{"id":8483,"date":"2012-08-30T09:00:02","date_gmt":"2012-08-30T12:00:02","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=8483"},"modified":"2026-01-20T13:53:19","modified_gmt":"2026-01-20T16:53:19","slug":"youtube-anuncios-video-trueview-celulares","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/youtube-anuncios-video-trueview-celulares\/","title":{"rendered":"YouTube pode trazer an\u00fancios de v\u00eddeo TrueView para celulares"},"content":{"rendered":"<p style=\"text-align: justify;\">O h\u00e1bito de<strong> assistir a v\u00eddeos pelo celular<\/strong> j\u00e1 \u00e9 comum, j\u00e1 que a <strong>tecnologia<\/strong> que nos cerca \u00e9 imensa e cresce cada dia mais. No ano de 2011, foram implementados v\u00e1rios formatos de<strong> an\u00fancios para celular no <a href=\"https:\/\/www.redemagic.com\/blog\/google-faz-inovacoes-no-youtube\/\">YouTube<\/a><\/strong>, o que fez com que fosse mais f\u00e1cil atingir as pessoas com os an\u00fancios, al\u00e9m de possibilitar aos criadores de conte\u00fado a <strong>monetizar exibi\u00e7\u00f5es nos celulares<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Em an\u00fancio oficial do blog do <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;hl=pt_BR&amp;ltmpl=jfk&amp;continue=https:\/\/adwords.google.com.br\/um\/gaiaauth?apt%3DNone%26ltmpl%3Djfk&amp;cd=BR&amp;passive=86400&amp;sacu=1&amp;sarp=1\" target=\"_blank\" rel=\"noopener\"><strong>AdWords<\/strong><\/a>, a implementa\u00e7\u00e3o se tornou ainda maior com o lan\u00e7amento dos an\u00fancios em v\u00eddeo <strong>TrueView in-stream vers\u00e3o mobile.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>TrueView e o ROI<\/strong><\/p>\n<p style=\"text-align: justify;\">Com a chegada do TrueView, um modelo foi desenvolvido para focar o <strong>engajamento do usu\u00e1rio<\/strong>, pois as pessoas podem pular os v\u00eddeos ap\u00f3s cinco segundos. A possibilidade de escolha dos espectadores com os an\u00fancios faz com que seja criada uma <strong>experi\u00eancia mais engajada<\/strong>, beneficiando todos os usu\u00e1rios e criadores de conte\u00fado. Os anunciantes pagam somente quando algu\u00e9m decide assistir ao an\u00fancio, que \u00e9 direcionado apenas para as pessoas que est\u00e3o interessadas.<\/p>\n<p style=\"text-align: justify;\">Para cada exibi\u00e7\u00e3o que os anunciantes pagam, mais uma \u00e9 adquirida por meio de <strong>compartilhamento<\/strong>. Esse fen\u00f4meno &#8220;compre um, leve dois&#8221; acontece porque, ap\u00f3s assistir a um an\u00fancio, o usu\u00e1rio pode ficar no v\u00eddeo para <strong>saber mais sobre o conte\u00fado da marca<\/strong>, visitar o website ou at\u00e9 compartilhar o v\u00eddeo em suas <a href=\"https:\/\/www.redemagic.com\/blog\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>redes sociais<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><strong>Alcance em m\u00faltiplas telas<\/strong><\/p>\n<p style=\"text-align: justify;\">O <strong>recall<\/strong> da marca melhora se os an\u00fancios s\u00e3o exibidos na TV, no computador, celular ou <strong>tablet<\/strong>. Os an\u00fancios em TrueView para os celulares acabam facilitando novas cria\u00e7\u00f5es e o <strong>gerenciamento das campanhas em m\u00faltiplas telas<\/strong>, al\u00e9m de possibilitar o alcance adicional. As campanhas j\u00e1 existentes de TrueView in-stream agora podem ser exibidas nas plataformas para celular e as configura\u00e7\u00f5es podem ser alteradas.<\/p>\n<p style=\"text-align: justify;\">O TrueView come\u00e7ou a ser testado h\u00e1 pouco tempo pela equipe do <a href=\"https:\/\/www.redemagic.com\/blog\/google-music-versus-itunes\/\"><strong>Google<\/strong><\/a>. As primeiras indica\u00e7\u00f5es s\u00e3o de pessoas que se engajam com os <strong>an\u00fancios nos celulares<\/strong>, da mesma forma que nos computadores. A equipe, em seu blog oficial, tamb\u00e9m afirma que continuar\u00e1 inovando para levar o melhor dos v\u00eddeos para o melhor dos celulares.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/novo-youtube-ainda-mais-parecido-com-a-tv\/\">Novo YouTube, ainda mais parecido com a TV<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">O h\u00e1bito de<strong> assistir a v\u00eddeos pelo celular<\/strong> j\u00e1 \u00e9 comum, j\u00e1 que a <strong>tecnologia<\/strong> que nos cerca \u00e9 imensa e cresce cada dia mais. No ano de 2011, foram implementados v\u00e1rios formatos de<strong> an\u00fancios para celular no <a href=\"https:\/\/www.redemagic.com\/blog\/google-faz-inovacoes-no-youtube\/\">YouTube<\/a><\/strong>, o que fez com que fosse mais f\u00e1cil atingir as pessoas com os an\u00fancios, al\u00e9m de possibilitar aos criadores de conte\u00fado a <strong>monetizar exibi\u00e7\u00f5es nos celulares<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Em an\u00fancio oficial do blog do <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;hl=pt_BR&amp;ltmpl=jfk&amp;continue=https:\/\/adwords.google.com.br\/um\/gaiaauth?apt%3DNone%26ltmpl%3Djfk&amp;cd=BR&amp;passive=86400&amp;sacu=1&amp;sarp=1\" target=\"_blank\" rel=\"noopener\"><strong>AdWords<\/strong><\/a>, a implementa\u00e7\u00e3o se tornou ainda maior com o lan\u00e7amento dos an\u00fancios em v\u00eddeo <strong>TrueView in-stream vers\u00e3o mobile.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>TrueView e o ROI<\/strong><\/p>\n<p style=\"text-align: justify;\">Com a chegada do TrueView, um modelo foi desenvolvido para focar o <strong>engajamento do usu\u00e1rio<\/strong>, pois as pessoas podem pular os v\u00eddeos ap\u00f3s cinco segundos. A possibilidade de escolha dos espectadores com os an\u00fancios faz com que seja criada uma <strong>experi\u00eancia mais engajada<\/strong>, beneficiando todos os usu\u00e1rios e criadores de conte\u00fado. Os anunciantes pagam somente quando algu\u00e9m decide assistir ao an\u00fancio, que \u00e9 direcionado apenas para as pessoas que est\u00e3o interessadas.<\/p>\n<p style=\"text-align: justify;\">Para cada exibi\u00e7\u00e3o que os anunciantes pagam,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[375],"class_list":["post-8483","post","type-post","status-publish","format-standard","hentry","category-midia-paga","category-performance-digital","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube pode trazer an\u00fancios de v\u00eddeo TrueView para celulares - Magic Blog<\/title>\n<meta name=\"description\" content=\"No ano de 2011, foram implementados v\u00e1rios formatos de an\u00fancios para celular no YouTube, o que fez com que fosse mais f\u00e1cil atingir as pessoas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/youtube-anuncios-video-trueview-celulares\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube pode trazer an\u00fancios de v\u00eddeo TrueView para celulares - 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