{"id":9426,"date":"2012-11-02T08:00:55","date_gmt":"2012-11-02T10:00:55","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=9426"},"modified":"2026-01-21T13:20:12","modified_gmt":"2026-01-21T16:20:12","slug":"linkedin-ads-diferencial-empresa","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/linkedin-ads-diferencial-empresa\/","title":{"rendered":"LinkedIn Ads pode ser um diferencial para sua empresa"},"content":{"rendered":"<p style=\"text-align: justify;\">O <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a> surgiu em 2003 e \u00e9 uma rede que agrega um grande n\u00famero de perfis profissionais e pessoas interessadas em fazer contatos na web. H\u00e1 menos de um ano, o n\u00famero de usu\u00e1rios brasileiros no site era de menos de 1 milh\u00e3o, e hoje j\u00e1 passa dos 10 milh\u00f5es de inscritos. No mundo inteiro esse n\u00famero chega a 175 milh\u00f5es. As tr\u00eas principais regi\u00f5es brasileiras ativas na rede social s\u00e3o Rio de Janeiro, S\u00e3o Paulo e Belo Horizonte.<!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>O LinkedIn Ads<\/strong><\/p>\n<p style=\"text-align: justify;\">O <a href=\"https:\/\/www.linkedin.com\/ads\/\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn Ads<\/strong><\/a> veio para complementar os diferenciais de an\u00fancios e segmenta\u00e7\u00f5es. Eles funcionam com uma maior efici\u00eancia e os textos atingem diretamente o p\u00fablico-alvo, que ocupa os cargos espec\u00edficos solicitados nas empresas.<\/p>\n<p style=\"text-align: justify;\"><strong>Como anunciar<\/strong><\/p>\n<p style=\"text-align: justify;\">Para anunciar no <strong>LinkedIn Ads<\/strong> \u00e9 necess\u00e1rio ter um perfil de pessoa f\u00edsica. Vale lembrar que os an\u00fancios n\u00e3o ser\u00e3o associados ao seu perfil assim que visualizados.<\/p>\n<p style=\"text-align: justify;\">Todos os gastos s\u00e3o mensurados em d\u00f3lares, como or\u00e7amento di\u00e1rio, CPC e CPM. No in\u00edcio, os an\u00fancios somente eram divulgados em ingl\u00eas, mas, recentemente, <strong>o LinkedIn liberou o acesso em portugu\u00eas <\/strong>e outros 16 idiomas.<\/p>\n<p style=\"text-align: justify;\">Bem segmentados, os an\u00fancios garantem sucesso para campanhas e contas.<\/p>\n<p style=\"text-align: justify;\"><strong>Como os an\u00fancios s\u00e3o criados<\/strong><\/p>\n<p style=\"text-align: justify;\">Na cria\u00e7\u00e3o de an\u00fancios no LinkedIn Ads podem ser feitas at\u00e9 15 combina\u00e7\u00f5es diferentes de textos e imagens. A visualiza\u00e7\u00e3o \u00e9 exibida de forma aleat\u00f3ria e com frequ\u00eancias semelhantes, assim, \u00e9 poss\u00edvel analisar sua campanha periodicamente, otimizando as combina\u00e7\u00f5es que geram mais convers\u00f5es.<\/p>\n<p style=\"text-align: justify;\"><strong>A segmenta\u00e7\u00e3o<\/strong><\/p>\n<p style=\"text-align: justify;\">O LinkedIn Ads apresenta duas possibilidades de selecionar o p\u00fablico: <strong>Company<\/strong> (empresa) e <strong>Job Title<\/strong> (cargo). Entre eles, pode ser selecionado nome ou grupo da rede social, localiza\u00e7\u00e3o, setor, tamanho da empresa, n\u00edvel de experi\u00eancia, idade e sexo.<\/p>\n<p><strong>Pague por cliques ou impress\u00f5es<\/strong><\/p>\n<p style=\"text-align: justify;\">No LinkedIn Ads o pagamento pode ser feito por <strong>cliques<\/strong> (PPC) ou por <strong>impress\u00f5es<\/strong> (PPM), definindo o or\u00e7amento di\u00e1rio ou uma campanha inteira.<\/p>\n<p style=\"text-align: justify;\"><strong>Por que sua empresa deve estar no LinkedIn?