{"id":5059,"date":"2012-01-31T16:44:17","date_gmt":"2012-01-31T18:44:17","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5059"},"modified":"2024-07-31T10:56:09","modified_gmt":"2024-07-31T13:56:09","slug":"o-que-e-social-business","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-e-social-business\/","title":{"rendered":"O que \u00e9 social business?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 ouviu falar ou leu sobre <strong>social business<\/strong>? Essa \u201cmodalidade de neg\u00f3cios\u201d, que j\u00e1 foi posta em pr\u00e1tica em grandes companhias, como a <strong>IBM<\/strong>, pode modificar costumes empresariais que at\u00e9 ent\u00e3o eram rotina.<\/p>\n<p>Mas, afinal, o que \u00e9 exatamente isso? De uma maneira simples, social business significa levar para dentro da empresa o que voc\u00ea faz normalmente na web: <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>se relacionar por meio de redes<\/strong><\/a>.<\/p>\n<p><!--more-->S\u00f3 que h\u00e1 uma diferen\u00e7a. Enquanto voc\u00ea, na sua casa, entra no <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>Facebook<\/strong><\/a> para falar com seu amigo sobre o final de semana, na empresa voc\u00ea se relacionaria com outros \u2013 clientes, colaboradores, fornecedores, etc \u2013 em busca da solu\u00e7\u00e3o de algum problema.<\/p>\n<p>Ou seja: social business \u00e9 a <strong>capacidade de uma empresa de produzir<\/strong>, gerar e compartilhar conhecimento, sempre visando acelerar os processos internos e se aproximar de clientes e fornecedores.<\/p>\n<p><strong>O exemplo da IBM<\/strong><\/p>\n<p>A IBM, desde 2001, tem uma \u201cplataforma\u201d chamada <strong>Jam<\/strong>. A partir dela, a empresa re\u00fane diversos colaboradores e especialistas espalhados pelo mundo em busca de solu\u00e7\u00f5es.<\/p>\n<p>Em 2004, por exemplo, em uma das reuni\u00f5es, que s\u00e3o chamadas de<strong> WorldJam<\/strong>, 191 novas ideias surgiram. Dessas, pelo menos 35 foram usadas pela ger\u00eancia.<\/p>\n<p>Dois anos depois, em outro encontro, a IBM reuniu <strong>150 mil pessoas<\/strong> \u2013 de 104 pa\u00edses diferentes \u2013 e 67 clientes. Do debate de ideias e sugest\u00f5es, a empresa lan\u00e7ou 10 novos neg\u00f3cios, com investimento de <strong>100 milh\u00f5es de d\u00f3lares<\/strong>.<\/p>\n<p><strong>Consolida\u00e7\u00e3o<\/strong><\/p>\n<p>As empresas, agora, precisam entender que essa \u00e9 uma <a href=\"https:\/\/www.redemagic.com\/blog\/e-2012-o-que-nos-reserva\/\"><strong>tend\u00eancia<\/strong><\/a> que veio para ficar. O telefone, por exemplo, quando entrou no ambiente corporativo, deixou os empres\u00e1rios afoitos. Eles diziam que a nova tecnologia atrapalharia o servi\u00e7o. Hoje, n\u00e3o vivemos sem o telefone, certo?<\/p>\n<p>Segundo a ag\u00eancia <strong>Global Dawn<\/strong>, especializada em implantar sistemas de social business nas empresas, 2012 ser\u00e1 o ano dessa nova modalidade de servi\u00e7o.<\/p>\n<p>E voc\u00eas, est\u00e3o preparados para essa mudan\u00e7a?<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\">Por que compartilhamos?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 ouviu falar ou leu sobre <strong>social business<\/strong>? Essa \u201cmodalidade de neg\u00f3cios\u201d, que j\u00e1 foi posta em pr\u00e1tica em grandes companhias, como a <strong>IBM<\/strong>, pode modificar costumes empresariais que at\u00e9 ent\u00e3o eram rotina.<\/p>\n<p>Mas, afinal, o que \u00e9 exatamente isso? De uma maneira simples, social business significa levar para dentro da empresa o que voc\u00ea faz normalmente na web: <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>se relacionar por meio de redes<\/strong><\/a>.<\/p>\n","protected":false},"author":1,"featured_media":5060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,47],"class_list":["post-5059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-social-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 social business? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-que-e-social-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 social business? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 ouviu falar ou leu sobre social business? 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