e1 no Canad\u00e1\u201d<\/strong>.<\/p>\n<p>Mas por que uma frase t\u00e3o simples gerou tanta repercuss\u00e3o? Ser\u00e1 que tudo foi planejado ou foi o mero acaso? Hoje, no blog da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vamos falar sobre a viraliza\u00e7\u00e3o de conte\u00fado e sobre o sucesso desse v\u00eddeo, \u201cbeb\u00ea\u201d.<\/p>\n<p><!--more--><\/p>\n<p><strong>Como funciona um viral?<\/strong><\/p>\n<p>Antigamente, na \u00e9poca em que <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>Mark Zuckerberg<\/strong><\/a> e outros g\u00eanios de <strong>Palo Alto<\/strong> ainda estavam na faculdade, a viraliza\u00e7\u00e3o de um conte\u00fado dependia apenas dos <strong>ve\u00edculos de comunica\u00e7\u00e3o<\/strong>. Funcionava mais ou menos assim: a \u201cinforma\u00e7\u00e3o bruta\u201d era retirada de algum acontecimento na sociedade, \u201ctratada\u201d por um grupo de pessoas e \u201cdivulgada\u201d por meio de ve\u00edculos de comunica\u00e7\u00e3o.<\/p>\n<p>Agora, tudo mudou! A informa\u00e7\u00e3o \u201cparte de uma pessoa\u201d \u2013 no caso, o pai da Lu\u00edza \u2013, \u00e9 \u201cavaliada positivamente\u201d por um grupo e compartilhada por diversos meios, como as redes sociais. E \u00e9 assim que o conte\u00fado passa a ser replicado e replicado, transformando-se em um <a href=\"https:\/\/www.redemagic.com\/blog\/foto-de-desenho-animado-no-facebook\/\"><strong>meme<\/strong><\/a>, que no grego significa \u201cimitar\u201d.<\/p>\n<p><strong>Como um conte\u00fado se torna viral?<\/strong><\/p>\n<p>O viral, se levarmos em conta a medicina, \u00e9 uma \u201cdoen\u00e7a\u201d caracterizada por um v\u00edrus que em um curto espa\u00e7o de tempo se propaga. Na comunica\u00e7\u00e3o, \u00e9 basicamente a mesma coisa: \u00e9 um conte\u00fado que \u00e9 muito divulgado. Para se tornar viral, ele tem que chamar aten\u00e7\u00e3o das pessoas.<\/p>\n<p><strong>Mas como saber o que vai chamar aten\u00e7\u00e3o das pessoas?<\/strong><\/p>\n<p>Pode ocorrer de forma n\u00e3o proposital, como \u00e9 o caso da Lu\u00edza, que j\u00e1 chegou ao Brasil; do <a href=\"http:\/\/www.youtube.com\/watch?v=C5UEVQREHrI\" target=\"_blank\" rel=\"noopener\"><strong>\u201cque deselegante\u201d<\/strong><\/a>, da Sandra Annenberg; dos <a href=\"http:\/\/www.youtube.com\/watch?v=rQ6tmLj1nzo\" target=\"_blank\" rel=\"noopener\"><strong>\u201cbons drink\u201d<\/strong><\/a> da Luisa Marilac e de outros milhares que ocorrem todos os dias.<\/p>\n<p>Para esse tipo de situa\u00e7\u00e3o ser viralizada, depende muito do contexto social e cultural e tamb\u00e9m dos <strong>\u201cgatekeepers\u201d<\/strong>, express\u00e3o que na comunica\u00e7\u00e3o significa o \u201cporteiro\u201d. Hoje em dia, os \u201cporteiros\u201d s\u00e3o usu\u00e1rios famosos que influenciam os outros, como o <strong>N\u00e3o Salvo<\/strong>, Jacar\u00e9 Banguela, Bobagento, <strong>Kibe Loco<\/strong> e outros.<\/p>\n<p><strong>Chamando aten\u00e7\u00e3o por meio do marketing viral<\/strong><\/p>\n<p><strong>1\u00ba<\/strong> Na hora de produzir a mensagem, leve em considera\u00e7\u00e3o que voc\u00ea \u201cn\u00e3o deve for\u00e7ar a pessoa a gostar do conte\u00fado\u201d, pois ela n\u00e3o \u00e9 como uma crian\u00e7a, que ao receber um doce fica toda feliz.