{"id":6359,"date":"2012-04-23T11:40:29","date_gmt":"2012-04-23T14:40:29","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=6359"},"modified":"2026-01-20T14:11:40","modified_gmt":"2026-01-20T17:11:40","slug":"panicat-babi-rossi-careca-panico-na-band","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/panicat-babi-rossi-careca-panico-na-band\/","title":{"rendered":"Panicat Babi Rossi fica careca ao vivo no P\u00e2nico na Band e assunto viraliza na web"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Desde que foi para a televis\u00e3o, o pessoal do <strong>P\u00e2nico<\/strong> tem gerado pol\u00eamicas que repercutem no mundo real, viralizam no <a href=\"https:\/\/www.redemagic.com\/blog\/as-criticas-aos-dominios-xxx\/\"><strong>dom\u00ednio virtual<\/strong><\/a> e ajudam o programa, agora na Band, a se manter em voga. Mas a que custo? No \u00faltimo domingo (dia 22), visando os t\u00e3o batalhados <strong>pontos de audi\u00eancia<\/strong>, o grupo tomou uma atitude que fez jus \u00e0 imagem controversa que construiu nos \u00faltimos anos: a <strong>Panicat Babi Rossi<\/strong> teve seu cabelo raspado ao vivo em rede nacional. E os<strong> internautas t\u00eam parte da &#8220;culpa&#8221;<\/strong>.<\/p>\n<p>A a\u00e7\u00e3o se deu gra\u00e7as \u00e0 ajuda de milhares de pessoas que twittaram, a pedido do P\u00e2nico, o que a mo\u00e7a deveria fazer para repaginar seu visual. O resultado foram duas <strong>hashtags<\/strong> que logo alcan\u00e7aram os <strong>TT&#8217;s<\/strong>: <strong>#carequinhadotas<\/strong> e <strong>#cabelinhodoneymar<\/strong>. Depois disso, os internautas poderiam escolher umas das duas op\u00e7\u00f5es para que Babi mudasse seu visual. Em quest\u00e3o de poucas horas o assunto j\u00e1 era o mais comentado nas redes e no dia seguinte j\u00e1 havia <a href=\"https:\/\/www.redemagic.com\/blog\/os-grandes-virais-da-internet\/\"><strong>viralizado na internet<\/strong><\/a>. Depois de muita repercuss\u00e3o, Babi p\u00f4de escolher qual das duas op\u00e7\u00f5es queria e acabou optando por raspar a cabe\u00e7a. Intencional ou n\u00e3o, o fato rendeu muita <strong>repercuss\u00e3o<\/strong>.<\/p>\n<p><!--more-->O resultado? <strong>Primeiro lugar no Ibope<\/strong> por 32 minutos, com pico de 16 pontos e m\u00e9dia de 10, al\u00e9m de uma <strong>repercuss\u00e3o massiva nas redes sociais<\/strong>, chegando a ser<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/o-real-valor-dos-trending-topics\/\">Trending Topics<\/a> Worldwide no Twitter<\/strong>. O P\u00e2nico conseguiu de novo. Entre domingo e segunda-feira, pouco se falou sobre outra coisa. No Google, o assunto dominou os resultados de busca e choveram men\u00e7\u00f5es ao Twitter do P\u00e2nico e de Babi. Mas, de novo, a que custo? N\u00e3o \u00e9 nosso objetivo decidir se o que aconteceu foi legal ou um absurdo, tampouco defender um dos v\u00e1rios lados. O que queremos aqui \u00e9, sim, entender como o p\u00fablico recebeu o acontecido.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p>Teve quem riu, quem n\u00e3o achou gra\u00e7a e quem se ofendeu. Quem achou que a garota ficou linda e quem achou que ela estragou a pr\u00f3pria imagem. Quem atacou o programa, quem defendeu e quem afirmou achar a discuss\u00e3o irrelevante.<\/p>\n<p style=\"text-align: center;\">\n<p><strong>Como mensurar?<\/strong> O fato \u00e9 que mais uma vez uma <strong>viraliza\u00e7\u00e3o<\/strong> como essa nos faz refletir sobre o <a href=\"https:\/\/www.redemagic.com\/blog\/novas-midias-comprometa-se-ou-morra\/\"><strong>poder das m\u00eddias sociais<\/strong><\/a> e sobre como assuntos que podem ser considerados irrelevantes passam a estar na boca do povo num estalar de dedos. Como avaliar a import\u00e2ncia que as pessoas d\u00e3o e o que as motiva a fazerem tanto barulho, seja se posicionando contra ou a favor do assunto?<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/luiza-no-canada-e-o-marketing-viral\/\">Lu\u00edza no Canad\u00e1 e o marketing viral<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que foram para a televis\u00e3o, os caras do P\u00e2nico t\u00eam gerado pol\u00eamicas que repercutem no mundo real, viralizam no dom\u00ednio virtual e ajudam o programa, agora na Band, a se manter em voga. Mas a que custo? No \u00faltimo domingo (dia 22), visando os t\u00e3o batalhados pontos de audi\u00eancia, o grupo tomou uma atitude que fez jus \u00e0 imagem controversa que constru\u00edram nos \u00faltimos anos: a Panicat Babi Rossi teve seu cabelo raspado ao vivo em rede nacional. E os internautas t\u00eam parte da &#8220;culpa&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[253],"class_list":["post-6359","post","type-post","status-publish","format-standard","hentry","category-comunicacao","category-marketing-digital","tag-marketing-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panicat Babi Rossi fica careca ao vivo no P\u00e2nico na Band e assunto viraliza na web - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/panicat-babi-rossi-careca-panico-na-band\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panicat Babi Rossi fica careca ao vivo no P\u00e2nico na Band e assunto viraliza na web - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Desde que foram para a televis\u00e3o, os caras do P\u00e2nico t\u00eam gerado pol\u00eamicas que repercutem no mundo real, viralizam no dom\u00ednio virtual e ajudam o programa, agora na Band, a se manter em voga. 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