{"id":5380,"date":"2012-02-15T09:36:56","date_gmt":"2012-02-15T11:36:56","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5380"},"modified":"2024-07-31T10:58:24","modified_gmt":"2024-07-31T13:58:24","slug":"o-real-valor-dos-trending-topics","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-real-valor-dos-trending-topics\/","title":{"rendered":"O real valor dos trending topics"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Na <a href=\"https:\/\/www.redemagic.com\/blog\/campus-party-um-debate-de-ideias\/\"><strong>Campus Party<\/strong><\/a>, um dos maiores eventos de tecnologia do Brasil, Mauricio Cid, blogueiro \u00e0 frente do <strong>N\u00e3o Salvo<\/strong>, foi desafiado a falar sobre como as not\u00edcias falsas s\u00e3o criadas na internet. Deixando de lado o discurso, ele resolveu mostrar na pr\u00e1tica. Em poucos minutos \u2013 com a ajuda de alguns colegas \u2013 conseguiu colocar a hashtag <strong>#RIPseubarriga<\/strong> no <strong>TT\u2019s do Twitter<\/strong>.<\/p>\n<p>A mentira criada por Cid \u2013 e outras, como a <a href=\"https:\/\/www.redemagic.com\/blog\/david-guetta-morreu-nao-e-so-mais-um-boato\/\"><strong>morte do David Guetta<\/strong><\/a> \u2013 coloca em discuss\u00e3o o real valor dos<strong> trending topics<\/strong>. Se \u00e9 poss\u00edvel manipular o que vai ser discutido, a afirma\u00e7\u00e3o da rede, dizendo que os <strong>TT\u2019s<\/strong> &#8220;ajudam as pessoas a descobrir quais s\u00e3o &#8216;as \u00faltimas hist\u00f3rias&#8217; ao redor do mundo&#8221;, n\u00e3o estaria um pouco equivocada?<\/p>\n<p><!--more--><strong>TT\u2019s org\u00e2nicos e artificiais<\/strong><\/p>\n<p>Segundo a jornalista e professora <strong>Raquel Recuero<\/strong>, que vem desenvolvendo pesquisas sobre o<strong> comportamento dos usu\u00e1rios no Twitter<\/strong>, h\u00e1 dois tipos de TT\u2019s: os org\u00e2nicos e os artificiais.<\/p>\n<p>Os org\u00e2nicos surgem a partir de um \u201cproblema\u201d real que afeta certos grupos. Por exemplo: a hashtag <strong>#compreimagazineluizan\u00e3oentregou<\/strong>, criada por uma consumidora insatisfeita com a loja, repercutiu na rede social porque diversos outros usu\u00e1rios tiveram o mesmo problema que ela.<\/p>\n<p>Esse, portanto, \u00e9 um exemplo que mostra a for\u00e7a da atua\u00e7\u00e3o de grupos dentro da <strong>rede social<\/strong>. Usu\u00e1rios com o mesmo problema se engajaram em uma causa e, indiretamente, fizeram um \u201cpacto coletivo\u201d em prol de uma resolu\u00e7\u00e3o.<\/p>\n<p>J\u00e1 no caso dos artificiais, como foi o <strong>#RIPseubarriga<\/strong>, o processo \u00e9 diferente. H\u00e1 grupos formados por <strong>gatekeepers<\/strong> \u2013 pessoas que influenciam as outras \u2013 que \u201ctrabalham\u201d para que certos assuntos cheguem aos TT\u2019s.<\/p>\n<p><strong>Perigo<\/strong><\/p>\n<p>O perigo dos TT\u2019s artificiais reside no fato de que o <a href=\"http:\/\/twitter.com\/MagicWebDesign\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> est\u00e1 deixando de ser um espa\u00e7o relevante, que mostra o que est\u00e1 sendo discutido no mundo, para ser \u201cmanobrado\u201d por grupos com outros interesses \u2013 comerciais, por exemplo.<\/p>\n<p>Levando isso em conta, o Twitter pode estar perdendo seu papel de rede informativa para virar uma <strong>vitrine cheia de propagandas<\/strong>.<\/p>\n<p>Qual \u00e9 a sua opini\u00e3o a respeito disso?<\/p>\n<p><strong>Veja tamb\u00e9m:<\/strong><strong> <a href=\"..