{"id":8266,"date":"2012-08-14T10:45:30","date_gmt":"2012-08-14T13:45:30","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=8266"},"modified":"2026-01-20T15:16:50","modified_gmt":"2026-01-20T18:16:50","slug":"crowdfunding","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/","title":{"rendered":"Crowdfunding, voc\u00ea sabe o que \u00e9?"},"content":{"rendered":"<p>Traduzido para a nossa l\u00edngua, <strong>crowdfunding<\/strong> significa algo como &#8220;financiamento coletivo&#8221; ou &#8220;arrecada\u00e7\u00e3o de fundos colaborativa&#8221;. Ou seja, \u00e9 o nome que se d\u00e1 \u00e0 iniciativa de se reunir na internet um grupo de pessoas com um interesse em comum que se unem para<strong> apoiar financeiramente algum tipo de ideia<\/strong>, seja ela para ajudar alguma regi\u00e3o atingida por desastres, para viabilizar um software livre, dar suporte a uma campanha pol\u00edtica ou apoiar uma banda ou m\u00fasica. Enfim, praticamente qualquer causa. Mas com que seriedade as empresas devem encarar o crowdfunding?<\/p>\n<p><!--more-->O conceito \u00e9 simples: a pessoa ou grupo que busca investimentos define um perfil on-line em<strong> sites de arrecada\u00e7\u00e3o de fundos<\/strong> (<a href=\"http:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Kickstarter<\/strong><\/a>, <a href=\"http:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Indiegogo<\/strong><\/a> ou <a href=\"https:\/\/angel.co\/\" target=\"_blank\" rel=\"noopener\"><strong>AngelList<\/strong><\/a>, por exemplo) e descreve detalhadamente para que est\u00e1 solicitando recursos. Pronto.<\/p>\n<p>A partir da\u00ed, qualquer um na rede mundial de computadores \u00e9 um<strong> investidor em potencial<\/strong>. Os modelos de arrecada\u00e7\u00e3o aplic\u00e1veis ao crowdfunding s\u00e3o basicamente quatro: <strong>doa\u00e7\u00e3o, recompensa<\/strong> (doa\u00e7\u00e3o em troca de algum tipo de recompensa), <strong>pr\u00e9-compra e patrim\u00f4nio<\/strong> (investidores recebem uma participa\u00e7\u00e3o nos lucros da empresa que est\u00e3o ajudando a financiar).<\/p>\n<p>Apesar de o termo estar em alta, o processo de<strong> levantamento de pequenos investimentos com um grande n\u00famero de investidores<\/strong> n\u00e3o \u00e9 novo. O que muda nesse contexto \u00e9 o forte componente de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/pinterest-a-rede-social-incompreendida\/\">rede social<\/a> integrada<\/strong>. De acordo com a revista <a href=\"http:\/\/www.forbes.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Forbes<\/strong><\/a>, o dinheiro obtido atrav\u00e9s do crowdfunding no ano passado foi algo em torno de<strong> $1,5 bilh\u00e3o<\/strong>, n\u00famero que deve dobrar em 2012.<\/p>\n<p>Os benef\u00edcios para quem tem um neg\u00f3cio s\u00e3o v\u00e1rios. O per\u00edodo de arrecada\u00e7\u00e3o permite avaliar se h\u00e1 mercado para o produto ou servi\u00e7o em quest\u00e3o e o processo ajuda a criar uma <strong>base integrada de clientes<\/strong> que poder\u00e1 investir mais de uma vez, al\u00e9m de ajudar na divulga\u00e7\u00e3o atrav\u00e9s de um<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-nas-midias-sociais-quantidade-ou-qualidade\/\">marketing<\/a> boca a boca<\/strong>.<\/p>\n<p>Sendo assim, a iniciativa parece promissora e livre de riscos, certo? Promissora, sim. Livre de riscos, n\u00e3o. O principal deles \u00e9 o de <strong>fraudes<\/strong> e, consequentemente, riscos para os investidores. Isso porque golpistas podem criar falsas causas para ganhar dinheiro indevidamente.<\/p>\n<p>Em virtude disso, esse modelo de arrecada\u00e7\u00e3o de fundos pode vir a ser afetado a ponto de os investidores evitarem esse m\u00e9todo de investimento. De qualquer forma, poucos s\u00e3o os investimentos 100% seguros. Atrav\u00e9s de uma descri\u00e7\u00e3o completa e detalhada de sua causa, com o m\u00e1ximo poss\u00edvel de informa\u00e7\u00f5es iniciais, \u00e9 poss\u00edvel acalmar investidores.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/consumo-compartilhado-uma-tendencia\/\">Consumo compartilhado: uma tend\u00eancia<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traduzido para a nossa l\u00edngua, <strong>crowdfunding<\/strong> significa algo como &#8220;financiamento coletivo&#8221; ou &#8220;arrecada\u00e7\u00e3o de fundos colaborativa&#8221;. Ou seja, \u00e9 o nome que se d\u00e1 \u00e0 iniciativa de se reunir na internet um grupo de pessoas com um interesse em comum que se unem para<strong> apoiar financeiramente algum tipo de ideia<\/strong>, seja ela para ajudar alguma regi\u00e3o atingida por desastres, para viabilizar um software livre, dar suporte a uma campanha pol\u00edtica ou apoiar uma banda ou m\u00fasica. Enfim, praticamente qualquer causa. Mas com que seriedade as empresas devem encarar o crowdfunding?