{"id":5696,"date":"2012-03-12T11:16:30","date_gmt":"2012-03-12T14:16:30","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5696"},"modified":"2026-01-20T13:50:34","modified_gmt":"2026-01-20T16:50:34","slug":"kony-2012-conheca-joseph-kony","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/","title":{"rendered":"Kony 2012: conhe\u00e7a Joseph Kony"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 ouviu falar em <strong>Joseph Kony<\/strong>? Pois divulg\u00e1-lo \u00e9 a proposta da <strong>ONG Invisible Children<\/strong>, criadora do v\u00eddeo <strong>Kony 2012<\/strong>, que em\u00a0 uma semana teve mais de 100 milh\u00f5es de visualiza\u00e7\u00f5es no <a href=\"https:\/\/www.redemagic.com\/blog\/novo-youtube-ainda-mais-parecido-com-a-tv\/\"><strong>YouTube<\/strong><\/a>, ganhando o posto de <a href=\"https:\/\/www.redemagic.com\/blog\/os-grandes-virais-da-internet\/\"><strong>viral<\/strong><\/a> mais r\u00e1pido da hist\u00f3ria.<\/p>\n<p>Com pouco mais de 29 minutos de dura\u00e7\u00e3o, o v\u00eddeo mostra por que o l\u00edder do grupo rebelde Lord\u2019s Resistance Army (LAR),<strong> Joseph Kony<\/strong>, tornou-se o procurado n\u00famero 1 da lista de criminosos de guerra.<\/p>\n<p><!--more--><strong>Sobre Kony e o LAR<\/strong><\/p>\n<p>O grupo comandado por Kony \u00e9 acusado de raptar &#8211; e transformar em soldados ou escravas sexuais &#8211; mais de 60 mil crian\u00e7as e adolescentes em <strong>Uganda<\/strong>, no leste da \u00c1frica. A Corte Penal, que julga respons\u00e1veis por genoc\u00eddios, e at\u00e9 o presidente dos Estados Unidos, Barack Obama, j\u00e1 falharam em tentar captur\u00e1-lo.<\/p>\n<p>E essa falha ocorreu justamente porque o rosto de Kony n\u00e3o era conhecido.<\/p>\n<p><strong>Campanha<\/strong><\/p>\n<p>A divulga\u00e7\u00e3o do rosto e dos atos de Kony \u00a0n\u00e3o est\u00e1 sendo apenas no <a href=\"https:\/\/www.redemagic.com\/blog\/borba-participa-de-debate-sobre-internet-e-redes-sociais-na-radio-91-rock-e-na-cbn\/\"><strong>ambiente on-line<\/strong><\/a>, mas tamb\u00e9m nas ruas, cobertas com milhares de p\u00f4steres, adesivos e flyers. Para dar mais peso aos discursos, famosos e pol\u00edticos foram escolhidos para ajudar na divulga\u00e7\u00e3o.<\/p>\n<p>Existe at\u00e9 o \u201caction kit\u201d com alguns produtos de divulga\u00e7\u00e3o que fazem de voc\u00ea um ativista da campanha. Veja como \u00e9 a camiseta!<\/p>\n<p style=\"text-align: center;\">\n<p>Veja o v\u00eddeo Kony 2012:<\/p>\n<p><strong>+ <a href=\"https:\/\/www.redemagic.com\/blog\/luiza-no-canada-e-o-marketing-viral\/\">Lu\u00edza no Canad\u00e1 e o marketing viral<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Voc\u00ea j\u00e1 ouviu falar em <strong>Joseph Kony<\/strong>? Pois divulg\u00e1-lo \u00e9 a proposta da <strong>ONG Invisible Children<\/strong>, criadora do v\u00eddeo <strong>Kony 2012<\/strong>, que em\u00a0 uma semana teve mais de 100 milh\u00f5es de visualiza\u00e7\u00f5es no <a href=\"https:\/\/www.redemagic.com\/blog\/novo-youtube-ainda-mais-parecido-com-a-tv\/\"><strong>YouTube<\/strong><\/a>, ganhando o posto de <a href=\"https:\/\/www.redemagic.com\/blog\/os-grandes-virais-da-internet\/\"><strong>viral<\/strong><\/a> mais r\u00e1pido da hist\u00f3ria.<\/p>\n<p>Com pouco mais de 29 minutos de dura\u00e7\u00e3o, o v\u00eddeo mostra por que o l\u00edder do grupo rebelde Lord\u2019s Resistance Army (LAR),<strong> Joseph Kony<\/strong>, tornou-se o procurado n\u00famero 1 da lista de criminosos de guerra.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2401],"tags":[253],"class_list":["post-5696","post","type-post","status-publish","format-standard","hentry","category-rede-magic","tag-marketing-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 ouviu falar em Joseph Kony? Pois divulg\u00e1-lo \u00e9 a proposta da ONG Invisible Children, criadora do v\u00eddeo Kony 2012, que em\u00a0 uma semana teve mais de 100 milh\u00f5es de visualiza\u00e7\u00f5es no YouTube, ganhando o posto de viral mais r\u00e1pido da hist\u00f3ria. Com pouco mais de 29 minutos de dura\u00e7\u00e3o, o v\u00eddeo mostra por que o l\u00edder do grupo rebelde Lord\u2019s Resistance Army (LAR), Joseph Kony, tornou-se o procurado n\u00famero 1 da lista de criminosos de guerra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-12T14:16:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T16:50:34+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Kony 