<\/strong><\/p>\n<p style=\"text-align: justify;\">O LinkedIn tem um p\u00fablico de 175 milh\u00f5es de usu\u00e1rios e conta com diversos profissionais renomados. Segundo o diretor-geral do site, Osvaldo Barbosa de Oliveira, a rede beneficia o encontro de profissionais qualificados, pois, em meio \u00e0s mudan\u00e7as e ao crescimento do mercado, acaba sendo mais complicado buscar um perfil que se destaque. Por isso \u00e9 importante novas abordagens nos perfis pessoais e empresariais, assim como o uso de an\u00fancios.<\/p>\n<p style=\"text-align: justify;\"><strong>Novidades<\/strong><\/p>\n<p style=\"text-align: justify;\">O LinkedIn trouxe <strong style=\"text-align: justify;\">mudan\u00e7as<\/strong> nos \u00faltimos meses. A primeira \u00e9 com o LinkedIn Ads. Al\u00e9m de estar disponibilizado na l\u00edngua portuguesa, agora h\u00e1 a possibilidade de as empresas postarem v\u00eddeos publicit\u00e1rios em blocos com o tamanho de 300 x 240.<\/p>\n<p style=\"text-align: justify;\">Outra novidade \u00e9 a mudan\u00e7a do perfil.\u00a0 O topo da p\u00e1gina tem uma foto maior e possui mais espa\u00e7o para o curr\u00edculo profissional. O processo de edi\u00e7\u00e3o de informa\u00e7\u00f5es tamb\u00e9m foi modificado para ser mais simples.<\/p>\n<p>Na p\u00e1gina &#8220;Conex\u00f5es&#8221; o usu\u00e1rio consegue ver o que tem em comum com outros usu\u00e1rios, al\u00e9m de vizualizar outros membros similares a ele na rede.<\/p>\n<p>O novo perfil tem sido disponibilizado aos poucos, mas quem n\u00e3o quiser esperar pode solicitar o seu, basta <strong><a href=\"http:\/\/www.linkedin.com\/profile\/sample\" target=\"_blank\" rel=\"noopener\">clicar aqui<\/a><\/strong>.<\/p>\n<p>A <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> possui uma equipe especializada no segmento de an\u00fancios, como <a href=\"https:\/\/www.redemagic.com\/blog\/maiores-erros-campanhas-facebook-google-adwords\/\"><strong>Google AdWords<\/strong><\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\"><strong>Facebook Ads<\/strong><\/a>, entre outros. Conhe\u00e7a os servi\u00e7os que a Magic oferece na \u00e1rea de <a href=\"https:\/\/www.redemagic.com\/servicos-seo-sem.htm\" target=\"_blank\" rel=\"noopener\"><strong>marketing digital<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">O <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a> surgiu em 2003 e \u00e9 uma rede que agrega um grande n\u00famero de perfis profissionais e pessoas interessadas em fazer contatos na web. H\u00e1 menos de um ano, o n\u00famero de usu\u00e1rios brasileiros no site era de menos de 1 milh\u00e3o, e hoje j\u00e1 passa dos 10 milh\u00f5es de inscritos. No mundo inteiro esse n\u00famero chega a 175 milh\u00f5es. As tr\u00eas principais regi\u00f5es brasileiras ativas na rede social s\u00e3o Rio de Janeiro, S\u00e3o Paulo e Belo Horizonte.<\/p>\n","protected":false},"author":1,"featured_media":9495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[9,1743],"class_list":["post-9426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-linkedin","tag-linkedin-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Ads pode ser um diferencial para sua empresa - Magic Blog<\/title>\n<meta name=\"description\" content=\"O LinkedIn surgiu em 2003 e \u00e9 uma rede que agrega um grande n\u00famero de perfis profissionais e pessoas interessadas em fazer contatos na web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/linkedin-ads-diferencial-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads pode ser um diferencial para sua empresa - 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