{"id":4997,"date":"2012-01-27T10:19:59","date_gmt":"2012-01-27T12:19:59","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=4997"},"modified":"2024-07-31T10:55:57","modified_gmt":"2024-07-31T13:55:57","slug":"o-que-e-consumerizacao","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/o-que-e-consumerizacao\/","title":{"rendered":"O que \u00e9 Consumeriza\u00e7\u00e3o?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Sites especializados em tecnologia j\u00e1 adotaram o termo <strong>consumeriza\u00e7\u00e3o<\/strong> e o usam constantemente, mas voc\u00ea sabe com exatid\u00e3o o que ele significa? A pr\u00e1tica \u00e9 considerada positiva ou negativa? Hoje, aqui no blog da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vamos abordar esse assunto.<\/p>\n<p><strong>Consumeriza\u00e7\u00e3o<\/strong> \u00e9 o termo dado para o <strong>uso de dispositivos pessoais no ambiente de trabalho<\/strong>. Tablets, netbooks, <a href=\"http:\/\/www.youtube.com\/watch?v=TMZc1PmIPEk\" target=\"_blank\" rel=\"noopener\"><strong>iPhones<\/strong><\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/google-vai-lancar-o-ice-cream-sandwich-a-nova-versao-do-android\/\"><strong>Androids<\/strong><\/a> agora s\u00e3o usados tamb\u00e9m por funcion\u00e1rios que os levam para o ambiente da empresa, o que certamente aumenta sua produtividade.<br \/>\n<!--more--><br \/>\nPor outro lado, com a pr\u00e1tica tamb\u00e9m surgem alguns riscos. Isso porque <a href=\"https:\/\/www.redemagic.com\/blog\/dicas-para-organizar-seu-computador-e-fazer-um-backup-com-seguranca\/\"><strong>dados armazenados<\/strong> <strong>em dispositivos m\u00f3veis<\/strong><\/a> s\u00e3o mais facilmente perdidos e, al\u00e9m disso, esses aparelhos n\u00e3o s\u00e3o operados sob a gest\u00e3o do departamento de TI da empresa, que perde o controle sobre as aplica\u00e7\u00f5es e atualiza\u00e7\u00f5es que est\u00e3o sendo feitas em cada dispositivo.<\/p>\n<p><strong>A consumeriza\u00e7\u00e3o j\u00e1 \u00e9 um fato em grandes empresas<\/strong><\/p>\n<p>Independentemente do \u00e2mbito pelo qual a consumeriza\u00e7\u00e3o \u00e9 tratada, o fato \u00e9 que ela existe e j\u00e1 \u00e9 bem aceita nas empresas. Segundo um estudo da empresa especializada em seguran\u00e7a Proofpoint, intitulado <a href=\"http:\/\/www.proofpoint.com\/datasheets\/security-and-compliance-research\/Proofpoint-Consumerization-of-IT-Security-and-Compliance-Survey-2011.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Consumerized IT Security and Compliance Survey<\/strong><\/a>, 84% dos representantes de organiza\u00e7\u00f5es entrevistados n\u00e3o consideram a pr\u00e1tica problem\u00e1tica.<\/p>\n<p>J\u00e1 para os empres\u00e1rios que n\u00e3o veem a consumeriza\u00e7\u00e3o com bons olhos, a dica dos especialistas \u00e9 clara: em vez de focar a permiss\u00e3o ou n\u00e3o no uso dos dispositivos, a empresa deve concentrar seus esfor\u00e7os no controle e <strong>prote\u00e7\u00e3o da sua rede<\/strong>. Isso porque, segundo eles, as organiza\u00e7\u00f5es que n\u00e3o permitirem o uso dos dispositivos pessoais ter\u00e3o suas regras burladas, j\u00e1 que os funcion\u00e1rios o far\u00e3o da mesma forma.<\/p>\n<p><strong>O que \u00e9 preciso saber antes de ingressar na era da consumeriza\u00e7\u00e3o?<\/strong><\/p>\n<p>A companhia deve montar uma estrat\u00e9gia bem definida de intera\u00e7\u00e3o entre todos os <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/tendencias-2012\/\"><strong>dispositivos m\u00f3veis<\/strong><\/a> dispon\u00edveis, que precisam ter sistemas f\u00e1ceis de usar e funcionais. Al\u00e9m disso, deve focar seus esfor\u00e7os na prote\u00e7\u00e3o de sua rede, que a partir da consumeriza\u00e7\u00e3o ser\u00e1 acessada por dispositivos m\u00f3veis a qualquer momento.