{"id":5982,"date":"2012-04-05T09:08:16","date_gmt":"2012-04-05T12:08:16","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=5982"},"modified":"2026-01-22T10:38:43","modified_gmt":"2026-01-22T13:38:43","slug":"impactos-da-timeline-do-facebook-para-as-marcas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/impactos-da-timeline-do-facebook-para-as-marcas\/","title":{"rendered":"Impactos da Timeline do Facebook para as marcas"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/impactos-da-timeline-do-facebook-para-as-marcas\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5984\" title=\"Impactos da Timeline do Facebook para as marcas\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/04\/funpage-magic-web-design.png\" alt=\"Impactos da Timeline do Facebook para as marcas\" width=\"550\" height=\"245\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/04\/funpage-magic-web-design.png 848w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2012\/04\/funpage-magic-web-design-300x134.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Se voc\u00ea trabalha com <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>marketing na web<\/strong><\/a>, alterou a p\u00e1gina da sua marca no <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-uma-historia\/\"><strong>Facebook<\/strong><\/a> para o padr\u00e3o <strong>Timeline<\/strong> antes dos concorrentes e est\u00e1 se perguntando se valeu realmente a pena ter feito isso, eis uma boa not\u00edcia: o novo formato est\u00e1 gerando <strong>mais engajamento<\/strong> por parte dos internautas, segundo estudo realizado pela empresa <strong>Simply Measured<\/strong>.<\/p>\n<p>Com o objetivo de ir al\u00e9m do hype e analisar o <strong>real impacto da mudan\u00e7a<\/strong> para as primeiras marcas que passaram por ela, os pesquisadores analisaram 15 <a href=\"https:\/\/www.redemagic.com\/blog\/brand-pages-no-twitter\/\"><strong>brand pages<\/strong><\/a> em dois espa\u00e7os de tempo, sendo o primeiro entre 1\u00ba de janeiro e 29 de fevereiro (antes da Timeline) e o segundo entre o dia 29 de fevereiro (dia em que o Facebook liberou o formato para as marcas) e 26 de mar\u00e7o. Ent\u00e3o os resultados foram comparados, veja:<\/p>\n<p><!--more--><\/p>\n<p>&#8211; <strong>14%<\/strong> de aumento no engajamento dos f\u00e3s;<\/p>\n<p>&#8211; <strong>46%<\/strong> de crescimento no engajamento com conte\u00fados postados;<\/p>\n<p>&#8211; <strong>65%<\/strong> de aumento no engajamento com conte\u00fados interativos postados.<\/p>\n<p>Apesar de a amostragem ser considerada pequena at\u00e9 pelos pr\u00f3prios realizadores da pesquisa (o que poderia acabar gerando a desconfian\u00e7a de um resultado tendencioso), <strong>Adam Schoenfeld<\/strong>, CEO da Simply Measured, afirma que os resultados, ainda que apenas preliminares, s\u00e3o v\u00e1lidos e devem ser levados em considera\u00e7\u00e3o pela maneira como foram conseguidos.<\/p>\n<p>De acordo com o Facebook, um quarto das marcas presentes na rede social j\u00e1 havia aderido ao formato na primeira semana em que ele estava dispon\u00edvel. O formato antigo, desde o dia 30 de mar\u00e7o, j\u00e1 n\u00e3o existe mais para empresas.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/nova-timeline-do-facebook-promete-expor-ainda-mais-a-sua-vida\/\">Nova Timeline do Facebook promete expor ainda mais a sua vida<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/impactos-da-timeline-do-facebook-para-as-marcas\"><\/a><\/p>\n<p>Se voc\u00ea trabalha com <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>marketing na web<\/strong><\/a>, alterou a p\u00e1gina da sua marca no <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-uma-historia\/\"><strong>Facebook<\/strong><\/a> para o padr\u00e3o <strong>Timeline<\/strong> antes dos concorrentes e est\u00e1 se perguntando se valeu realmente a pena ter feito isso, eis uma boa not\u00edcia: o novo formato est\u00e1 gerando <strong>mais engajamento<\/strong> por parte dos internautas, segundo estudo realizado pela empresa <strong>Simply Measured<\/strong>.<\/p>\n<p>Com o objetivo de ir al\u00e9m do hype e analisar o <strong>real impacto da mudan\u00e7a<\/strong> para as primeiras marcas que passaram por ela, os pesquisadores analisaram 15 <a href=\"https:\/\/www.redemagic.com\/blog\/brand-pages-no-twitter\/\"><strong>brand pages<\/strong><\/a> em dois espa\u00e7os de tempo, sendo o primeiro entre 1\u00ba de janeiro e 29 de fevereiro (antes da Timeline) e o segundo entre o dia 29 de fevereiro (dia em que o Facebook liberou o formato para as marcas) e 26 de mar\u00e7o. Ent\u00e3o os resultados foram comparados, veja:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[2323,1552,1812,2324,729,1554],"class_list":["post-5982","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing","category-marketing-conteudo","tag-resultados","tag-simply-measured","tag-timeline","tag-timeline-empresas","tag-timeline-facebook","tag-timeline-fanpages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impactos da Timeline do Facebook para as marcas - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/impactos-da-timeline-do-facebook-para-as-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impactos da Timeline do Facebook para as marcas - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea trabalha com marketing na web, alterou a p\u00e1gina da sua marca no Facebook para o padr\u00e3o Timeline antes dos concorrentes e est\u00e1 se perguntando se valeu realmente a pena ter feito isso, eis uma boa not\u00edcia: o novo formato est\u00e1 gerando mais engajamento por parte dos internautas, segundo estudo realizado pela empresa Simply Measured. 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