{"id":7958,"date":"2012-07-26T15:31:49","date_gmt":"2012-07-26T18:31:49","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=7958"},"modified":"2026-01-20T13:15:50","modified_gmt":"2026-01-20T16:15:50","slug":"importancia-curadoria-conteudo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/importancia-curadoria-conteudo\/","title":{"rendered":"Curadoria de conte\u00fado e sua import\u00e2ncia"},"content":{"rendered":"<p>Dados do ano passado que mostram tudo o que acontece na internet em 60 segundos.A cada minuto, milhares de posts em <strong>blogs<\/strong> s\u00e3o colocados on-line e centenas de novos v\u00eddeos s\u00e3o carregados no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/youtube\/\">YouTube<\/a><\/strong> por empresas e usu\u00e1rios comuns, isso sem falar no n\u00famero de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/twitter\/\">tweets<\/a><\/strong> e publica\u00e7\u00f5es no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/facebook\/\">Facebook<\/a>,<\/strong> que dispensam coment\u00e1rios.<\/p>\n<p>Estamos falando de apenas 60 segundos e deixando de lado an\u00fancios publicit\u00e1rios e todo o conte\u00fado postado em grandes portais de conte\u00fado. A verdade \u00e9 que, cada vez mais, a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/como-internet-mudou-mundo\/\">internet<\/a><\/strong> est\u00e1 abarrotada de<strong> informa\u00e7\u00e3o<\/strong>. Por um lado, esse <strong>dil\u00favio de conte\u00fado<\/strong> \u00e9 \u00f3timo, claro, mas por outro se perder em meio a tudo isso nunca foi t\u00e3o f\u00e1cil &#8211; o que s\u00f3 tende a piorar. \u00c9 a\u00ed que entra a <strong>curadoria de conte\u00fado<\/strong>.<\/p>\n<p><!--more-->Algumas estimativas apontam que <strong>em poucos anos chegaremos a um ponto onde toda a informa\u00e7\u00e3o presente na internet ir\u00e1 dobrar a cada tr\u00eas dias<\/strong>. Em um contexto como esse, as tecnologias e ferramentas que t\u00eam sido aplicadas at\u00e9 aqui no gerenciamento da informa\u00e7\u00e3o na web (<strong><a href=\"https:\/\/www.redemagic.com\/blog\/voce-sabe-pesquisar-no-google\/\">buscadores<\/a><\/strong>, por exemplo) n\u00e3o ser\u00e3o o suficiente. Aos poucos isso se tornar\u00e1 uma realidade.<\/p>\n<p>Por isso, nos \u00faltimos tempos, \u00e9 poss\u00edvel perceber uma nova &#8220;classe&#8221; na internet, formada por pessoas (profissionais ou n\u00e3o) que <strong>filtram<\/strong> e <strong>organizam<\/strong> a informa\u00e7\u00e3o on-line. S\u00e3o os <strong>curadores de conte\u00fado<\/strong>, que <strong>identificam, selecionam e compartilham<\/strong> os melhores e mais <strong>relevantes<\/strong> conte\u00fados (posts, v\u00eddeos, fotos, etc) sobre temas espec\u00edficos e para p\u00fablicos bem definidos.<\/p>\n<p>O futuro da web social ser\u00e1 impulsionado por esses &#8220;cidad\u00e3os editores&#8221; que assumem a responsabilidade de compilar para os outros conte\u00fado de qualidade criado por terceiros. E o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-nas-midias-sociais-quantidade-ou-qualidade\/\">mercado<\/a><\/strong> precisa estar preparado para isso. Empresas que fizerem esse papel e continuamente compartilharem informa\u00e7\u00f5es interessantes, relevantes ao seus p\u00fablicos, ganhar\u00e3o notoriedade. E o processo j\u00e1 come\u00e7ou.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/polemica-no-facebook-mostra-a-importancia-de-um-bom-gerenciamento-de-midias-sociais\/\">Pol\u00eamica no Facebook mostra a import\u00e2ncia de um bom gerenciamento de m\u00eddias sociais<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dados do ano passado que mostram tudo o que acontece na internet em 60 segundos.A cada minuto, milhares de posts em <strong>blogs<\/strong> s\u00e3o colocados on-line e centenas de novos v\u00eddeos s\u00e3o carregados no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/youtube\/\">YouTube<\/a><\/strong> por empresas e usu\u00e1rios comuns, isso sem falar no n\u00famero de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/twitter\/\">tweets<\/a><\/strong> e publica\u00e7\u00f5es no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tag\/facebook\/\">Facebook<\/a>,<\/strong> que dispensam coment\u00e1rios.<\/p>\n<p>Estamos falando de apenas 60 segundos e deixando de lado an\u00fancios publicit\u00e1rios e todo o conte\u00fado postado em grandes portais de conte\u00fado. A verdade \u00e9 que, cada vez mais, a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/como-internet-mudou-mundo\/\">internet<\/a><\/strong> est\u00e1 abarrotada de<strong> informa\u00e7\u00e3o<\/strong>. Por um lado, esse <strong>dil\u00favio de conte\u00fado<\/strong> \u00e9 \u00f3timo, claro, mas por outro se perder em meio a tudo isso nunca foi t\u00e3o f\u00e1cil &#8211; o que s\u00f3 tende a piorar. \u00c9 a\u00ed que entra a <strong>curadoria de conte\u00fado<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[346],"class_list":["post-7958","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing","category-marketing-conteudo","tag-informacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curadoria de conte\u00fado e sua import\u00e2ncia - Magic Blog<\/title>\n<meta name=\"description\" content=\"A internet est\u00e1 cada vez mais cheia de conte\u00fado e se perder em meio a tudo isso nunca foi t\u00e3o f\u00e1cil. \u00c9 a\u00ed que entra a curadoria de conte\u00fado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/importancia-curadoria-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curadoria de conte\u00fado e sua import\u00e2ncia - 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