<\/p>\n<p><strong>2\u00ba<\/strong> Pense tamb\u00e9m em uma maneira de fazer o receptor da mensagem acreditar que o conte\u00fado que voc\u00ea est\u00e1 passando \u00e9 de extrema import\u00e2ncia e precisa ser compartilhado. Para chegar a esse ponto, \u00e9 necess\u00e1rio pesquisar o receptor (p\u00fablico) em todos os aspectos.<\/p>\n<p>Existem tr\u00eas tipos de p\u00fablicos:<br \/>\nO suspect (n\u00e3o \u00e9 o foco da campanha); o prospect (grupo que pode ser afetado pela campanha) e o target (o p\u00fablico-alvo). \u00c9 imprescind\u00edvel levar em considera\u00e7\u00e3o os tr\u00eas.<\/p>\n<p><strong>3\u00ba<\/strong> Por \u00faltimo, facilite a divulga\u00e7\u00e3o do conte\u00fado. Coloque o \u201ccompatilhar\u201d do Faceboook, o link do <a href=\"https:\/\/twitter.com\/#!\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, o +1 do <a href=\"https:\/\/plus.google.com\/102660222422865567532\/posts\" target=\"_blank\" rel=\"noopener\"><strong>Google Plus<\/strong><\/a> e de todas as outras redes sociais.<\/p>\n<p><strong>Viral \u00e9 mais velho que sua av\u00f3<\/strong><\/p>\n<p>Voc\u00ea conhece contos de fadas, certo? O que voc\u00ea acha que eles s\u00e3o? Pense: foram contados h\u00e1 d\u00e9cadas ou centenas de anos, mas ainda s\u00e3o compartilhados pelas pessoas. Sim, eles s\u00e3o virais como a Lu\u00edza, que j\u00e1 chegou do Canad\u00e1.<\/p>\n<p><strong>Analisando o viral de Lu\u00edza, que voltou do Canad\u00e1<\/strong><\/p>\n<p>A procura pela express\u00e3o \u201cLu\u00edza Canad\u00e1\u201d subiu \u00e0s alturas nos \u00faltimos sete dias, segundo o <strong>Google Insights<\/strong>, principalmente na Para\u00edba, cidade da estudante, e em S\u00e3o Paulo.<\/p>\n<p><strong>Nas \u00faltimas 24 horas 6.280 posts sobre a Lu\u00edza foram publicados em blogs.<\/strong><\/p>\n<p><strong>Foi criado at\u00e9 um evento no Facebook com a inten\u00e7\u00e3o de busc\u00e1-la no aeroporto. Pena que ela j\u00e1 chegou ao Brasil.<\/strong><\/p>\n<p><strong>Lu\u00edza virou celebridade e j\u00e1 saiu em diversos ve\u00edculos de comunica\u00e7\u00e3o, como a Globo.<\/strong><\/p>\n<p>Repare na imagem acima que a not\u00edcia sobre a idade dela no Jornal hoje rendeu mais de 10 mil tweets e 10 mil \u201cshare\u201d no Facebook.<\/p>\n<p><strong>Lenini citou \u201cLu\u00edza, que est\u00e1 no Canad\u00e1\u201d, em um show.<\/strong><\/p>\n<p><strong>Lu\u00edza ainda est\u00e1 nos trendings topics do Twitter.<\/strong><\/p>\n<p><strong>Gra\u00e7as \u00e0 repercuss\u00e3o ela vendeu tr\u00eas apartamentos.<\/strong><\/p>\n<p><strong>O que j\u00e1 viralizou em 2012, al\u00e9m da Lu\u00edza?<\/strong><\/p>\n<p><strong>Jornalista Evaristo Costa brincando de \u201cmam\u00e3o\u201d no Jornal Hoje<\/strong><\/p>\n<p><strong>\u201cEstupro\u201d no BBB 12<\/strong><\/p>\n<p><strong>B\u00eabada em Curitiba<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/banda-mais-bonita-da-cidade-faz-sucesso-na-internet\/\">Por que a Banda Mais Bonita da Cidade faz tanto sucesso na internet?