{"id":7048,"date":"2012-05-22T16:26:28","date_gmt":"2012-05-22T19:26:28","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=7048"},"modified":"2024-07-31T11:34:02","modified_gmt":"2024-07-31T14:34:02","slug":"desafios-para-o-facebook-apos-ipo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/desafios-para-o-facebook-apos-ipo\/","title":{"rendered":"Desafios para o Facebook ap\u00f3s IPO"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Agora que o <a href=\"https:\/\/www.redemagic.com\/blog\/censura-de-comentarios-no-facebook\/\"><strong>Facebook<\/strong><\/a> abriu o seu capital, precisar\u00e1 estar dentro do mundo dos acionistas, relat\u00f3rios de resultados e press\u00e3o para eleva\u00e7\u00e3o do lucro das opera\u00e7\u00f5es, j\u00e1 que sua estreia n\u00e3o teve o sucesso esperado &#8211; no primeiro dia as a\u00e7\u00f5es permaneceram est\u00e1veis (fechando a U$38 cada) e no dia seguinte tiveram uma queda de 11%, custando cerca de U$34. Para <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-uma-historia\/\"><strong>Mark Zuckerberg<\/strong><\/a>, a <strong>IPO &#8211; <\/strong>que teve uma proje\u00e7\u00e3o de lucro cerca de U$16 bilh\u00f5es na estreia &#8211; de sua rede social \u00e9, al\u00e9m de uma op\u00e7\u00e3o para aumentar o capital, uma oportunidade para manter o <strong>mundo cada dia mais conectado<\/strong>.<\/p>\n<p>Por\u00e9m, a empresa ter\u00e1 a partir de agora alguns <strong>desafios<\/strong> a superar com a sua <strong>presen\u00e7a na bolsa de valores<\/strong>, j\u00e1 que isso demanda ainda mais <strong>responsabilidade e compromisso com os usu\u00e1rios<\/strong>:<\/p>\n<p><!--more--><strong>Confian\u00e7a<\/strong> \u2013 O Facebook, embora continue crescendo, n\u00e3o teve a sua mudan\u00e7a na <strong>pol\u00edtica de privacidade<\/strong> completamente aceita pelos usu\u00e1rios. De acordo com uma pesquisa do AP-CNBC, 59% deles n\u00e3o confiam na rede social e 54% n\u00e3o se sentem seguros para adquirir produtos atrav\u00e9s dessa plataforma. Para conquistar e manter a sua <strong>confian\u00e7a<\/strong>, a <strong>rede social<\/strong> precisa ser mais clara quanto \u00e0 forma como os <strong>dados dos usu\u00e1rios<\/strong> ser\u00e3o utilizados.<\/p>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/panorama-mercado-mobile-brasileiro\/\"><strong>Mobilidade<\/strong><\/a> \u2013 A utiliza\u00e7\u00e3o do Facebook nos <strong>smartphones<\/strong> \u00e9 um dos servi\u00e7os mais populares. Segundo estudo do instituto <strong>comScore<\/strong>, 80% dos usu\u00e1rios s\u00e3o maiores de 18 anos nos Estados Unidos. Se a rede social tivesse o <strong>seu pr\u00f3prio sistema para celulares e tablets<\/strong>, o p\u00fablico poderia ser maior. Por\u00e9m, o <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-anuncia-loja-propria-de-aplicativos\/\"><strong>App Center<\/strong><\/a>, que deve ser lan\u00e7ado em breve, pode ser o come\u00e7o dessas alternativas.<\/p>\n<p><strong>Compartilhamento excessivo<\/strong> \u2013 O <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-compartilhamos\/\"><strong>compartilhamento de conte\u00fado<\/strong><\/a> na rede social est\u00e1 causando o caos nas <strong>timelines<\/strong>. Um recurso que tem causado bastante discuss\u00e3o e descontentamento \u00e9 o <strong>compartilhamento autom\u00e1tico<\/strong> ap\u00f3s a leitura de uma not\u00edcia, seja ela qual for. Na maioria das vezes, n\u00e3o \u00e9 interessante ao usu\u00e1rio compartilhar, mas ele \u00e9 feito mesmo assim.<\/p>\n<p><strong>Startups \u2013<\/strong> o Facebook cresce e enfrenta alguns percal\u00e7os, como <strong>manter-se \u00e1gil para superar algumas startups<\/strong>. Um exemplo \u00e9 o <a href=\"https:\/\/www.redemagic.com\/blog\/instagram-agora-e-para-todos\/\"><strong>Instagram<\/strong><\/a>. A rede de compartilhamento de fotos foi adquirida pelo Facebook por <strong>1 bilh\u00e3o de d\u00f3lares<\/strong>, por\u00e9m, a rede de Zuckerberg n\u00e3o poder\u00e1 fazer isso com todas as empresas desse tipo, ent\u00e3o deve se planejar.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-ipo\/\">Facebook estreia na Nasdaq com recorde de IPO<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agora que o Facebook abriu o seu capital, precisar\u00e1 estar dentro do mundo dos acionistas, relat\u00f3rios de resultados e press\u00e3o para eleva\u00e7\u00e3o do lucro das opera\u00e7\u00f5es. Para Mark Zuckerberg, a IPO de sua rede social \u00e9, al\u00e9m de uma op\u00e7\u00e3o para aumentar o capital, uma oportunidade para manter o mundo a cada dia mais conectado.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127],"class_list":["post-7048","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desafios para o Facebook ap\u00f3s IPO - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/desafios-para-o-facebook-apos-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desafios para o Facebook ap\u00f3s IPO - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Agora que o Facebook abriu o seu capital, precisar\u00e1 estar dentro do mundo dos acionistas, relat\u00f3rios de resultados e press\u00e3o para eleva\u00e7\u00e3o do lucro das opera\u00e7\u00f5es. Para Mark Zuckerberg, a IPO de sua rede social \u00e9, al\u00e9m de uma op\u00e7\u00e3o para aumentar o capital, uma oportunidade para manter o mundo a cada dia mais conectado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/desafios-para-o-facebook-apos-ipo\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-22T19:26:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T14:34:02+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Desafios para o Facebook ap\u00f3s IPO\",\"datePublished\":\"2012-05-22T19:26:28+00:00\",\"dateModified\":\"2024-07-31T14:34:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"Facebook\"],\"articleSection\":[\"M\u00eddias Sociais\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/redes-sociais\\\/desafios-para-o-facebook-apos-ipo\\\/\",\"name\":\"Desafios para o Facebook ap\u00f3s IPO - 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