<\/p>\n<p>Acima de tudo, \u00e9<strong> importante n\u00e3o substituir a intera\u00e7\u00e3o humana pela digital<\/strong> e continuar a promover a integra\u00e7\u00e3o entre os setores e funcion\u00e1rios da empresa, criando assim unidades de pensamentos, a\u00e7\u00f5es, planos e metas.<\/p>\n<p>Comente a respeito!<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/campus-party-um-debate-de-ideias\/\">Campus Party, um debate de ideias<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Sites especializados em tecnologia j\u00e1 adotaram o termo <strong>consumeriza\u00e7\u00e3o<\/strong> e o usam constantemente, mas voc\u00ea sabe com exatid\u00e3o o que ele significa? A pr\u00e1tica \u00e9 considerada positiva ou negativa? Hoje, aqui no blog da <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, vamos abordar esse assunto.<\/p>\n<p><strong>Consumeriza\u00e7\u00e3o<\/strong> \u00e9 o termo dado para o <strong>uso de dispositivos pessoais no ambiente de trabalho<\/strong>. Tablets, netbooks, <a href=\"http:\/\/www.youtube.com\/watch?v=TMZc1PmIPEk\" target=\"_blank\" rel=\"noopener\"><strong>iPhones<\/strong><\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/google-vai-lancar-o-ice-cream-sandwich-a-nova-versao-do-android\/\"><strong>Androids<\/strong><\/a> agora s\u00e3o usados tamb\u00e9m por funcion\u00e1rios que os levam para o ambiente da empresa, o que certamente aumenta sua produtividade.<\/p>\n","protected":false},"author":1,"featured_media":5028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1301,1304],"class_list":["post-4997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-consumerizacao","tag-tendencia-consumerizacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Consumeriza\u00e7\u00e3o? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/o-que-e-consumerizacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Consumeriza\u00e7\u00e3o? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Sites especializados em tecnologia j\u00e1 adotaram o termo consumeriza\u00e7\u00e3o e o usam constantemente, mas voc\u00ea sabe com exatid\u00e3o o que ele significa? A pr\u00e1tica \u00e9 considerada positiva ou negativa? Hoje, aqui no blog da Magic Web Design, vamos abordar esse assunto. Consumeriza\u00e7\u00e3o \u00e9 o termo dado para o uso de dispositivos pessoais no ambiente de trabalho. Tablets, netbooks, iPhones e Androids agora s\u00e3o usados tamb\u00e9m por funcion\u00e1rios que os levam para o ambiente da empresa, o que certamente aumenta sua produtividade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/o-que-e-consumerizacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-27T12:19:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T13:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/01\/consumeriza\u00e7\u00e3o-magic-web-design1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"O que \u00e9 Consumeriza\u00e7\u00e3o?\",\"datePublished\":\"2012-01-27T12:19:59+00:00\",\"dateModified\":\"2024-07-31T13:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/\"},\"wordCount\":417,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/consumeriza\u00e7\u00e3o-magic-web-design1.jpg\",\"keywords\":[\"consumeriza\u00e7\u00e3o\",\"tend\u00eancia consumerizacao\"],\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/o-que-e-consumerizacao\\\/\",\"name\":\"O que \u00e9 Consumeriza\u00e7\u00e3o? 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