{"id":5890,"date":"2012-04-04T13:38:42","date_gmt":"2012-04-04T16:38:42","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5890"},"modified":"2026-01-21T13:16:38","modified_gmt":"2026-01-21T16:16:38","slug":"google-vai-matar-o-seo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/google-vai-matar-o-seo\/","title":{"rendered":"Google vai matar o SEO?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p><strong><a href=\"http:\/\/searchengineland.com\/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627\" target=\"_blank\" rel=\"noopener\">Matt Cutts<\/a>, <\/strong>engenheiro de webspam do<strong> Google<\/strong>, disse no <a href=\"http:\/\/schedule.sxsw.com\/2012\/events\/event_IAP11742\" target=\"_blank\" rel=\"noopener\"><strong>SXSW 2012<\/strong><\/a> que a empresa vai penalizar sites otimizados demais. Segundo ele, ser\u00e1 uma ca\u00e7a \u00e0s bruxas \u201catr\u00e1s daqueles que enchem a p\u00e1gina de palavras-chave, trocam muitos links ou v\u00e3o al\u00e9m do que normalmente se espera de um site\u201d. Hoje, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/\">blog da Magic Web Design<\/a><\/strong> vai discutir esta quest\u00e3o: se o Google vai punir quem abusa do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/diferenca-entre-white-hat-seo-e-black-hat-seo\/\">SEO<\/a><\/strong>, \u00e9 necess\u00e1rio trabalhar essa t\u00e9cnica no site?<\/p>\n<p>Sim, e n\u00e3o dizemos isso apenas porque vendemos esse servi\u00e7o. O SEO, n\u00e3o em excesso, \u00e9 importante. Com t\u00e9cnicas bem trabalhadas e com conte\u00fado de qualidade, seu site pode ser mais facilmente encontrado pelo <strong>Google Bot<\/strong>, rob\u00f4 que verifica a import\u00e2ncia das p\u00e1ginas e as rankeia.<\/p>\n<p><!--more--><\/p>\n<p>O <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-o-google-como-vai\/\">Google<\/a><\/strong>, na verdade, vai punir quem abusa de SEO e descarta a <strong>qualidade no conte\u00fado<\/strong>. Sabe quando voc\u00ea entra em um site e, quando l\u00ea o conte\u00fado, v\u00ea diversas palavras repetidas, informa\u00e7\u00f5es sem nexo, erros de gram\u00e1tica e milh\u00f5es de links? Pois \u00e9 isso que o Google vai punir.<\/p>\n<p>E a empresa est\u00e1 certa. Afinal, uma p\u00e1gina, antes de ser publicada na <strong><a href=\"https:\/\/www.redemagic.com\/blog\/ativismo-online-mostra-a-forca-da-internet\/\">internet<\/a><\/strong>, deve ser planejada tanto para o usu\u00e1rio quanto para o mecanismo de busca, e n\u00e3o somente para o \u00faltimo.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/a-inovacao-seo\/\">A inova\u00e7\u00e3o SEO<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p><strong><a href=\"http:\/\/searchengineland.com\/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627\" target=\"_blank\" rel=\"noopener\">Matt Cutts<\/a>, <\/strong>engenheiro de webspam do<strong> Google<\/strong>, disse no <a href=\"http:\/\/schedule.sxsw.com\/2012\/events\/event_IAP11742\" target=\"_blank\" rel=\"noopener\"><strong>SXSW 2012<\/strong><\/a> que a empresa vai penalizar sites otimizados demais. Segundo ele, ser\u00e1 uma ca\u00e7a \u00e0s bruxas \u201catr\u00e1s daqueles que enchem a p\u00e1gina de palavras-chave, trocam muitos links ou v\u00e3o al\u00e9m do que normalmente se espera de um site\u201d. Hoje, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/\">blog da Magic Web Design<\/a><\/strong> vai discutir esta quest\u00e3o: se o Google vai punir quem abusa do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/diferenca-entre-white-hat-seo-e-black-hat-seo\/\">SEO<\/a><\/strong>, \u00e9 necess\u00e1rio trabalhar essa t\u00e9cnica no site?<\/p>\n<p>Sim, e n\u00e3o dizemos isso apenas porque vendemos esse servi\u00e7o. O SEO, n\u00e3o em excesso, \u00e9 importante. Com t\u00e9cnicas bem trabalhadas e com conte\u00fado de qualidade, seu site pode ser mais facilmente encontrado pelo <strong>Google Bot<\/strong>, rob\u00f4 que verifica a import\u00e2ncia das p\u00e1ginas e as rankeia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[1515,301],"class_list":["post-5890","post","type-post","status-publish","format-standard","hentry","category-seo","tag-busca-no-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google vai matar o SEO? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/google-vai-matar-o-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google vai matar o SEO? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Matt Cutts, engenheiro de webspam do Google, disse no SXSW 2012 que a empresa vai penalizar sites otimizados demais. Segundo ele, ser\u00e1 uma ca\u00e7a \u00e0s bruxas \u201catr\u00e1s daqueles que enchem a p\u00e1gina de palavras-chave, trocam muitos links ou v\u00e3o al\u00e9m do que normalmente se espera de um site\u201d. Hoje, o blog da Magic Web Design vai discutir esta quest\u00e3o: se o Google vai punir quem abusa do SEO, \u00e9 necess\u00e1rio trabalhar essa t\u00e9cnica no site? Sim, e n\u00e3o dizemos isso apenas porque vendemos esse servi\u00e7o. O SEO, n\u00e3o em excesso, \u00e9 importante. 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