{"id":5837,"date":"2012-03-26T11:36:28","date_gmt":"2012-03-26T14:36:28","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5837"},"modified":"2026-01-22T10:24:45","modified_gmt":"2026-01-22T13:24:45","slug":"as-redes-sociais-tambem-no-google-analytics","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/as-redes-sociais-tambem-no-google-analytics\/","title":{"rendered":"As redes sociais tamb\u00e9m no Google Analytics"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Dentro de algumas semanas, o<strong> Google Analytics<\/strong> disponibilizar\u00e1 uma nova funcionalidade para que os usu\u00e1rios da ferramenta consigam medir de forma palp\u00e1vel os resultados dos esfor\u00e7os nas <strong><a title=\"Por que compartilhamos?\" href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\">redes sociais<\/a><\/strong>.<\/p>\n<p>Apesar de j\u00e1 existirem diversas ferramentas que garantem o rastreamento de todas as atividades sobre os clientes nas redes sociais, o Analytics vem com uma proposta um pouco diferente.<\/p>\n<p><!--more--><\/p>\n<p>Em vez de mostrar n\u00fameros de intera\u00e7\u00f5es nas redes, ele mostra quantas dessas foram convertidas em visitas no site e, o mais importante, qual rede est\u00e1 de fato trazendo o resultado esperado. Ele promete tamb\u00e9m <strong>mensurar as convers\u00f5es indiretas<\/strong>, aquelas que ocorrem depois de dias da primeira visita. Com esses dados ficar\u00e1 mais f\u00e1cil definir quais redes sociais trazem os melhores resultados.<\/p>\n<p>A ferramenta tamb\u00e9m tem inten\u00e7\u00f5es futuras de mostrar em tempo real o que as pessoas est\u00e3o falando sobre as marcas, mas por enquanto essa funcionalidade s\u00f3 est\u00e1 dispon\u00edvel para o <strong><a title=\"Google Plus, n\u00e3o fuja dele\" href=\"https:\/\/www.redemagic.com\/blog\/google-plus-nao-fuja-dele\/\">Google+<\/a><\/strong>, rede social que, vale pontuar, continua sendo uma grande aposta da companhia.<\/p>\n<p><strong>Veja tamb\u00e9m: <a title=\"O que \u00e9 social business?\" href=\"https:\/\/www.redemagic.com\/blog\/o-que-e-social-business\/\">O que \u00e9 social business?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Dentro de algumas semanas, o<strong> Google Analytics<\/strong> disponibilizar\u00e1 uma nova funcionalidade para que os usu\u00e1rios da ferramenta consigam medir de forma palp\u00e1vel os resultados dos esfor\u00e7os nas <strong><a title=\"Por que compartilhamos?\" href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\">redes sociais<\/a><\/strong>.<\/p>\n<p>Apesar de j\u00e1 existirem diversas ferramentas que garantem o rastreamento de todas as atividades sobre os clientes nas redes sociais, o Analytics vem com uma proposta um pouco diferente.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2409],"tags":[956,391,1488],"class_list":["post-5837","post","type-post","status-publish","format-standard","hentry","category-performance-digital","tag-google-analytics","tag-roi","tag-social-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As redes sociais tamb\u00e9m no Google Analytics - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/as-redes-sociais-tambem-no-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As redes sociais tamb\u00e9m no Google Analytics - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Dentro de algumas semanas, o Google Analytics disponibilizar\u00e1 uma nova funcionalidade para que os usu\u00e1rios da ferramenta consigam medir de forma palp\u00e1vel os resultados dos esfor\u00e7os nas redes sociais. Apesar de j\u00e1 existirem diversas ferramentas que garantem o rastreamento de todas as atividades sobre os clientes nas redes sociais, o Analytics vem com uma proposta um pouco diferente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/as-redes-sociais-tambem-no-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-26T14:36:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T13:24:45+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"As redes sociais tamb\u00e9m no Google Analytics\",\"datePublished\":\"2012-03-26T14:36:28+00:00\",\"dateModified\":\"2026-01-22T13:24:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/\"},\"wordCount\":190,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"google analytics\",\"ROI\",\"social analytics\"],\"articleSection\":[\"Performance Digital\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/performance-digital\\\/as-redes-sociais-tambem-no-google-analytics\\\/\",\"name\":\"As redes sociais tamb\u00e9m no Google Analytics - 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