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Lu\u00edza, que j\u00e1 voltou do Canad\u00e1, apareceu em <a href=\"https:\/\/www.redemagic.com\/blog\/twitter-rt-automatico-ou-manual\/\"><strong>tweets<\/strong><\/a> de famosos, <strong>blogs<\/strong>, sites de not\u00edcias e at\u00e9 no <strong>Bom Dia Brasil<\/strong>, da Globo. Esse sucesso estrondoso, como todo mundo sabe, foi por conta de um <a href=\"http:\/\/www.youtube.com\/watch?v=BsCWjuasOG0\" target=\"_blank\" rel=\"noopener\"><strong>comercial de apartamentos<\/strong><\/a> em que seu pai, o colunista social Gerardo Rabello, aparece reunido com toda sua fam\u00edlia, <strong>\u201cmenos a Lu\u00edza, que est\u00e1 no Canad\u00e1\u201d<\/strong>.<\/p>\n<p>Mas por que uma frase t\u00e3o simples gerou tanta repercuss\u00e3o? Ser\u00e1 que tudo foi planejado ou foi o mero acaso? Hoje, no blog da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vamos falar sobre a viraliza\u00e7\u00e3o de conte\u00fado e sobre o sucesso desse v\u00eddeo, \u201cbeb\u00ea\u201d.<\/p>\n","protected":false},"author":1,"featured_media":4831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[253],"class_list":["post-4828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-marketing-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lu\u00edza no Canad\u00e1 e o marketing viral - Magic Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/luiza-no-canada-e-o-marketing-viral\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lu\u00edza no Canad\u00e1 e o marketing viral - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"Lu\u00edza, que j\u00e1 voltou do Canad\u00e1, apareceu em tweets de famosos, blogs, sites de not\u00edcias e at\u00e9 no Bom Dia Brasil, da Globo. Esse sucesso estrondoso, como todo mundo sabe, foi por conta de um comercial de apartamentos em que seu pai, o colunista social Gerardo Rabello, aparece reunido com toda sua fam\u00edlia, \u201cmenos a Lu\u00edza, que est\u00e1 no Canad\u00e1\u201d. Mas por que uma frase t\u00e3o simples gerou tanta repercuss\u00e3o? Ser\u00e1 que tudo foi planejado ou foi o mero acaso? Hoje, no blog da Magic Web Design, vamos falar sobre a viraliza\u00e7\u00e3o de conte\u00fado e sobre o sucesso desse v\u00eddeo, \u201cbeb\u00ea\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/luiza-no-canada-e-o-marketing-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-19T16:05:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T17:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/01\/luiza-canada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Lu\u00edza no Canad\u00e1 e o marketing viral\",\"datePublished\":\"2012-01-19T16:05:19+00:00\",\"dateModified\":\"2026-01-21T17:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/\"},\"wordCount\":804,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/luiza-canada.jpg\",\"keywords\":[\"marketing viral\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Marketing Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/luiza-no-canada-e-o-marketing-viral\\\/\",\"name\":\"Lu\u00edza no Canad\u00e1 e o marketing viral - 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Esse sucesso estrondoso, como todo mundo sabe, foi por conta de um comercial de apartamentos em que seu pai, o colunista social Gerardo Rabello, aparece reunido com toda sua fam\u00edlia, \u201cmenos a Lu\u00edza, que est\u00e1 no Canad\u00e1\u201d. Mas por que uma frase t\u00e3o simples gerou tanta repercuss\u00e3o? Ser\u00e1 que tudo foi planejado ou foi o mero acaso? 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