{"id":8367,"date":"2012-08-20T16:32:52","date_gmt":"2012-08-20T19:32:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=8367"},"modified":"2026-01-22T10:36:49","modified_gmt":"2026-01-22T13:36:49","slug":"facebook-vai-liberar-publicidade-de-aplicativos","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/facebook-vai-liberar-publicidade-de-aplicativos\/","title":{"rendered":"Facebook vai liberar publicidade de aplicativos em mobiles"},"content":{"rendered":"<p>O<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-uma-historia\/\">Facebook<\/a><\/strong> deve liberar em breve as propagandas no feed de not\u00edcias dos dispositivos m\u00f3veis para os desenvolvedores de aplicativos da rede.<\/p>\n<p>Essa \u00e9 uma das solu\u00e7\u00f5es encontradas pelo Facebook para <strong>gerar receita<\/strong> a partir dos acessos \u00e0 rede pelos celulares e tablets, que j\u00e1 somavam <strong>543 milh\u00f5es de usu\u00e1rios<\/strong> ativos at\u00e9 o final de junho deste ano. N\u00famero que deve crescer cada vez mais com a populariza\u00e7\u00e3o desses aparelhos.<\/p>\n<p>Os an\u00fancios dever\u00e3o ser cobrados por clique e poder\u00e3o ser direcionados para usu\u00e1rios que j\u00e1 baixaram outros aplicativos. Depois de clicados, eles redirecionam para a loja de aplicativos da <a href=\"https:\/\/www.redemagic.com\/blog\/a-relacao-entre-apple-e-steve-jobs\/\"><strong>Apple<\/strong><\/a>, a <strong>App Store<\/strong>, ou para o <strong>Google Play<\/strong>, para os usu\u00e1rios do <a href=\"https:\/\/www.redemagic.com\/blog\/android-melhor-que-iphone\/\"><strong>Android<\/strong><\/a>.<\/p>\n<p><!--more--><\/p>\n<p>A empresa j\u00e1 vem testando novos formatos de an\u00fancios para celulares e tablets h\u00e1 alguns meses, como indica\u00e7\u00f5es de p\u00e1ginas e hist\u00f3rias patrocinadas. Este \u00faltimo formato, que foi introduzido no come\u00e7o do ano, chega a trazer <strong>500 mil d\u00f3lares de lucro por dia<\/strong>.<\/p>\n<p>Apesar de o Facebook permitir que os usu\u00e1rios fa\u00e7am o download dos <strong>aplicativos<\/strong> e joguem nos dispositivos m\u00f3veis, nos \u00faltimos 30 dias foram mais de <strong>146 milh\u00f5es de cliques<\/strong> para as lojas de aplicativos da Apple e do <a href=\"https:\/\/www.redemagic.com\/blog\/google-drive-servico-armazenamento-do-google\/\"><strong>Google<\/strong><\/a> atrav\u00e9s do feed de not\u00edcias, calend\u00e1rios, favoritos e do App Center.<\/p>\n<p>Vale lembrar que o Facebook est\u00e1 tentando achar sa\u00eddas para lucrar mais, j\u00e1 que a <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-ipo\/\"><strong>estreia na Nasdaq<\/strong><\/a> n\u00e3o fez o sucesso que esperava e est\u00e1 com quase a metade do pre\u00e7o inicial.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-anuncia-loja-propria-de-aplicativos\/\">Facebook anuncia loja pr\u00f3pria de aplicativos<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-uma-historia\/\">Facebook<\/a><\/strong> deve liberar em breve as propagandas no feed de not\u00edcias dos dispositivos m\u00f3veis para os desenvolvedores de aplicativos da rede.<\/p>\n<p>Essa \u00e9 uma das solu\u00e7\u00f5es encontradas pelo Facebook para <strong>gerar receita<\/strong> a partir dos acessos \u00e0 rede pelos celulares e tablets, que j\u00e1 somavam <strong>543 milh\u00f5es de usu\u00e1rios<\/strong> ativos at\u00e9 o final de junho deste ano. N\u00famero que deve crescer cada vez mais com a populariza\u00e7\u00e3o desses aparelhos.<\/p>\n<p>Os an\u00fancios dever\u00e3o ser cobrados por clique e poder\u00e3o ser direcionados para usu\u00e1rios que j\u00e1 baixaram outros aplicativos. Depois de clicados, eles redirecionam para a loja de aplicativos da <a href=\"https:\/\/www.redemagic.com\/blog\/a-relacao-entre-apple-e-steve-jobs\/\"><strong>Apple<\/strong><\/a>, a <strong>App Store<\/strong>, ou para o <strong>Google Play<\/strong>, para os usu\u00e1rios do <a href=\"https:\/\/www.redemagic.com\/blog\/android-melhor-que-iphone\/\"><strong>Android<\/strong><\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[],"class_list":["post-8367","post","type-post","status-publish","format-standard","hentry","category-midia-paga","category-performance-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook vai liberar publicidade de aplicativos - Magic Blog<\/title>\n<meta name=\"description\" content=\"O Facebook deve liberar em breve as propagandas no feed de not\u00edcias dos dispositivos m\u00f3veis para os desenvolvedores de aplicativos da rede.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/facebook-vai-liberar-publicidade-de-aplicativos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook vai liberar publicidade de aplicativos - 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