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1332],"class_list":["post-8266","post","type-post","status-publish","format-standard","hentry","category-internet","category-tecnologia","tag-colaboracao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog<\/title>\n<meta name=\"description\" content=\"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como &quot;financiamento coletivo&quot; ou &quot;arrecada\u00e7\u00e3o de fundos colaborativa&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog\" \/>\n<meta property=\"og:description\" content=\"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como &quot;financiamento coletivo&quot; ou &quot;arrecada\u00e7\u00e3o de fundos colaborativa&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-14T13:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T18:16:50+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"Crowdfunding, voc\u00ea sabe o que \u00e9?\",\"datePublished\":\"2012-08-14T13:45:30+00:00\",\"dateModified\":\"2026-01-20T18:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/\"},\"wordCount\":434,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"colabora\u00e7\u00e3o\"],\"articleSection\":[\"Internet\",\"Tecnologia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/\",\"name\":\"Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-08-14T13:45:30+00:00\",\"dateModified\":\"2026-01-20T18:16:50+00:00\",\"description\":\"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como \\\"financiamento coletivo\\\" ou \\\"arrecada\u00e7\u00e3o de fundos colaborativa\\\".\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/crowdfunding\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"name\":\"Rede Magic\",\"description\":\"Ag\u00eancia de Total Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\",\"name\":\"Rede Magic\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"width\":660,\"height\":440,\"caption\":\"Rede Magic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RedeMagic\",\"https:\\\/\\\/www.instagram.com\\\/redemagic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redemagic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\",\"name\":\"Magic Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"caption\":\"Magic Web Design\"},\"sameAs\":[\"http:\\\/\\\/www.magicwebdesign.com.br\"],\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog","description":"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como \"financiamento coletivo\" ou \"arrecada\u00e7\u00e3o de fundos colaborativa\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/","og_locale":"pt_BR","og_type":"article","og_title":"Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog","og_description":"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como \"financiamento coletivo\" ou \"arrecada\u00e7\u00e3o de fundos colaborativa\".","og_url":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2012-08-14T13:45:30+00:00","article_modified_time":"2026-01-20T18:16:50+00:00","author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"Crowdfunding, voc\u00ea sabe o que \u00e9?","datePublished":"2012-08-14T13:45:30+00:00","dateModified":"2026-01-20T18:16:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/"},"wordCount":434,"commentCount":1,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"keywords":["colabora\u00e7\u00e3o"],"articleSection":["Internet","Tecnologia"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/","url":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/","name":"Crowdfunding, voc\u00ea sabe o que \u00e9? Magic Blog","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/#website"},"datePublished":"2012-08-14T13:45:30+00:00","dateModified":"2026-01-20T18:16:50+00:00","description":"Traduzido para a nossa l\u00edngua, crowdfunding signitica algo como \"financiamento coletivo\" ou \"arrecada\u00e7\u00e3o de fundos colaborativa\".","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redemagic.com\/blog\/tecnologia\/crowdfunding\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.redemagic.com\/blog\/#website","url":"https:\/\/www.redemagic.com\/blog\/","name":"Rede Magic","description":"Ag\u00eancia de Total Marketing","publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redemagic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.redemagic.com\/blog\/#organization","name":"Rede Magic","url":"https:\/\/www.redemagic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","width":660,"height":440,"caption":"Rede Magic"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RedeMagic","https:\/\/www.instagram.com\/redemagic\/","https:\/\/www.linkedin.com\/company\/redemagic"]},{"@type":"Person","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c","name":"Magic Web Design","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","caption":"Magic Web Design"},"sameAs":["http:\/\/www.magicwebdesign.com.br"],"url":"https:\/\/www.redemagic.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/8266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/comments?post=8266"}],"version-history":[{"count":16,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions"}],"predecessor-version":[{"id":26873,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions\/26873"}],"wp:attachment":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media?parent=8266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/categories?post=8266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/tags?post=8266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}