{"id":7134,"date":"2012-05-29T06:00:34","date_gmt":"2012-05-29T09:00:34","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=7134"},"modified":"2026-01-20T11:56:34","modified_gmt":"2026-01-20T14:56:34","slug":"axis-o-novo-buscador-do-yahoo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/","title":{"rendered":"Axis, o novo buscador do Yahoo!"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>O\u00a0<strong>Yahoo<\/strong>! est\u00e1 lan\u00e7ando uma <strong>nova ferramenta de busca<\/strong> que \u00e9 capaz de alterar os navegadores de outras empresas (Chrome, Firefox, Internet Explorer e Safari) para exibir <strong>resultados de pesquisa em um novo formato<\/strong>, com <strong>thumbnails<\/strong>.<\/p>\n<p>Nomeado de <a href=\"http:\/\/axis.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Axis<\/strong><\/a>, o <a href=\"https:\/\/www.redemagic.com\/blog\/voce-sabe-pesquisar-no-google\/\"><strong>buscador<\/strong><\/a> tem vers\u00f5es para desktop e <a href=\"https:\/\/www.redemagic.com\/blog\/panorama-mercado-mobile-brasileiro\/\"><strong>dispositivos m\u00f3veis<\/strong><\/a> da Apple. Lan\u00e7ado na<strong> App Store<\/strong>, o Yahoo! tamb\u00e9m liberou plugins para navegadores no site oficial. Esses plugins, ao serem instalados, pedem permiss\u00e3o para acessar dados do usu\u00e1rio como hist\u00f3rico, atividade de guias e de navega\u00e7\u00e3o e a lista de aplica\u00e7\u00f5es, extens\u00f5es e temas do navegador.<\/p>\n<p>Ao p\u00e9 da p\u00e1gina \u00e9 exibida uma barra em preto com uma caixa de texto do <strong>browser<\/strong> e outras fun\u00e7\u00f5es. O Axis exibe <strong>resultados de pesquisa em miniaturas<\/strong> percorridas horizontalmente e oferece servi\u00e7o de marcadores como \u201ctend\u00eancias de busca\u201d, \u201cfavoritos\u201d e \u201cler depois\u201d.<\/p>\n<p><!--more-->Parece ser bem bacana, mas em menos de 24 horas de funcionamento foi descoberta por um blogueiro uma<strong> falha de seguran\u00e7a<\/strong>. Ele examinou o c\u00f3digo de plugin para o Chrome e afirmou que a extens\u00e3o do Axis possui um arquivo de certifica\u00e7\u00e3o privado do Yahoo!. Se o <strong>acesso ao arquivo da empresa<\/strong> fosse descoberto por uma pessoa mal intencionada, ela poderia originar uma<strong> extens\u00e3o falsa<\/strong> que poderia levar o Chrome a autentic\u00e1-la como sendo da Yahoo!.<\/p>\n<p>O diretor de produto da companhia,<strong> Ethan Batraski<\/strong>, comentou o relat\u00f3rio de erro do blogueiro informando que tal descoberta fez com que o Yahoo! desativasse a extens\u00e3o na <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-anuncia-loja-propria-de-aplicativos\/\"><strong>loja on-line<\/strong><\/a> para evitar que o arquivo fosse copiado e utilizado de forma indevida, at\u00e9 que o erro fosse resolvido.<\/p>\n<p style=\"text-align: center;\">\n<p><strong>A concorr\u00eancia n\u00e3o fica para tr\u00e1s<\/strong><\/p>\n<p><strong>Alguns buscadores tamb\u00e9m est\u00e3o adotando um novo formato<\/strong> para que o usu\u00e1rio encontre informa\u00e7\u00f5es sem precisar clicar p\u00e1gina por p\u00e1gina. A <strong>Microsoft<\/strong>, por exemplo, est\u00e1 testando uma mudan\u00e7a que organiza resultados de busca do <strong>Bing<\/strong> em tr\u00eas colunas, sendo uma delas dedicada a recomenda\u00e7\u00f5es personalizadas baseadas nos contatos do <a href=\"https:\/\/www.redemagic.com\/blog\/brasil-o-2o-em-numero-de-usuarios-do-facebook\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/brand-pages-no-twitter\/\"><strong>Twitter<\/strong><\/a> e outras <strong>redes sociais<\/strong>.<\/p>\n<p>J\u00e1 o <a href=\"https:\/\/www.redemagic.com\/blog\/google-vai-matar-o-seo\/\"><strong>Google<\/strong><\/a> reformou o seu buscador com um novo recurso de pesquisas chamado \u201c<strong>Gr\u00e1fico do Conhecimento<\/strong>\u201d, que disponibiliza ao usu\u00e1rio <strong>respostas mais imediatas<\/strong>. As respostas destacam informa\u00e7\u00f5es de um <strong>banco de dados com mais de 500 milh\u00f5es de informa\u00e7\u00f5es<\/strong>.<\/p>\n<p><strong>O Axis ainda tem desafios<\/strong><\/p>\n<p>O Axis tem como seu maior desafio superar o <strong>acordo com a Microsoft<\/strong>, quando seu setor de busca come\u00e7ou a exibir resultados do Bing. Atualmente, a Yahoo! conta com a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/a-tecnologia-da-informacao-e-a-consequente-vigilancia-nas-empresas\/\">tecnologia<\/a> do Bing integrada ao Axis<\/strong>, parceria formada desde 2010 para atrair usu\u00e1rios do Google.<\/p>\n<p>A Yahoo! tem como interesse resgatar a sua fatia de mercado, trazer <strong>mais tr\u00e1fego aos seus sites<\/strong> e promete n\u00e3o exibir an\u00fancios nos resultados de pesquisa do Axis, mas afirma que as thumbnails s\u00e3o ideais para comerciais de v\u00eddeo e <strong>marketing<\/strong> gr\u00e1fico. O Axis \u00e9 capaz de armazenar o hist\u00f3rico das pesquisas em seus servidores, assim, os usu\u00e1rios podem ter acesso em qualquer dispositivo compat\u00edvel com o buscador.