2012: conhe\u00e7a Joseph Kony\",\"datePublished\":\"2012-03-12T14:16:30+00:00\",\"dateModified\":\"2026-01-20T16:50:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/\"},\"wordCount\":249,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"marketing viral\"],\"articleSection\":[\"Rede Magic\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/\",\"name\":\"Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-03-12T14:16:30+00:00\",\"dateModified\":\"2026-01-20T16:50:34+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/rede-magic\\\/kony-2012-conheca-joseph-kony\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"name\":\"Rede Magic\",\"description\":\"Ag\u00eancia de Total Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\",\"name\":\"Rede Magic\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"width\":660,\"height\":440,\"caption\":\"Rede Magic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RedeMagic\",\"https:\\\/\\\/www.instagram.com\\\/redemagic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redemagic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\",\"name\":\"Magic Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"caption\":\"Magic Web Design\"},\"sameAs\":[\"http:\\\/\\\/www.magicwebdesign.com.br\"],\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/","og_locale":"pt_BR","og_type":"article","og_title":"Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic","og_description":"Voc\u00ea j\u00e1 ouviu falar em Joseph Kony? Pois divulg\u00e1-lo \u00e9 a proposta da ONG Invisible Children, criadora do v\u00eddeo Kony 2012, que em\u00a0 uma semana teve mais de 100 milh\u00f5es de visualiza\u00e7\u00f5es no YouTube, ganhando o posto de viral mais r\u00e1pido da hist\u00f3ria. Com pouco mais de 29 minutos de dura\u00e7\u00e3o, o v\u00eddeo mostra por que o l\u00edder do grupo rebelde Lord\u2019s Resistance Army (LAR), Joseph Kony, tornou-se o procurado n\u00famero 1 da lista de criminosos de guerra.","og_url":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2012-03-12T14:16:30+00:00","article_modified_time":"2026-01-20T16:50:34+00:00","author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"Kony 2012: conhe\u00e7a Joseph Kony","datePublished":"2012-03-12T14:16:30+00:00","dateModified":"2026-01-20T16:50:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/"},"wordCount":249,"commentCount":1,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"keywords":["marketing viral"],"articleSection":["Rede Magic"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/","url":"https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/","name":"Kony 2012: conhe\u00e7a Joseph Kony - Rede Magic","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/#website"},"datePublished":"2012-03-12T14:16:30+00:00","dateModified":"2026-01-20T16:50:34+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redemagic.com\/blog\/rede-magic\/kony-2012-conheca-joseph-kony\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.redemagic.com\/blog\/#website","url":"https:\/\/www.redemagic.com\/blog\/","name":"Rede Magic","description":"Ag\u00eancia de Total Marketing","publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redemagic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.redemagic.com\/blog\/#organization","name":"Rede Magic","url":"https:\/\/www.redemagic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","width":660,"height":440,"caption":"Rede Magic"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RedeMagic","https:\/\/www.instagram.com\/redemagic\/","https:\/\/www.linkedin.com\/company\/redemagic"]},{"@type":"Person","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c","name":"Magic Web Design","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","caption":"Magic Web Design"},"sameAs":["http:\/\/www.magicwebdesign.com.br"],"url":"https:\/\/www.redemagic.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/comments?post=5696"}],"version-history":[{"count":15,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":26290,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/5696\/revisions\/26290"}],"wp:attachment":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media?parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/categories?post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/tags?post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}