{"id":6978,"date":"2012-05-16T16:44:12","date_gmt":"2012-05-16T19:44:12","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=6978"},"modified":"2026-01-21T14:18:29","modified_gmt":"2026-01-21T17:18:29","slug":"panorama-mercado-mobile-brasileiro","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/panorama-mercado-mobile-brasileiro\/","title":{"rendered":"Um panorama do mercado mobile brasileiro"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Uma pesquisa divulgada pelo<strong> Ipsos Media CT<\/strong>, feita em parceria com o <a href=\"https:\/\/www.redemagic.com\/blog\/google-drive-servico-armazenamento-do-google\/\"><strong>Google<\/strong><\/a> e outras duas empresas, mostrou que o Brasil j\u00e1 possui <strong>27 milh\u00f5es de usu\u00e1rios de smartphone<\/strong> (ou 14% da popula\u00e7\u00e3o). S\u00f3 para efeito de compara\u00e7\u00e3o, a Alemanha possui 24 milh\u00f5es de usu\u00e1rios e a Fran\u00e7a, 25.<\/p>\n<p>Al\u00e9m disso, a pesquisa trouxe dados interessantes para as empresas sobre os <strong>h\u00e1bitos dos usu\u00e1rios de smartphones<\/strong>:<\/p>\n<p><!--more--><\/p>\n<p><strong>&#8211; Internet:<\/strong> 73% dos usu\u00e1rios de smartphone acessam a <a href=\"https:\/\/www.redemagic.com\/blog\/ativismo-online-mostra-a-forca-da-internet\/\"><strong>internet<\/strong><\/a> todos os dias atrav\u00e9s do dispositivo;<\/p>\n<p><strong>&#8211; Mapas:<\/strong> 88% desses usu\u00e1rios procuram informa\u00e7\u00f5es locais e 92% tomam decis\u00f5es em decorr\u00eancia dessa busca;<\/p>\n<p><strong>&#8211; Compras:<\/strong> o smartphone se tornou essencial na <strong>busca por informa\u00e7\u00f5es de compra<\/strong>. Dos consumidores, 80% pesquisam informa\u00e7\u00f5es sobre um produto ou servi\u00e7o no celular;<\/p>\n<p><strong>&#8211; An\u00fancios:<\/strong> 94% dos usu\u00e1rios veem <strong>an\u00fancios<\/strong> no smartphone. Al\u00e9m disso, 75% dos usu\u00e1rios realizam uma busca no celular ap\u00f3s ver uma campanha off-line.<\/p>\n<p><strong>&#8211; <\/strong>As<strong> redes sociais e v\u00eddeos<\/strong>\u00a0se mostram muito importantes para quem tem smartphone, j\u00e1 que <strong>75% assiste a v\u00eddeos e 88% acessa as redes<\/strong> \u2013 desses, 53% o fazem todos os dias.<\/p>\n<p><strong>H\u00e1bitos de uso<\/strong><\/p>\n<p>A maioria desses usu\u00e1rios (73%) n\u00e3o sai sem seu smartphone, que tamb\u00e9m \u00e9 usado em casa (96%), no trabalho (82%), em restaurantes (69%), lojas (66%), no tr\u00e2nsito (64%), dentre outros. Esses n\u00fameros mostram diversas <strong>oportunidades de impactar o consumidor<\/strong> em v\u00e1rios momentos, com<strong> campanhas focadas<\/strong> de acordo com a situa\u00e7\u00e3o em que ele se encontra.<\/p>\n<p>Muitos usu\u00e1rios <strong>usam o smartphone enquanto executam outras tarefas<\/strong>, como ouvir m\u00fasica (83%), assistir \u00e0 TV (46%) e assistir a filmes (29%).<\/p>\n<p><strong>Informa\u00e7\u00f5es locais<\/strong><\/p>\n<p>A <strong>busca por informa\u00e7\u00f5es locais<\/strong> tamb\u00e9m \u00e9 um h\u00e1bito desses usu\u00e1rios. Segundo a pesquisa, 88% j\u00e1 procuram esse tipo de informa\u00e7\u00e3o. Dentre esses, 63% entram em contato com a empresa, 66% a visitam e 55% fazem uma compra, demonstrando que eles n\u00e3o somente buscam uma informa\u00e7\u00e3o, mas tamb\u00e9m tomam algum tipo de atitude.<\/p>\n<p><strong>Compras<\/strong><\/p>\n<p>O aparelho tamb\u00e9m \u00e9 a principal companhia dos usu\u00e1rios de smartphone nas <strong>compras<\/strong>, pois 31% deles levam o dispositivo para <strong>comparar pre\u00e7os e se informarem sobre os produtos<\/strong>, e 30% j\u00e1 mudaram de ideia sobre a compra ou servi\u00e7o on-line com base nas informa\u00e7\u00f5es coletadas atrav\u00e9s do aparelho. A pesquisa indica ainda que muitos usu\u00e1rios iniciam a pesquisa no smartphone para depois efetuarem a compra em outro meio: 45% realizam a compra no computador e 30% na loja f\u00edsica.<\/p>\n<p>A <strong>compra atrav\u00e9s do smartphone<\/strong> tamb\u00e9m j\u00e1 \u00e9 um h\u00e1bito para 66% deles, que fazem ao menos uma por m\u00eas atrav\u00e9s do aparelho. Dentre aqueles que n\u00e3o fizeram uma compra pelo celular, a principal barreira \u00e9 sensa\u00e7\u00e3o de falta de seguran\u00e7a. Para 15%, a compra pelo celular \u00e9 muito complicada. Apesar disso, 33% esperam fazer compras por esse meio no futuro.<\/p>\n<p><strong>Futuro<\/strong><\/p>\n<p>Enquanto a <strong><a href=\"http:\/\/services.google.com\/fh\/files\/blogs\/our_mobile_planet_brazil_pt_BR.pdf\" target=\"_blank\" rel=\"noopener\">pesquisa do Ipsos<\/a><\/strong> indica que existem 27 milh\u00f5es de usu\u00e1rios de smartphone no Brasil, o \u00faltimo dado oficial da Anatel indica que no Brasil h\u00e1 mais de <strong>250 milh\u00f5es de linhas m\u00f3veis ativas<\/strong>, mostrando que ainda h\u00e1 um <strong>grande futuro para o mobile no Brasil.<\/strong><\/p>\n<p><strong>Veja tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.redemagic.com\/blog\/os-smartphones-e-o-social-mobile\/\"><strong>Os smartphones e o social mobile<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa divulgada pelo Ipsos Media CT, feita em parceria com o Google e outras duas empresas, mostrou que o Brasil j\u00e1 possui 27 milh\u00f5es de usu\u00e1rios de smartphone (ou 14%da popula\u00e7\u00e3o). S\u00f3 para efeito de compara\u00e7\u00e3o, a Alemanha possui 24 milh\u00f5es de usu\u00e1rios e a Fran\u00e7a, 25.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[168,317,1094],"class_list":["post-6978","post","type-post","status-publish","format-standard","hentry","category-comunicacao","category-marketing-digital","tag-google","tag-mobile","tag-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um panorama do mercado mobile brasileiro - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/panorama-mercado-mobile-brasileiro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um panorama do mercado mobile brasileiro - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Uma pesquisa divulgada pelo Ipsos Media CT, feita em parceria com o Google e outras duas empresas, mostrou que o Brasil j\u00e1 possui 27 milh\u00f5es de usu\u00e1rios de smartphone (ou 14%da popula\u00e7\u00e3o). 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