{"id":9214,"date":"2012-10-25T17:41:59","date_gmt":"2012-10-25T19:41:59","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=9214"},"modified":"2026-01-20T12:48:21","modified_gmt":"2026-01-20T15:48:21","slug":"google-noticias-perde-parceria-com-jornais-brasileiros","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/google-noticias-perde-parceria-com-jornais-brasileiros\/","title":{"rendered":"Google Not\u00edcias perde parceria com jornais brasileiros"},"content":{"rendered":"<p>Na \u00faltima semana, 154 jornais que circulam pelo Brasil, representados pela <strong><a href=\"http:\/\/www.anj.org.br\/\" target=\"_blank\" rel=\"noopener\">Associa\u00e7\u00e3o Nacional de Jornais<\/a><\/strong> (ANJ), comunicaram o fim da parceria com o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/google-e-uma-espiada-na-estrutura-da-gigante\/\">Google<\/a><\/strong>, mais precisamente com o servi\u00e7o <strong>Google Not\u00edcias<\/strong>.<\/p>\n<p>Alegando que a empresa havia se recusado a pagar pela <strong>disponibiliza\u00e7\u00e3o dos conte\u00fados<\/strong> dos jornais, a ANJ diz que est\u00e1 redirecionando o tr\u00e1fego de informa\u00e7\u00f5es para outros sites. O grande problema, segundo a Associa\u00e7\u00e3o, est\u00e1 na divulga\u00e7\u00e3o de<strong> informa\u00e7\u00f5es em demasia<\/strong> para os usu\u00e1rios da internet, que acabam perdendo o interesse na not\u00edcia ao lerem mais que uma linha dela direto no buscador.<!--more--><\/p>\n<p>O debate entre a ANJ e o diretor de pol\u00edticas p\u00fablicas do Google, Marcel Leonardi, aconteceu na <strong>68\u00aa Assembleia Geral da Sociedade de Imprensa<\/strong>. Para ele, pagar pelas manchetes \u00e9 incab\u00edvel, pois o Google Not\u00edcias gera cerca de <strong>um bilh\u00e3o de cliques<\/strong> por m\u00eas aos sites de not\u00edcias.<\/p>\n<p>A ANJ defende ainda que o <strong>Google<\/strong> descumpriu um acordo feito em 2010, que garantia a exibi\u00e7\u00e3o de apenas uma linha de cada not\u00edcia, para despertar a curiosidade do leitor para o conte\u00fado em quest\u00e3o. Essa pr\u00e1tica teria reduzido em grande parte o tr\u00e1fego dos sites e por esse motivo os jornais n\u00e3o veem mais nenhum benef\u00edcio em continuar com a parceria.<\/p>\n<p>Ainda n\u00e3o foi descartada a <strong>possibilidade<\/strong> de novos encontros entre as envolvidas para que a discuss\u00e3o seja resolvida, encontrando boas sa\u00eddas para ambas as partes.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/nova-politica-de-privacidade-do-google-entra-em-vigor\/\">Nova pol\u00edtica de privacidade do Google entra em vigor<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u00faltima semana, 154 jornais que circulam pelo Brasil, representados pela <strong><a href=\"http:\/\/www.anj.org.br\/\" target=\"_blank\" rel=\"noopener\">Associa\u00e7\u00e3o Nacional de Jornais<\/a><\/strong> (ANJ), comunicaram o fim da parceria com o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/google-e-uma-espiada-na-estrutura-da-gigante\/\">Google<\/a><\/strong>, mais precisamente com o servi\u00e7o <strong>Google Not\u00edcias<\/strong>.<\/p>\n<p>Alegando que a empresa havia se recusado a pagar pela <strong>disponibiliza\u00e7\u00e3o dos conte\u00fados<\/strong> dos jornais, a ANJ diz que est\u00e1 redirecionando o tr\u00e1fego de informa\u00e7\u00f5es para outros sites. O grande problema, segundo a Associa\u00e7\u00e3o, est\u00e1 na divulga\u00e7\u00e3o de<strong> informa\u00e7\u00f5es em demasia<\/strong> para os usu\u00e1rios da internet, que acabam perdendo o interesse na not\u00edcia ao lerem mais que uma linha dela direto no buscador.<\/p>\n","protected":false},"author":1,"featured_media":10543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402],"tags":[168,1558],"class_list":["post-9214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","tag-google","tag-noticias-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Not\u00edcias perde parceria com jornais brasileiros - Magic Blog<\/title>\n<meta name=\"description\" content=\"Na \u00faltima semana, 154 jornais que circulam pelo Brasil comunicaram por meio da Associa\u00e7\u00e3o Nacional de Jornais o fim da parceria com o Google Not\u00edcias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/comunicacao\/google-noticias-perde-parceria-com-jornais-brasileiros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Not\u00edcias perde parceria com jornais brasileiros - 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