\/ceo-do-twitter-diz-que-ha-edicao-nos-trending-topics\/\">CEO do Twitter diz que h\u00e1 edi\u00e7\u00e3o nos Trending Topics<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Na <a href=\"https:\/\/www.redemagic.com\/blog\/campus-party-um-debate-de-ideias\/\"><strong>Campus Party<\/strong><\/a>, um dos maiores eventos de tecnologia do Brasil, Mauricio Cid, blogueiro \u00e0 frente do <strong>N\u00e3o Salvo<\/strong>, foi desafiado a falar sobre como as not\u00edcias falsas s\u00e3o criadas na internet. Deixando de lado o discurso, ele resolveu mostrar na pr\u00e1tica. Em poucos minutos \u2013 com a ajuda de alguns colegas \u2013 conseguiu colocar a hashtag <strong>#RIPseubarriga<\/strong> no <strong>TT\u2019s do Twitter<\/strong>.<\/p>\n<p>A mentira criada por Cid \u2013 e outras, como a <a href=\"https:\/\/www.redemagic.com\/blog\/david-guetta-morreu-nao-e-so-mais-um-boato\/\"><strong>morte do David Guetta<\/strong><\/a> \u2013 coloca em discuss\u00e3o o real valor dos<strong> trending topics<\/strong>. Se \u00e9 poss\u00edvel manipular o que vai ser discutido, a afirma\u00e7\u00e3o da rede, dizendo que os <strong>TT\u2019s<\/strong> &#8220;ajudam as pessoas a descobrir quais s\u00e3o &#8216;as \u00faltimas hist\u00f3rias&#8217; ao redor do mundo&#8221;, n\u00e3o estaria um pouco equivocada?<\/p>\n","protected":false},"author":1,"featured_media":4700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[585,126],"class_list":["post-5380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-trendings-topics","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O real valor dos trending topics - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-real-valor-dos-trending-topics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O real valor dos trending topics - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Na Campus Party, um dos maiores eventos de tecnologia do Brasil, Mauricio Cid, blogueiro \u00e0 frente do N\u00e3o Salvo, foi desafiado a falar sobre como as not\u00edcias falsas s\u00e3o criadas na internet. Deixando de lado o discurso, ele resolveu mostrar na pr\u00e1tica. Em poucos minutos \u2013 com a ajuda de alguns colegas \u2013 conseguiu colocar a hashtag #RIPseubarriga no TT\u2019s do Twitter. A mentira criada por Cid \u2013 e outras, como a morte do David Guetta \u2013 coloca em discuss\u00e3o o real valor dos trending topics. Se \u00e9 poss\u00edvel manipular o que vai ser discutido, a afirma\u00e7\u00e3o da rede, dizendo que os TT\u2019s &#8220;ajudam as pessoas a descobrir quais s\u00e3o &#8216;as \u00faltimas hist\u00f3rias&#8217; ao redor do mundo&#8221;, n\u00e3o estaria um pouco equivocada?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/o-real-valor-dos-trending-topics\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-15T11:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T13:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/01\/googleversustwitter-magicwebdesign2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"O real valor dos trending topics\",\"datePublished\":\"2012-02-15T11:36:56+00:00\",\"dateModified\":\"2024-07-31T13:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/\"},\"wordCount\":372,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/googleversustwitter-magicwebdesign2.jpg\",\"keywords\":[\"trendings topics\",\"Twitter\"],\"articleSection\":[\"M\u00eddias Sociais\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/o-real-valor-dos-trending-topics\\\/\",\"name\":\"O real valor dos trending topics - 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