{"id":5179,"date":"2012-02-07T10:19:10","date_gmt":"2012-02-07T12:19:10","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5179"},"modified":"2026-01-22T10:27:13","modified_gmt":"2026-01-22T13:27:13","slug":"consumo-compartilhado-uma-tendencia","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/consumo-compartilhado-uma-tendencia\/","title":{"rendered":"Consumo compartilhado: uma tend\u00eancia"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 pensou na quantidade de informa\u00e7\u00f5es que s\u00e3o compartilhadas em uma <a href=\"https:\/\/www.redemagic.com\/blog\/borba-participa-de-debate-sobre-internet-e-redes-sociais-na-radio-91-rock-e-na-cbn\/\"><strong>rede social<\/strong><\/a>? Um levantamento da Unruly Media, intitulado &#8220;<strong>Social Media Sharing Trends of The Past 5Years<\/strong>&#8220;, mostra que diariamente as redes sociais geram <strong>2,56 bilh\u00f5es de p\u00e1ginas visualizadas<\/strong> em todo o mundo. Agora imagine se esse volume de <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\"><strong>compartilhamentos<\/strong><\/a> fizesse parte tamb\u00e9m da nossa vida real.<\/p>\n<p>\u00c9 isso que prop\u00f5e o conceito de <strong>consumo compartilhado<\/strong>, j\u00e1 adotado por algumas empresas que est\u00e3o faturando alto em cima da ideia. Isso porque o <strong>consumo colaborativo<\/strong> permite a cria\u00e7\u00e3o de pequenas empresas e muita gente ganha dinheiro alugando objetos ou espa\u00e7os que at\u00e9 ent\u00e3o n\u00e3o eram utilizados.<\/p>\n<p><!--more-->Clique na imagem abaixo para ver o <strong>Social Media Sharing Trends of The Past 5Years<\/strong>!<\/p>\n<p>Um \u00f3timo exemplo de empresa que lucra com o conceito de consumo compartilhado \u00e9 a <strong>Zipcar<\/strong>, que compartilha carros. A frota da empresa fica estacionada em v\u00e1rios pontos de cidades como <strong>Toronto<\/strong>, Nova York e Londres. Para reservar um ve\u00edculo, basta solicitar pela\u00a0<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/a-internet-como-divisora-de-geracoes\/\">internet<\/a><\/strong> ou telefone. Por causa dessa comodidade,\u00a0 o n\u00famero de usu\u00e1rios vem crescendo mais de 100% ao ano.<\/p>\n<p><strong>Exemplo brasileiro<\/strong><\/p>\n<p>A Zascar \u00e9 um exemplo brasileiro de consumo colaborativo. Baseada na Zipcar, a empresa tem frotas de carros que podem ser alugados pelos paulistanos. Imagine voc\u00ea que um cliente do outro lado da cidade solicita uma reuni\u00e3o. Como os t\u00e1xis s\u00e3o demorados e, em S\u00e3o Paulo, absurdamente caros, ter um carro \u00e0 sua dispsi\u00e7\u00e3o, por um pre\u00e7o um tanto agrad\u00e1vel, pode ser uma \u00f3tima alternativa.<\/p>\n<p><strong>Futuro<\/strong><\/p>\n<p>O <strong>modelo de consumo compartilhado<\/strong> se mostra ideal em v\u00e1rios aspectos, j\u00e1 que ideias como compartilhamento, reutiliza\u00e7\u00e3o, reciclagem e <strong>sustentabilidade<\/strong> est\u00e3o ocupando espa\u00e7os significativos na nossa sociedade. E a boa not\u00edcia \u00e9 que as <strong>redes sociais<\/strong> s\u00e3o a base desse modelo. Sabe por qu\u00ea? Porque nelas j\u00e1 temos o h\u00e1bito de compartilhar <strong>fotos<\/strong>, opini\u00f5es pessoais, v\u00eddeos e diversas outras informa\u00e7\u00f5es cotidianamente.<\/p>\n<p>E a\u00ed, voc\u00ea j\u00e1 come\u00e7ou a compartilhar?<\/p>\n<p><strong>Veja tamb\u00e9m:<\/strong> <strong><a href=\"..\/por-que-compartilhamos\/\">Google Shopping chega ao Brasil<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 pensou na quantidade de informa\u00e7\u00f5es que s\u00e3o compartilhadas em uma <a href=\"https:\/\/www.redemagic.com\/blog\/borba-participa-de-debate-sobre-internet-e-redes-sociais-na-radio-91-rock-e-na-cbn\/\"><strong>rede social<\/strong><\/a>? Um levantamento da Unruly Media, intitulado &#8220;<strong>Social Media Sharing Trends of The Past 5Years<\/strong>&#8220;, mostra que diariamente as redes sociais geram <strong>2,56 bilh\u00f5es de p\u00e1ginas visualizadas<\/strong> em todo o mundo. Agora imagine se esse volume de <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\"><strong>compartilhamentos<\/strong><\/a> fizesse parte tamb\u00e9m da nossa vida real.<\/p>\n<p>\u00c9 isso que prop\u00f5e o conceito de <strong>consumo compartilhado<\/strong>, j\u00e1 adotado por algumas empresas que est\u00e3o faturando alto em cima da ideia. Isso porque o <strong>consumo colaborativo<\/strong> permite a cria\u00e7\u00e3o de pequenas empresas e muita gente ganha dinheiro alugando objetos ou espa\u00e7os que at\u00e9 ent\u00e3o n\u00e3o eram utilizados.<\/p>\n","protected":false},"author":1,"featured_media":5180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[1335],"class_list":["post-5179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-consumo-colaborativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumo compartilhado: uma tend\u00eancia - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/consumo-compartilhado-uma-tendencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo compartilhado: uma tend\u00eancia - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 pensou na quantidade de informa\u00e7\u00f5es que s\u00e3o compartilhadas em uma rede social? Um levantamento da Unruly Media, intitulado &#8220;Social Media Sharing Trends of The Past 5Years&#8220;, mostra que diariamente as redes sociais geram 2,56 bilh\u00f5es de p\u00e1ginas visualizadas em todo o mundo. Agora imagine se esse volume de compartilhamentos fizesse parte tamb\u00e9m da nossa vida real. \u00c9 isso que prop\u00f5e o conceito de consumo compartilhado, j\u00e1 adotado por algumas empresas que est\u00e3o faturando alto em cima da ideia. Isso porque o consumo colaborativo permite a cria\u00e7\u00e3o de pequenas empresas e muita gente ganha dinheiro alugando objetos ou espa\u00e7os que at\u00e9 ent\u00e3o n\u00e3o eram utilizados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/consumo-compartilhado-uma-tendencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-07T12:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:27:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/02\/consumo-compartilhado-magicwebdesign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Consumo compartilhado: uma tend\u00eancia\",\"datePublished\":\"2012-02-07T12:19:10+00:00\",\"dateModified\":\"2026-01-22T13:27:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/\"},\"wordCount\":357,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/consumo-compartilhado-magicwebdesign.jpg\",\"keywords\":[\"consumo colaborativo\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Marketing Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/marketing-digital\\\/consumo-compartilhado-uma-tendencia\\\/\",\"name\":\"Consumo compartilhado: uma tend\u00eancia - 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