{"id":85,"date":"2011-02-15T16:54:48","date_gmt":"2011-02-15T18:54:48","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=85"},"modified":"2026-01-21T13:59:30","modified_gmt":"2026-01-21T16:59:30","slug":"uma-analise-sobre-os-sites-de-compras-coletivas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/rede-magic\/uma-analise-sobre-os-sites-de-compras-coletivas\/","title":{"rendered":"Uma an\u00e1lise sobre os sites de compras coletivas"},"content":{"rendered":"<p>J\u00e1 passam de mil os <strong>sites de compras coletivas<\/strong> no Brasil e, a cada dia, surge um novo e-mail de algum amigo indicando ofertas de um site diferente. A d\u00favida \u00e9: estariam eles dentro da modalidade de <strong>Social Commerce<\/strong>? Antonio Borba, Diretor Executivo da <a title=\"Magic Web Design\" href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a>, diz que n\u00e3o.<\/p>\n<p>Em seu <a title=\"Blog Antonio Borba\" href=\"http:\/\/www.antonioborba.com\" target=\"_blank\">blog<\/a>, ele argumenta que se utiliza muito pouco das <strong>m\u00eddias sociais<\/strong> nesses sites que est\u00e3o em opera\u00e7\u00e3o e essa seria, por defini\u00e7\u00e3o, a principal caracter\u00edstica do Social Commerce. O simples fato de fazer com que os usu\u00e1rios utilizem as m\u00eddias sociais para <strong>divulga\u00e7\u00e3o das ofertas<\/strong> n\u00e3o \u00e9 o suficiente.<\/p>\n<p>Leia o post completo: <a title=\"O Social Commerce n\u00e3o existe - Blog Antonio Borba\" href=\"http:\/\/www.antonioborba.com\/o-social-commerce-nao-existe\/\" target=\"_blank\">O Social Commerce n\u00e3o existe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 passam de mil os <strong>sites de compras coletivas<\/strong> no Brasil e, a cada dia, surge um novo e-mail de algum amigo indicando ofertas de um site diferente. A d\u00favida \u00e9: estariam eles dentro da modalidade de <strong>Social Commerce<\/strong>? Antonio Borba, Diretor Executivo da <a title=\"Magic Web Design\" href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a>, diz que n\u00e3o.<\/p>\n<p>Em seu <a title=\"Blog Antonio Borba\" href=\"http:\/\/www.antonioborba.com\" target=\"_blank\">blog<\/a>, ele argumenta que se utiliza muito pouco das <strong>m\u00eddias sociais<\/strong> nesses sites que est\u00e3o em opera\u00e7\u00e3o e essa seria, por defini\u00e7\u00e3o, a principal caracter\u00edstica do Social Commerce. O simples fato de fazer com que os usu\u00e1rios utilizem as m\u00eddias sociais para <strong>divulga\u00e7\u00e3o das ofertas<\/strong> n\u00e3o \u00e9 o suficiente.<\/p>\n<p>Leia o post completo: <a title=\"O Social Commerce n\u00e3o existe - Blog Antonio Borba\" href=\"http:\/\/www.antonioborba.com\/o-social-commerce-nao-existe\/\" target=\"_blank\">O Social Commerce n\u00e3o existe<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2401],"tags":[46,47],"class_list":["post-85","post","type-post","status-publish","format-standard","hentry","category-rede-magic","tag-compras-coletivas","tag-social-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uma an\u00e1lise sobre os sites de compras coletivas - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/rede-magic\/uma-analise-sobre-os-sites-de-compras-coletivas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma an\u00e1lise sobre os sites de compras coletivas - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"J\u00e1 passam de mil os sites de compras coletivas no Brasil e, a cada dia, surge um novo e-mail de algum amigo indicando ofertas de um site diferente. A d\u00favida \u00e9: estariam eles dentro da modalidade de Social Commerce? Antonio Borba, Diretor Executivo da Magic Web Design, diz que n\u00e3o. Em seu blog, ele argumenta que se utiliza muito pouco das m\u00eddias sociais nesses sites que est\u00e3o em opera\u00e7\u00e3o e essa seria, por defini\u00e7\u00e3o, a principal caracter\u00edstica do Social Commerce. O simples fato de fazer com que os usu\u00e1rios utilizem as m\u00eddias sociais para divulga\u00e7\u00e3o das ofertas n\u00e3o \u00e9 o suficiente. 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