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/facebook-prepara-buscador-para-competir-com-google\/\">Facebook prepara buscador para competir com Google<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Yahoo est\u00e1 lan\u00e7ando uma nova ferramenta de busca que \u00e9 capaz de alterar os navegadores de outras empresas (Chrome, Firefox, Internet Explorer e Safari) para exibir resultados de pesquisa em um novo formato, com thumbnails.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,2408],"tags":[171,643],"class_list":["post-7134","post","type-post","status-publish","format-standard","hentry","category-comunicacao","category-sites","tag-busca","tag-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axis, o novo buscador do Yahoo! - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axis, o novo buscador do Yahoo! - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O Yahoo est\u00e1 lan\u00e7ando uma nova ferramenta de busca que \u00e9 capaz de alterar os navegadores de outras empresas (Chrome, Firefox, Internet Explorer e Safari) para exibir resultados de pesquisa em um novo formato, com thumbnails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-29T09:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T14:56:34+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Axis, o novo buscador do Yahoo!\",\"datePublished\":\"2012-05-29T09:00:34+00:00\",\"dateModified\":\"2026-01-20T14:56:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"Busca\",\"pesquisa\"],\"articleSection\":[\"Comunica\u00e7\u00e3o\",\"Sites\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/\",\"name\":\"Axis, o novo buscador do Yahoo! - Rede Magic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-05-29T09:00:34+00:00\",\"dateModified\":\"2026-01-20T14:56:34+00:00\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/comunicacao\\\/axis-o-novo-buscador-do-yahoo\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"name\":\"Rede Magic\",\"description\":\"Ag\u00eancia de Total Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\",\"name\":\"Rede Magic\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"width\":660,\"height\":440,\"caption\":\"Rede Magic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RedeMagic\",\"https:\\\/\\\/www.instagram.com\\\/redemagic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redemagic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\",\"name\":\"Magic Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"caption\":\"Magic Web Design\"},\"sameAs\":[\"http:\\\/\\\/www.magicwebdesign.com.br\"],\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Axis, o novo buscador do Yahoo! - Rede Magic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/","og_locale":"pt_BR","og_type":"article","og_title":"Axis, o novo buscador do Yahoo! - Rede Magic","og_description":"O Yahoo est\u00e1 lan\u00e7ando uma nova ferramenta de busca que \u00e9 capaz de alterar os navegadores de outras empresas (Chrome, Firefox, Internet Explorer e Safari) para exibir resultados de pesquisa em um novo formato, com thumbnails.","og_url":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2012-05-29T09:00:34+00:00","article_modified_time":"2026-01-20T14:56:34+00:00","author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"Axis, o novo buscador do Yahoo!","datePublished":"2012-05-29T09:00:34+00:00","dateModified":"2026-01-20T14:56:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"keywords":["Busca","pesquisa"],"articleSection":["Comunica\u00e7\u00e3o","Sites"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/","url":"https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/","name":"Axis, o novo buscador do Yahoo! - Rede Magic","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/#website"},"datePublished":"2012-05-29T09:00:34+00:00","dateModified":"2026-01-20T14:56:34+00:00","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redemagic.com\/blog\/comunicacao\/axis-o-novo-buscador-do-yahoo\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.redemagic.com\/blog\/#website","url":"https:\/\/www.redemagic.com\/blog\/","name":"Rede Magic","description":"Ag\u00eancia de Total Marketing","publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redemagic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.redemagic.com\/blog\/#organization","name":"Rede Magic","url":"https:\/\/www.redemagic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","width":660,"height":440,"caption":"Rede Magic"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RedeMagic","https:\/\/www.instagram.com\/redemagic\/","https:\/\/www.linkedin.com\/company\/redemagic"]},{"@type":"Person","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c","name":"Magic Web Design","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","caption":"Magic Web Design"},"sameAs":["http:\/\/www.magicwebdesign.com.br"],"url":"https:\/\/www.redemagic.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/7134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/comments?post=7134"}],"version-history":[{"count":14,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/7134\/revisions"}],"predecessor-version":[{"id":26329,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/7134\/revisions\/26329"}],"wp:attachment":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media?parent=7134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/categories?post=7134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/tags?post=7134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}