{"id":7208,"date":"2012-06-01T14:52:31","date_gmt":"2012-06-01T17:52:31","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=7208"},"modified":"2026-01-20T15:18:15","modified_gmt":"2026-01-20T18:18:15","slug":"gameficacao","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/gameficacao\/","title":{"rendered":"Gamifica\u00e7\u00e3o: o que \u00e9?"},"content":{"rendered":"<p><span style=\"font-size: revert; color: initial;\">O homem \u00e9 um ser competitivo por natureza. E, a partir dessa premissa, o conceito de <\/span><strong style=\"font-size: revert; color: initial;\">gamifica\u00e7\u00e3o<\/strong><span style=\"font-size: revert; color: initial;\"> vem mudando a forma <\/span><strong style=\"font-size: revert; color: initial;\">como as marcas fazem neg\u00f3cios na internet<\/strong><span style=\"font-size: revert; color: initial;\">. Trata-se de uma estrat\u00e9gia que adiciona <\/span><strong style=\"font-size: revert; color: initial;\">t\u00e9cnicas e mec\u00e2nicas de jogos a sites, aplicativos e outros<\/strong><span style=\"font-size: revert; color: initial;\"> para incentivar a intera\u00e7\u00e3o. As pessoas competem, se divertem e de quebra ajudam a <\/span><strong style=\"font-size: revert; color: initial;\">expandir marcas na internet<\/strong><span style=\"font-size: revert; color: initial;\">.<\/span><\/p>\n<p>O <a href=\"https:\/\/www.redemagic.com\/blog\/foursquare-ja-tem-versao-3-0\/\"><strong>Foursquare<\/strong><\/a> \u00e9 o melhor exemplo de gamifica\u00e7\u00e3o atualmente. O site fez com que a atividade de dar <strong>check-ins<\/strong> em lugares fosse divertida e interativa. De que forma? Pontuando, dando <strong>badges<\/strong> para os usu\u00e1rios. Dessa forma, a plataforma estimula o check-in e a competi\u00e7\u00e3o entre os usu\u00e1rios (quem tem mais badges, mayorships e pontos). E toda essa brincadeira resulta em<strong> visibilidade para as empresas que s\u00e3o mencionadas.<\/strong><\/p>\n<p><!--more-->A ideia da gamifica\u00e7\u00e3o tem sido usada tamb\u00e9m em sites, para <strong>estimular a navega\u00e7\u00e3o<\/strong> do usu\u00e1rio. \u00c9 caso do site do <strong>GNT<\/strong>, que mesmo depois de dois anos ap\u00f3s o lan\u00e7amento do novo site com conte\u00fado exclusivo, muita gente n\u00e3o sabia que ali havia coisas diferentes do conte\u00fado da TV. A estrat\u00e9gia, ent\u00e3o, foi colocar selos escondidos pelo site. Quem achasse mais, ganhava um toy. Ao procurar pelos selos, as pessoas acabavam conhecendo todo o conte\u00fado do site.<\/p>\n<p>Outra empresa que utilizou a estrat\u00e9gia foi a <strong>Close Up<\/strong>. Foi criado um <strong>aplicativo<\/strong> para o <a href=\"https:\/\/www.redemagic.com\/blog\/brasil-o-2o-em-numero-de-usuarios-do-facebook\/\"><strong>Facebook<\/strong><\/a> em que a pessoa achava seu marido, namorado ou ficante. A partir da\u00ed, quem tivesse mais fotos postadas, fotos marcadas e <strong>quizzes<\/strong> que mostravam o quanto o casal se conhecia, ganhava badges. O aplicativo, chamado de Get Closer, foi baixado por de mais de 30 mil usu\u00e1rios e teve cerca de 70 mil intera\u00e7\u00f5es e 36 mil publica\u00e7\u00f5es no mural.<\/p>\n<p>E qual \u00e9 o <strong>segredo do sucesso<\/strong>? A ideia b\u00e1sica por tr\u00e1s da gamifica\u00e7\u00e3o \u00e9 <strong>transformar tarefas di\u00e1rias em algo divertido<\/strong>. E a grande sacada para o<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\">marketing<\/a><\/strong> \u00e9 que as pessoas acabam divulgando a empresa e fazendo propaganda inconscientemente, al\u00e9m de interagirem e ficarem mais pr\u00f3ximas da marca.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/games-sociais-espaco-para-debate-e-propaganda\/\">Games sociais: espa\u00e7o para debate e propaganda<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O homem \u00e9 um ser competitivo por natureza. E a partir dessa premissa, o conceito de gamefica\u00e7\u00e3o vem mudando a forma como as marcas fazem neg\u00f3cios na internet. Trata-se de uma estrat\u00e9gia que adiciona t\u00e9cnicas e mec\u00e2nicas de jogos a sites, aplicativos e outros para incentivar a intera\u00e7\u00e3o. As pessoas competem, se divertem e de quebra ajudam a expandir marcas na internet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[127,99,996,851],"class_list":["post-7208","post","type-post","status-publish","format-standard","hentry","category-internet","category-tecnologia","tag-facebook","tag-foursquare","tag-games","tag-jogos-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamifica\u00e7\u00e3o: o que \u00e9? - Rede Magic<\/title>\n<meta name=\"description\" content=\"O homem \u00e9 um ser competitivo por natureza. 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