﻿{"id":6075,"date":"2012-04-12T08:47:39","date_gmt":"2012-04-12T11:47:39","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=6075"},"modified":"2026-01-20T12:15:15","modified_gmt":"2026-01-20T15:15:15","slug":"facebook-prepara-buscador-para-competir-com-google","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-prepara-buscador-para-competir-com-google\/","title":{"rendered":"Facebook prepara buscador para competir com Google"},"content":{"rendered":"<p style=\"text-align: left;\">Segundo reportagem publicada pela <strong>BusinessWeek<\/strong>, o <strong>Facebook<\/strong> estaria preparando uma <a href=\"https:\/\/www.redemagic.com\/blog\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\"><strong>ferramenta de busca<\/strong><\/a> para competir com o<a href=\"https:\/\/www.redemagic.com\/blog\/nova-politica-de-privacidade-do-google-entra-em-vigor\/\"> <strong>Google<\/strong><\/a>. Essa ferramenta, segundo fontes n\u00e3o reveladas, pesquisaria mais facilmente atualiza\u00e7\u00f5es de status, fotos e v\u00eddeos. A equipe que comanda o projeto \u00e9 liderada por um ex-engenheiro do Google, <strong>Lars Rasmussen<\/strong>.<\/p>\n<p><!--more-->N\u00e3o \u00e9 surpreendente que o Facebook esteja desenvolvendo sua pr\u00f3pria ferramenta de busca, que \u00e9 uma das principais portas de entrada para novos<strong> internautas<\/strong>. A disputa se acirrou entre as duas empresas quando em junho do ano passado o Google lan\u00e7ou sua rede social, o <a href=\"https:\/\/www.redemagic.com\/blog\/google-plus-nao-fuja-dele\/\"><strong>Google+<\/strong><\/a>. Enquanto o Google avan\u00e7a no territ\u00f3rio do Facebook, a rede social faz o mesmo para cima da gigante das buscas.<\/p>\n<p>Segundo analistas, se a<strong> ferramenta do Facebook<\/strong> for melhor ou ao menos decente, a empresa ter\u00e1 muito mais apelo ao vender <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-divulga-novas-maneiras-de-se-fazer-publicidade-na-rede\/\"><strong>publicidade<\/strong><\/a>, j\u00e1 que seus dados de usu\u00e1rios s\u00e3o bem maiores que os do Google, o que permitiria uma melhor <strong>segmenta\u00e7\u00e3o dos an\u00fancios<\/strong>. No entanto, os analistas fazem uma ressalva: qualquer falha na tentativa do Facebook de conquistar um novo mercado pode prejudicar sua posi\u00e7\u00e3o como um todo.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-vai-lancar-um-navegador-proprio\/\">Facebook vai lan\u00e7ar um navegador pr\u00f3prio?<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\">Segundo reportagem publicada pela <strong>BusinessWeek<\/strong>, o <strong>Facebook<\/strong> estaria preparando uma <a href=\"https:\/\/www.redemagic.com\/blog\/pesquisa-aponta-dados-de-como-o-brasileiro-busca-na-web\/\"><strong>ferramenta de busca<\/strong><\/a> para competir com o<a href=\"https:\/\/www.redemagic.com\/blog\/nova-politica-de-privacidade-do-google-entra-em-vigor\/\"> <strong>Google<\/strong><\/a>. Essa ferramenta, segundo fontes n\u00e3o reveladas, pesquisaria mais facilmente atualiza\u00e7\u00f5es de status, fotos e v\u00eddeos. A equipe que comanda o projeto \u00e9 liderada por um ex-engenheiro do Google, <strong>Lars Rasmussen<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1598],"class_list":["post-6075","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-lars-rasmussem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook prepara buscador para competir com Google - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-prepara-buscador-para-competir-com-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook prepara buscador para competir com Google - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Segundo reportagem publicada pela BusinessWeek, o Facebook estaria preparando uma ferramenta de busca para competir com o Google. 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