{"id":8494,"date":"2012-08-31T10:10:44","date_gmt":"2012-08-31T13:10:44","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=8494"},"modified":"2024-08-07T13:43:44","modified_gmt":"2024-08-07T16:43:44","slug":"microsoft-nova-logo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/microsoft-nova-logo\/","title":{"rendered":"Microsoft muda sua logo depois de 25 anos"},"content":{"rendered":"<p>Pela primeira vez desde 1987, a <strong><a href=\"http:\/\/www.microsoft.com\/en-us\/default.aspx\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a><\/strong> mudou sua logo. A partir de agora, a marca da<strong> gigante da inform\u00e1tica<\/strong> conta com quatro quadrados coloridos (vermelho, azul, verde e amarelo) em refer\u00eancia ao seu principal produto, o <strong>Windows<\/strong>. Al\u00e9m disso, a forma tamb\u00e9m representa as quatro &#8220;telas&#8221; que a empresa pretende dominar: <strong>PCs, televisores, smartphones e <a href=\"https:\/\/www.redemagic.com\/blog\/surface-tablet-microsoft\/\">tablets<\/a>.<\/strong><\/p>\n<p><!--more-->Essa \u00e9 a primeira vez que a empresa une seu<a href=\"https:\/\/www.redemagic.com\/blog\/logos-famosas-mensagens-por-tras-delas\/\"><strong> logotipo<\/strong><\/a> a um s\u00edmbolo. H\u00e1 25 anos a Microsoft vinha utilizando apenas seu nome escrito com letras em negrito. A fonte, por sua vez, tamb\u00e9m mudou (para Segoe), criando uma unidade com todo o material de <strong>marketing<\/strong> que vem sendo usado pela empresa nos \u00faltimos tempos.<\/p>\n<p>Medidas como essa, de reforma de uma marca amplamente reconhecida, devem ser tomadas com cautela, pois podem trazer \u00e0 tona uma quantidade surpreendente de manifesta\u00e7\u00f5es emocionadas de consumidores. Um \u00f3timo exemplo \u00e9 a tentativa de mudan\u00e7a de logo da<strong> Gap<\/strong> em 2010, que, para a surpresa de muitos, foi recebida de maneira muito negativa, o que ficou claro nas <strong>redes sociais<\/strong>, obrigando a marca a voltar atr\u00e1s na decis\u00e3o. Em outros casos por\u00e9m, como o da<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/apple-uma-mistura-de-sexo-luxuria-esperanca-anarquia\/\">Apple<\/a><\/strong>, a mudan\u00e7a na identidade visual da marca s\u00f3 ajuda no crescimento da empresa.<\/p>\n<p>A mudan\u00e7a de logo nesse momento, em que a Microsoft se prepara para lan\u00e7ar novas vers\u00f5es de quase todos os seus produtos, \u00e9 parte da<strong> estrat\u00e9gia da empresa<\/strong> para ter um ano inesquec\u00edvel. Al\u00e9m do <strong>Windows 8<\/strong>, lan\u00e7amento mais esperado (marcado para 26 de outubro), est\u00e3o previstos um smartphone (Windows Phone 8), uma nova vers\u00e3o do Office e um tablet.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet-outlook-substitui-hotmail\/\">Outlook.com chega para substituir o Hotmail<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pela primeira vez desde 1987, a <strong><a href=\"http:\/\/www.microsoft.com\/en-us\/default.aspx\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a><\/strong> mudou sua logo. A partir de agora, a marca da<strong> gigante da inform\u00e1tica<\/strong> conta com quatro quadrados coloridos (vermelho, azul, verde e amarelo) em refer\u00eancia ao seu principal produto, o <strong>Windows<\/strong>. Al\u00e9m disso, a forma tamb\u00e9m representa as quatro &#8220;telas&#8221; que a empresa pretende dominar: <strong>PCs, televisores, smartphones e <a href=\"https:\/\/www.redemagic.com\/blog\/surface-tablet-microsoft\/\">tablets<\/a>.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[812,811,93],"class_list":["post-8494","post","type-post","status-publish","format-standard","hentry","category-tecnologia","tag-logo","tag-logomarca","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft muda sua logo depois de 25 anos - Magic Blog<\/title>\n<meta name=\"description\" content=\"Pela primeira vez desde 1987, a Microsoft mudou sua logo. Agora a marca conta com quatro quadrados coloridos, em refer\u00eancia ao Windows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/microsoft-nova-logo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft muda sua logo depois de 25 anos - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"Pela primeira vez desde 1987, a Microsoft mudou sua logo. 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